AppLift Blog

RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. Its benefits to advertisers, who are becoming increasingly comfortable with programmatic buying in general, will fuel an overdue surge in mobile video spend.

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Mobile fraud is ubiquitous and, to some degree, unavoidable. But advertisers can minimize the risks by becoming more aware of the target KPIs of the app and working closely with the ad networks, publishers and attribution partners.

We have outlined a ten-step approach as a starting point for advertisers to help fight fraud.

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By Diksha Sahni in Mobile Marketing — July 17th, 2017