Learn how Arthur Chin tackles responsibilities and goal setting by employing work-life balance to breed success in the industry.
“Get a commitment from all affected parties to a shared, realistic yet ambitious objective, whether small or large. That means empowering members of your team to give their opinions on the viability of a plan no matter what their position is.”
Discuss your experience in the industry.
I entered online marketing as a Facebook media buyer about 5 or 6 years ago at Glispa. Since then, I’ve expanded my knowledge in media-buying across different platforms and products, speaking to, and understanding, the concerns from the client’s side and had a peek at the complicated calculations that businesses use to formulate long-term business strategies.
Eventually, a good opportunity came up so I moved on, but I wanted to really highlight that I was lucky enough to have worked with colleagues who would become some very good friends and are experts in their respective fields. It is an invigorating and enjoyable feeling to wake up looking forward to work wondering what new challenge awaits being solved, what new thing will be learned and shared with a colleague and what shenanigans everyone is up to! I think that is something that has to grow organically and most companies will not be able to build up that kind of camaraderie and that’s fine as well!
What learnings have stuck with you, that you use in your current role?
In my career, I have found the biggest impediment to success is not running campaigns or trying to reach some KPI. The biggest problems have always been communication breakdown between team members, departments or management and focusing valuable energy on blaming instead of solving problems.
It really helps and I try to do this as much as possible to get a commitment from all affected parties to a shared, realistic yet ambitious objective, whether small or large. That means empowering members of your team to give their opinions on the viability of a plan no matter what their position is. It’s your job to adjust the plan with the good ideas and provide the arguments for why other ideas are not feasible.
This is definitely less work than it seems, not every decision will require a lengthy debate process. But a major objective that is clear to everyone helps make the day-to-day process run smoothly.
Discuss your approach to the industry.
In User Acquisition we have arrived at a fascinating point in time where growing automation has made — and will continue to make — a lot of operational tasks trivial but also presents interesting challenges to tackle. Many in this field are already involved in different disciplines and are probably well-versed in multiple media channels but I think now more than ever is an excellent opportunity for UA managers to position themselves with additional valuable capabilities.
I see a very useful role of a UA manager with product specialization who can bring the frontline learnings of marketing to influence the priority of feature development along a product pipeline. Or perhaps a UA manager who works intimately with the art department about what direction the brand could take based on what resonates with users. These are just some possibilities to help guide you into a more challenging but interesting position. Indeed, I have had the pleasure to meet people in the industry who wear all these hats and quite a few more!
This is not to say that the daily operational tasks will ever be less important. But with the tools and platforms available nowadays, it’s imperative I believe to be more efficient with time and add value to your product in whatever ways play best to your personal strengths.
What do you do to make yourself successful?
There are two methods that I rely on.
Firstly, I break down all of my responsibilities as things that can be improved upon, as if we are talking about a game. It’s sort of a mental recalibration that turns what could be tedious responsibilities into a fun challenge to improve. It helps by having an overall goal and breaking a task down into its various component so you can solve it piecemeal.
Secondly, work-life balance is seriously important. I think there are always aspects of work one can take pride in so that it becomes a positive contributor to your sense of self and reflects in the successes it brings to the company (And good job to everyone who has found a hobby as their career!). But obviously not everything is going to be something you care about and the stresses of work can get to any of us.
It’s important to have hobbies, life goals, an ideal self to work towards and to involve yourself with like-minded individuals. I highly recommend everyone to sit down for an hour or two and think hard about what kind of person you want to be and what experiences you want to enjoy and what is stopping you from achieving that goal. It helps to take periodic moments to evaluate how far away you are from that goal. Kind of like putting yourself as the HR manager of yourself, periodically evaluating success and failure.
Maybe this sounds like all “New-Agey” junk, but you’re responsible for your own happiness. A career could be one of many rewarding experiences in your life, one should strive to be successful in as many aspects of life as possible and I think one will find that multiple successes can blend into one another.
How has your success impacted others?
I guess the biggest impact and the most rewarding thing in my career was being told by former colleagues and people I helped mentor that the way I manage people was an inspiration to how they tried to model their team in whatever new organization they found themselves in.
Whether that’s actually a good thing I can’t say for sure, but it’s certainly impacted other companies!
“Don’t allow yourself to get discouraged or afraid to reach out for help. Every problem has both a solution and a lesson.”