AppLift Blog

Until now data (and big data, particularly) has been the engine that runs modern-day app advertising. But come May 25th, the discourse around data is set to change when GDPR comes into effect for the EU. We partnered with mParticle to prepare a go-to guide for our readers to help them understand what GDPR means and how each of the data types will evolve as we move closer to the enforcement of the new law.

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By AppLift in Mobile Marketing — May 16th, 2018

At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. This whole week, as part of our celebrations for International Women's Day, if you have come across our Instagram channel, we have given the stage to feature the strong, independent and extremely talented women at AppLift.

Let's hear from some of our women colleagues on who are the superheroes they look up to that inspire them to #PressforProgress.

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By AppLift in Life at AppLift — March 8th, 2018