Read the latest data on trends in the mobile advertising industry

Filter by

Retention and Re-engagement: A Guide to Winning Back Your Customers This Holiday Season

November 21st, 2017 | eBooks

We are excited to announce our latest eBook that is intended as a primer to guide advertisers to understanding user retention and re-engagement.

Download our free eBook and get insights into the trends in user retention and learn the techniques to retarget your users

India's Ad Tech Space: Infographic

November 13th, 2017 | Infographics

When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer. As we gear up to enter another new year, it’s safe to say that the landscape has undergone

Best Performing Creatives

October 25th, 2017 | Infographics

Modern-day advertising is performance-oriented. Right from the kind of data applied and analyzed, down to the creatives used, each element can significantly impact the performance and the ROI of an advertiser’s campaign. Our latest infographic is an attempt to investigate on which kind of placeme

Spotlight on Brazil: Trends Shaping the App Economy

October 9th, 2017 | Infographics

In almost 3 years, Brazil has emerged as one of the top growing countries in mobile in the LatAm region. Let's take a look at the main trends shaping the app economy in this region.

Exploring the Global Trends in Travel Apps on Mobile

August 21st, 2017 | Infographics

To explore the key trends in the mobile travel industry, we recently partnered with the app store analytics company Priori Data to present a comprehensive overview of the recent trends. We share insights that are shaping the travel apps, as well as overview of the CPI and conversion rates for tra

Combating Mobile Advertising Fraud

June 28th, 2017 | eBooks

Our newWe are thrilled to release our new eBook on mobile advertising fraud — "Combatting Mobile Advertising Fraud: The Next Battleground" dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.

The New Mobile Gaming Landscape

June 27th, 2017 | Infographics

What do the trends mean for the mobile game developers? How does it affect the distribution of their games, localization, roll outs and UA spends? To help mobile game developers answer those questions, we decided to provide an update on the mobile gaming landscape infographic to focus on the tren

Solving the Mobile App User Re-engagement Puzzle

March 6th, 2017 | Infographics

Learn all about why user re-engagement on mobile matters and the various ways by which mobile marketers can bring users back to the app, with our latest infographic.

Fundamentals of Mobile Programmatic Advertising

December 14th, 2016 | Webinars

On Tuesday this week, we hosted a webinar on the fundamentals of Mobile Programmatic advertising. Our speaker, Rishi Agarwal (Managing Director - AppLift India and DataLift 360 Enterprise), covered a number of different topics on how mobile programmatic can help mobile marketers scale their campa

The Programmatic Advertising Survival Guide: Part Two

November 7th, 2016 | Infographics

Get to know how a Demand-Side Platform (DSP) works within the programmatic ecosystem, through this infographic series, brought to you by AppLift and Pretio.

The Programmatic Advertising Survival Guide: Part One

September 23rd, 2016 | Infographics

Get to know the key terms in programmatic through this infographic, brought to you by AppLift and Pretio. As part of our new series "Programmatic Survival Guide" we'll bring our readers new infographics in the coming weeks to help understand the programmatic ecosystem in greater detail. Stay tune

The Programmatic Constellation

August 31st, 2016 | Infographics

Discover the Programmatic Constellation, a handy interactive infographic to discover the universe of Mobile Programmatic. Sit back and travel through a galaxy of insights, analyses, and compelling figures. Happy star gazing!

The Future Of Mobile Programmatic

August 25th, 2016 | Webinars

Everyone agrees that programmatic is the future of mobile. But what is the future of mobile programmatic? In this webinar, AppLift Managing Director Maor Sadra gives a broad and comprehensive overview of all the paths programmatic is likely to take in the upcoming years, and how advertisers are p

The Ultimate Guide To Mobile Programmatic Media Buying

June 23rd, 2016 | eBooks

This eBook demystifies what programmatic actually is. If focuses on how advertisers can leverage different types of data for improved campaign performance and provides tips and best practises, including three real-life adtech horror stories all programmatic media buyers can relate to

The Fundamental Concepts of Mobile Programmatic

May 13th, 2016 | eBooks

A comprehensive introduction to the programmatic Ecosystem. How Does Programmatic Work? Data and Targeting. Mobile Ad Formats. Creative Optimization. Benefits of Programmatic.

