AppLift Blog

Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.

Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.

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By AppLift in Mobile Marketing, adtech, AppLift News — June 28th, 2017

AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a potential solution, and the impact it could have on our industry. For our readers who missed the webinar, here is a condensed version of his talk. This post originally appeared on TUNE's blog.

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By AppLift in Mobile Marketing, adtech — June 14th, 2017

AppLift recently hosted the “WHAT’S NEXT 2017: Mobile Marketing Trend Seminar” at the Google Campus Seoul in South Korea. WHAT’S NEXT seminar is AppLift’s global brand that we organize for advertisers, publishers, startups, developers and anyone else who is interested in the fast-changing and growing mobile and marketing industries. For our global audiences, we have summarized the key trends and lessons that emerged out of the informative sessions.

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