Personal data means information that refers to an identified or identifiable person. This especially includes information that allows you to be identified, e.g., your name, telephone number, address or email address.
I. Who is the Data Processing Controller?
The controller in the sense of the European General Data Protection Regulation (GDPR) for this website is Applift GmbH, Rosenstraße 17, 10178 Berlin, Germany. For more information, please see our imprint.
You may contact the data protection officer of AppLift about any questions and concerns about data protection at AppLift directly by email at email@example.com or by regular mail by adding, e.g., "Subject: Data Protection."
II. How We Use Your Data
1. General Use of the Website
When visiting our website, your browser will automatically transmit certain information to us. This information includes your IP address, the time and date of your request, the access status/HTTP status code, browser, operating system, language and browser version.
We use this data to enable the contents of our website to be retrieved by you and to ensure the stability and safety of our systems. The legal basis for this data processing is Art. 6(1) Sentence 1 Letter b of the GDPR.
The stated data will be temporarily saved in internal log files for the previously described purposes and to compile statistical information about the use of our website, to develop our website on the basis of our visitors' user behavior and for the general administration of our website. This data processing is performed to safeguard our legitimate interests on the basis of Art. 6(1) Sentence 1 Letter f of the GDPR. The information saved in the log files does not allow you to be personally identified and will be completely anonymized after a short period.
2. Contacting Us
If you contact us, e.g., through our contact form, we will only process your personal data to communicate with you. The legal basis for this is Art. 6(1) Letter b of the GDPR. The data we collect through our contact form will be deleted after the handling of your inquiry is complete, unless we need your inquiry to fulfill other contractual or legal obligations (see Section VII "Storage Duration").
You may subscribe to our newsletter which we will use to regularly inform you about our product and campaign news. You may also unsubscribe from our newsletter at any time. The according unsubscribe link is included in every newsletter. Sending a message to the contact details provided above or in the newsletter will also suffice. The legal basis for this processing is your consent under Art. 6(1) Letter a of the GDPR.
Our newsletters use customary market technologies that allow interactions with the newsletters to be measured (e.g., opening the email or activating links). We use this data in pseudonymized form for general statistical assessments and to optimize and further develop our content and customer communication. This is done using small graphics embedded in the newsletters (so-called pixels). Data is only collected pseudonymously and will not be merged with your other personal data. The legal basis for this is our above-stated legitimate interest under Art. 6(1) Sentence 1 Letter f of the GDPR. Our newsletter is used to share contents relevant to our clients and to better understand what interests our readers. If you do not want your user behavior to be analyzed, you may unsubscribe from our newsletter or permanently disable the display of graphics in your email program. Data on interactions with our newsletters is saved pseudonymously for 30 days and then completely anonymized.
You may use our jobs portal to apply for open positions. The according data is collected for applicant selection purposes and for the potential establishment of an employment relationship. To receive and process your application, we will collect personal data, e.g., your first and last name, email address, application documents (e.g., references, CV), earliest possible date for beginning work and wage expectations. The legal basis for the processing of your applicant data is Art. 6(1) Sentence 1 Letter b and Art. 88(1) of the GDPR in connection with Section 26(1) Sentence 1 of the German Federal Data Protection Act [Bundesdatenschutzgesetz, BDSG]. We will save your application for up to six months after the completion of the application process. If you granted your consent, we will save your application for up to one year following the completion of the application process.
5. Use of Own Cookies
Some of our services require so-called cookies. Cookies are small text files saved on your device by your browser. Cookies are not used to execute programs or load viruses onto your computer. The primary purpose of our cookies is to provide an offer tailored to you and to make using our services as time-efficient as possible.
6.1 Google Analytics
Google will process the information provided by the cookies to assess your use of this website, to compile reports about website activity and to perform additional services related to use of the website and the Internet.
As described above, you may configure your browser to reject cookies. You may also prevent the collection of cookie-generated data on your use of this website (incl. your IP address) and the processing of this data by Google by downloading and installing a browser add-on provided by Google or, when accessing our website from a mobile device, activating this opt-out link: Disable Google Analytics. This will prevent the collection of data by Google Analytics on this website (the opt-out cookie will only work on the browser used and only for this domain). If you delete your cookies from this browser, you must activate this link again.
Data collection by Hotjar may be disabled on all websites operated by us or by other providers through your objection (so-called opt-out). For more information and how to submit objections, please see Hotjar's opt-out page. In addition, Hotjar supports your browser's "Do Not Track" function. If you activate this function on your browser, Hotjar will not collect your data. For instructions on how to activate this function on various browsers, please see Hotjar's website.
6.3 New Relic
The legal basis for the data processing described in the following section is Art. 6(1) Letter f of the GDPR based on our legitimate interest in advertising for our products and services in a personalized manner.
These technologies and the respective providers will be explained in the following section.
The collected data especially includes the
- IP address of the device,
- Time and date of access,
- Cookie identity number,
- Device identifier of mobile devices
- Technical information about the browser and the operating system.
The collected data is only saved pseudonymously so that persons cannot be identified directly.
The following descriptions of the technologies used by us also include notices and objection options to our analysis and advertising measures through so-called opt-out cookies. Alternatively, you may also object through the relevant settings on the websites Truste or Your Online Choices that offer bundled objection options for various advertisers. Both pages allow several advertisement displays to be disabled at once through opt-out cookies or, alternatively, settings to be configured for each individual provider. Please note that opt-out cookies must be installed again after deleting all cookies from your browser or when using another browser and/or profile.