Driving App Marketing Success Through First-Party Data

December 22nd, 2015 | Webinars

As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users. In this webinar, you'll learn how to utilize the data for more effective advertising campaigns.

Fighting Mobile Fraud In the Programmatic Era

December 10th, 2015 | eBooks

Today, ad fraud is a major issue for all parts of the digital ecosystem. In mobile in particular, the issue is prevalent due to relatively young age of the industry compared with the experience and the versatility of fraudsters. Read our educational guide on mobile fraud and the ways to fight it.

Media & Entertainment Apps: A World of Engagement

October 20th, 2015 | Infographics

Understanding patterns of user behavior and engagement is a key success factor for app publishers today, both in their in-app marketing activities and their advertising campaigns. Together with Localytics, we put together the infographic: “Media & Entertainment Apps: A World of Engagement”.

​The Mobile Games Market Outlook: What's In Store For 2014?

August 12th, 2015 | Webinars

What will be the main trends in the mobile games market for 2014? Join our panel of experts: Peter Warman, CEO, Newzoo / Jan Miczaika , COO, Wooga / Tirui van Agten, Data Analyst, Distimo.

We explore the trends for 2014 in 4 parts:

  • General market

Leveraging LTV for Mobile User Acquisition Campaigns

August 12th, 2015 | Webinars

How to make the best use of LTV to optimize your marketing spend? Join our panel of industry experts: Eric Seufert, Head of Marketing, Wooga / James Peng, Head of User Acqusition and Monetization, Storm8 / Simon Kendall, Product Manager, Adjust.

The webinar

Leveraging TV and YouTube for Your User Acquisition Campaigns

August 12th, 2015 | Webinars

Boost your ROI with TV and YouTube user acquisition campaigns! In spite of their wide reach, TV and YouTube have so far been rather overlooked as effective acquisition sources for mobile gaming.

In this webinar, you will learn how to leverage the potenti

​40 Browser Bookmarks Every Mobile Marketer Should Install

August 12th, 2015 | Other

In the complex, rapidly-changing and ever-more crowded mobile marketing landscape, you need the right sources of information to keep yourself updated on the evolutions of the space as well as understand its challenges and seize its opportunities.

This is why we

​Cheat Sheet for Mobile Game Publishers

August 12th, 2015 | Other

The Free-to-Play model for mobile games is a numbers game. It is paramount for mobile game publishers to keep a close eye on a multitude of KPIs in order to understand the dynamics at play within their games.

​Cheat Sheet for Ad-Based Mobile Monetization

August 12th, 2015 | Other

Today, even though the majority out of the overall app revenue comes from in-app purchases, monetizing through virtual items remains extremely hard and, on average, only a very small fraction of the user base actually converts. Read all you need to know about monetizing your app.

The World of Travel in Mobile

August 12th, 2015 | Infographics

To dive into the amazing mobile travel opportunity, we teamed up with Priori Data to bring you an overview of the travel category, with the following insights categories: number of Travel Apps in the app stores; top 5 publishers of travel

The Global Mobile Mobile Landscape RELOADED

August 12th, 2015 | Infographics

In the “Global Mobile Games Landscape RELOADED" infographic, you will find insights on global and regional mobile gaming data across six global regions.

Immortalis by Aeria Games

August 12th, 2015 | Case Studies

Maximizing ROI For Mobile User Acquisition Campaigns by Deploying AppLift's Lifetime Value Optimization TechnologyFind out how AppLift managed to yield 150% ROI for Immortalis.


​5 Steps to Successfully Market Your Mobile Game

August 12th, 2015 | eBooks

Master App Store Marketing. Learn how to make the most of these powerful distribution channels, through discoverability and conversion optimization.

Go For a Wise Mix o

​7 Steps to Cracking Native Advertising on Mobile

August 12th, 2015 | eBooks

Learn the Main Mobile Monetization Metrics. The eBook includes a handy guide on the main KPIs and metrics to consider to monetize your app with advertising.

Avoid the T

​Mobile Games Marketing in Asia's Big 3

August 12th, 2015 | eBooks

Discover the particularities as well as the main forces at play in Asia's top 3 markets: China, South Korea and Japan! Know the Most Important Metrics. From smartphone penetration to monthly ARPPU, average CPI levels to top genres, we've got you covered in terms of must-know metrics and KPIs!