AppLift Blog

Mobile fraud is ubiquitous and, to some degree, unavoidable. But advertisers can minimize the risks by becoming more aware of the target KPIs of the app and working closely with the ad networks, publishers and attribution partners.

We have outlined a ten-step approach as a starting point for advertisers to help fight fraud.

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By Diksha Sahni in Mobile Marketing — July 17th, 2017

Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.

Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.

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By AppLift in Mobile Marketing, adtech, AppLift News — June 28th, 2017

AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a potential solution, and the impact it could have on our industry. For our readers who missed the webinar, here is a condensed version of his talk. This post originally appeared on TUNE's blog.

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By AppLift in Mobile Marketing, adtech — June 14th, 2017