7.1 Google DoubleClick
You may disable cookies through according browser settings (as described above). However, doing so may prevent you from fully using every function of this website. Furthermore, you may also prevent the collection of cookie-generated data on your use of this website and the processing of this data by Google by downloading and installing the browser plugin for disabling DoubleClick. Alternatively or on mobile devices, you may disable advertisements by turning off "Ads Personalization" in Ads Settings. Google will then only display general advertisements not selected on the basis of the data collected on you.
7.2 Google Adsense
8 Other Services
8.1 Adobe TypeKit WebFonts
8.2 Font Awesome
IV. Social Plugins
To link our web offer to your personal social networks, our website features social plugins from
- Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"),
- Facebook Inc., 1601 Willow Road, Menlo Park, California, 94025, USA ("Facebook")
- LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA ("LinkedIn")
- Twitter Inc., 1355 Market St., Suite 900, San Francisco, CA 94103, USA and
- XING AG, Dammtorstraße 29-32, 20354 Hamburg, Germany.
The legal basis is Art. 6(1) Sentence 1 Letter f of the GDPR due to our legitimate interest in you sharing our contents through social networks for us to expand our reach. The contents of the social plugins are transmitted directly to your browser and featured on our website by the respective providers. We therefore have no influence on the scope of data collected by the providers through social plugins (e.g., your IP address or the URL of the page you are visiting). If you do not want […]
The social plugins will notify the provider that you visited the respective page of our website, even if you are not registered with or are currently not logged in to the social network. Your browser will transmit this information and your IP address to a server of the provider where it will be saved. The Google, Facebook, LinkedIn and Twitter servers are located in the US. If you are logged in to a social network, the provider can associate your visit to our website directly with your account. The provider will receive information about your visit to our website, irrespective of whether you interact with the social plugins. If you interact with the social plugins, e.g., by activating the "LIKE" button or posting a comment, your browser will transmit this information directly to the provider where it will be saved. For the purpose and scope of data collection and further processing and use of the data by the respective social network providers and your according rights and settings options for protecting your privacy, please see the privacy policies of the respective providers:
- Facebook's Data Policy
V. Embedded YouTube Videos
We embed videos saved on YouTube that can be played directly from our website. YouTube is a multimedia service of YouTube LLC, 901 Cherry Ave., San Bruno, CA 94066, USA ("YouTube"), an affiliate of Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA ("Google"). For transmissions of personal data into the US, Google and its affiliate YouTube subjected themselves to the EU-US Privacy Shield. The legal basis is Art. 6(1) Sentence 1 Letter f of the GDPR due to our legitimate interest in embedding video and image contents.
By visiting our website, YouTube and Google will be notified that you accessed the respective sub-page of our website. This is done irrespective of whether you are logged in to YouTube or Google. YouTube and Google will use this data for advertising, market research and need-based design purposes of their websites. If you open YouTube on our website while you are logged in to your YouTube or Google account, YouTube and Google may assign this action to your account. If you do not want such assignments to be made, you must log out of Google before visiting our website.
As described above, you may configure your browser to reject cookies. You may also prevent the collection of cookie-generated data on your use of this website and the processing of this data by Google by turning off "Ads Personalization" in Ads Settings. Google will then only display general advertisements not selected on the basis of the data collected on you.
VI. Transfers of Your Data
The data we collect on you will only be transferred if:
- You provided your express consent under Art. 6(1) Sentence 1 Letter a of the GDPR,
- The transfer is required under Art. 6(1) Sentence 1 Letter f of the GDPR for the establishment, exercise or defense of legal claims and if there is no reason to believe that you have an overriding interest in the non-disclosure of your data,
- We are required by law under Art. 6(1) Sentence 1 Letter c of the GDPR to transfer your data or if
- Permitted by law and required under Art. 6(1) Sentence 1 Letter b of the GDPR for the performance of a contractual relationship with you or for pre-contractual measures requested by you.
Furthermore, your personal data may be transferred if required by public authorities, court orders or legal proceedings if necessary for litigation or legal defense.
VII. Storage Duration
We will only save your personal data for as long as required for the fulfillment of the contractual or legal obligations for which we collected your data. Afterwards, we will delete your data without delay, unless we need your data as evidence for civil law purposes or until the legal storage period expires. We are required to save your contract data as evidence for three years after the end of the year in which our business relationship with you ends. Any claims will expire at the earliest date permitted by the statute of limitations. However, we may have to save your data for longer for accounting or for other legally required purposes. We may be required to do so due to legal documentation obligations, e.g., under the German Commercial Code [Handelsgesetzbuch, HGB] or the German Fiscal Code [Abgabenordnung, AO].
VIII. Your Rights
You have the right to receive information about the processing of your personal data by us at any time. We will explain the data processing to you and provide an overview of personal data saved on you by us. If personal data saved by us is inaccurate or no longer up to date, you have the right to rectification of this data. You also have the right to erasure of your data. Should erasure not be possible due to other legal requirements, your data will be blocked so that it will only be available for legally required purposes. You also have the right to restrict the processing of your personal data if, e.g., you contest the accuracy of the data. You also have the right to data portability, i.e., we will provide you with a digital copy of the personal data we saved on you if requested. You also have the right to object to data processing if based on our legitimate interests under Art. 6(1) Letter f of the GDPR. Our newsletters include unsubscribe links. To exercise your rights described above, you may contact us via our above-stated contact details. You also have the right to submit complaints to our competent data protection supervisory authority or to the data protection authority of your habitual residence who will forward your inquiry to the competent authorities. You may also withdraw any consent you provided for the processing of your personal data at any time with future effect without stating reasons. You may exercise your withdrawal right by contacting us via the above-stated contact details.