Read the latest data on trends in the mobile advertising industry
Exploring the Global Trends in Travel Apps on Mobile
To explore the key trends in the mobile travel industry, we recently partnered with the app store analytics company Priori Data to present a comprehensive overview of the recent trends. We share insights that are shaping the travel apps, as well as overview of the CPI and conversion rates for tra
Combating Mobile Advertising Fraud
Our newWe are thrilled to release our new eBook on mobile advertising fraud — "Combatting Mobile Advertising Fraud: The Next Battleground" dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.
The New Mobile Gaming Landscape
What do the trends mean for the mobile game developers? How does it affect the distribution of their games, localization, roll outs and UA spends? To help mobile game developers answer those questions, we decided to provide an update on the mobile gaming landscape infographic to focus on the tren
Solving the Mobile App User Re-engagement Puzzle
Learn all about why user re-engagement on mobile matters and the various ways by which mobile marketers can bring users back to the app, with our latest infographic.
Fundamentals of Mobile Programmatic Advertising
On Tuesday this week, we hosted a webinar on the fundamentals of Mobile Programmatic advertising. Our speaker, Rishi Agarwal (Managing Director - AppLift India and DataLift 360 Enterprise), covered a number of different topics on how mobile programmatic can help mobile marketers scale their campa
The Programmatic Advertising Survival Guide: Part Two
Get to know how a Demand-Side Platform (DSP) works within the programmatic ecosystem, through this infographic series, brought to you by AppLift and Pretio.
The Programmatic Advertising Survival Guide: Part One
Get to know the key terms in programmatic through this infographic, brought to you by AppLift and Pretio. As part of our new series "Programmatic Survival Guide" we'll bring our readers new infographics in the coming weeks to help understand the programmatic ecosystem in greater detail. Stay tune
The Programmatic Constellation
Discover the Programmatic Constellation, a handy interactive infographic to discover the universe of Mobile Programmatic. Sit back and travel through a galaxy of insights, analyses, and compelling figures. Happy star gazing!
The Future Of Mobile Programmatic
Everyone agrees that programmatic is the future of mobile. But what is the future of mobile programmatic? In this webinar, AppLift Managing Director Maor Sadra gives a broad and comprehensive overview of all the paths programmatic is likely to take in the upcoming years, and how advertisers are p
The Ultimate Guide To Mobile Programmatic Media Buying
This eBook demystifies what programmatic actually is. If focuses on how advertisers can leverage different types of data for improved campaign performance and provides tips and best practises, including three real-life adtech horror stories all programmatic media buyers can relate to
The Fundamental Concepts of Mobile Programmatic
A comprehensive introduction to the programmatic Ecosystem. How Does Programmatic Work? Data and Targeting. Mobile Ad Formats. Creative Optimization. Benefits of Programmatic.
Driving App Marketing Success Through First-Party Data
As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users. In this webinar, you'll learn how to utilize the data for more effective advertising campaigns.
Fighting Mobile Fraud In the Programmatic Era
Today, ad fraud is a major issue for all parts of the digital ecosystem. In mobile in particular, the issue is prevalent due to relatively young age of the industry compared with the experience and the versatility of fraudsters. Read our educational guide on mobile fraud and the ways to fight it.
Media & Entertainment Apps: A World of Engagement
Understanding patterns of user behavior and engagement is a key success factor for app publishers today, both in their in-app marketing activities and their advertising campaigns. Together with Localytics, we put together the infographic: “Media & Entertainment Apps: A World of Engagement”.
The Mobile Games Market Outlook: What's In Store For 2014?
What will be the main trends in the mobile games market for 2014? Join our panel of experts: Peter Warman, CEO, Newzoo / Jan Miczaika , COO, Wooga / Tirui van Agten, Data Analyst, Distimo.
We explore the trends for 2014 in 4 parts:
- General market
Leveraging LTV for Mobile User Acquisition Campaigns
How to make the best use of LTV to optimize your marketing spend? Join our panel of industry experts: Eric Seufert, Head of Marketing, Wooga / James Peng, Head of User Acqusition and Monetization, Storm8 / Simon Kendall, Product Manager, Adjust.
Leveraging TV and YouTube for Your User Acquisition Campaigns
Boost your ROI with TV and YouTube user acquisition campaigns! In spite of their wide reach, TV and YouTube have so far been rather overlooked as effective acquisition sources for mobile gaming.
In this webinar, you will learn how to leverage the potenti
40 Browser Bookmarks Every Mobile Marketer Should Install
In the complex, rapidly-changing and ever-more crowded mobile marketing landscape, you need the right sources of information to keep yourself updated on the evolutions of the space as well as understand its challenges and seize its opportunities.
This is why we
Cheat Sheet for Mobile Game Publishers
The Free-to-Play model for mobile games is a numbers game. It is paramount for mobile game publishers to keep a close eye on a multitude of KPIs in order to understand the dynamics at play within their games.
Cheat Sheet for Ad-Based Mobile Monetization
Today, even though the majority out of the overall app revenue comes from in-app purchases, monetizing through virtual items remains extremely hard and, on average, only a very small fraction of the user base actually converts. Read all you need to know about monetizing your app.
The World of Travel in Mobile
The Global Mobile Mobile Landscape RELOADED
In the “Global Mobile Games Landscape RELOADED" infographic, you will find insights on global and regional mobile gaming data across six global regions.
Immortalis by Aeria Games
Maximizing ROI For Mobile User Acquisition Campaigns by Deploying AppLift's Lifetime Value Optimization TechnologyFind out how AppLift managed to yield 150% ROI for Immortalis.
5 Steps to Successfully Market Your Mobile Game
Master App Store Marketing. Learn how to make the most of these powerful distribution channels, through discoverability and conversion optimization.
Go For a Wise Mix o
7 Steps to Cracking Native Advertising on Mobile
Learn the Main Mobile Monetization Metrics. The eBook includes a handy guide on the main KPIs and metrics to consider to monetize your app with advertising.
Avoid the T
Mobile Games Marketing in Asia's Big 3
Discover the particularities as well as the main forces at play in Asia's top 3 markets: China, South Korea and Japan! Know the Most Important Metrics. From smartphone penetration to monthly ARPPU, average CPI levels to top genres, we've got you covered in terms of must-know metrics and KPIs!