AppLift Blog

Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend...They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend...They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend...They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend...They need solid data to understand their markets and their users in order to back these important choices. Read More

By Thomas Sommer in Mobile Marketing, AppLift News — October 29th, 2013

We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We're also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We're also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We're also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We're also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. Read More

By Thomas Sommer in AppLift News — October 23rd, 2013

Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they're not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let's take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they're not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let's take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they're not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let's take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they're not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.Let's take a quick look at the consequences of this update and place it back into its broader context. Read More

By Thomas Sommer in Mobile Marketing, AppLift News — September 25th, 2013

Two households, both alike in dignity...

In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.

Two households, both alike in dignity...

In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.

Two households, both alike in dignity...

In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.

Two households, both alike in dignity...

In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization. Read More

By Thomas Sommer in Mobile Marketing — August 29th, 2013

Tim Koschella, AppLift Co-Founder, Managing Director and currently heading operations at our Asian office in Seoul, was interviewed in the famous Korean gaming magazine Game Chosun.

Here are the main take aways from the interview:

“The world is paying attention to Korea’s mobile game market. Major mobile game companies as well as global mobile marketing companies are establishing local branches in Korea.”

“AppLift has established its office in Korea, mainly because of huge market potential in Asia and geographical advantage. Tim Koschella, managing director, says that Korean mobile game market is one of the biggest mobile game markets after U.S and Europe and that Asian Mobile Game market including Korea has high growth potential to the degree that the market is expected to take up the half of global mobile game market.”

“AppLift has a strong global team who speaks almost 20 different languages, having offices in Germany, United States and... Read More

By Thomas Sommer in AppLift News — July 19th, 2013

In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights. Read More

By Thomas Sommer in Mobile Marketing, Guest Post — July 9th, 2013

A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it's the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple's latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it's the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple's latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it's the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple's latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it's the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple's latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny. Read More

By Thomas Sommer in Mobile Marketing — June 11th, 2013

“Launched 10 months ago (in August 2012), AppLift can currently deliver up to 1 million mobile installs per month. It's been working with 80 publishers including King, Wooga and Kabam and over 500 media partners such as RTL and Closer.”Click here for the whole article.“Launched 10 months ago (in August 2012), AppLift can currently deliver up to 1 million mobile installs per month. It's been working with 80 publishers including King, Wooga and Kabam and over 500 media partners such as RTL and Closer.”Click here for the whole article.“Launched 10 months ago (in August 2012), AppLift can currently deliver up to 1 million mobile installs per month. It's been working with 80 publishers including King, Wooga and Kabam and over 500 media partners su... Read More

By Thomas Sommer in AppLift News — June 2nd, 2013

“The company has more than 500 media partners who benefit from the opportunity to monetize in a non-intrusive and user-friendly way while receiving eCPMs (effective cost per thousand impressions) of up to $75.”Click here for the whole article.“The company has more than 500 media partners who benefit from the opportunity to monetize in a non-intrusive and user-friendly way while receiving eCPMs (effective cost per thousand impressions) of up to $75.”Click here for the whole article.“The company has more than 500 media partners who benefit from the opportunity to monetize in a non-intrusive and user-friendly way while receiving eCPMs (effective cost per thousand impressions) of up to $75.”... Read More

By Thomas Sommer in AppLift News — June 2nd, 2013