We are dedicated, passionate & diverse

AppLift’s mission is to fuel mobile advertisers’ growth by connecting their products to the right audience globally through technology, data, and services. Our efforts are focused towards empowering mobile app advertisers to take control of every stage of the app advertising lifecycle. We believe that through relentless innovation, we can bring value to all our stakeholders. We do this by building great products and hiring exceptional talent. We are entrepreneurial-minded and like to bring our own ideas to life.

Our Team

Tim
CEO and Co-Founder

Tim Koschella

Tim

Tim Koschella
CEO and Co-Founder

Tim is our dedicated Captain. He also co-founded Hitfox Group. When he is not busy going fast on motorbike, a snowboard or a go-kart, he is thinking about the next big thing.

Stefan
Managing Director / COO

Stefan Benndorf

Stefan

Stefan Benndorf
Managing Director / COO

Stefan makes sure that our business operations run smoothly. He previously co-founded appiris (acquired by AppLift). Stefan holds a double degree from LSE and Hertie School of Governance and secretly wishes he was a Michelin chef.

Maor
Managing Director / CRO

Maor Sadra

Maor

Maor Sadra
Managing Director / CRO

Maor Sadra is responsible for keeping the greenbacks flowing. He was previously Managing Director at Inneractive. He studied many years at the Jedi School and tried his best, but never graduated.

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VP Engineering, Platform

Servesh Jain

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Servesh Jain
VP Engineering, Platform

Servesh handles our data. He makes sure that all the servers are up and running. He used to work at Oracle India for almost a decade and always found time for his hobby-painting.

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SVP Engineering India

Rajiv Verma

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Rajiv Verma
SVP Engineering India

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VP Technology

Uzi Blum

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Uzi Blum
VP Technology

Uzi is responsible for Data analytics and Data automation tools. His passion for data took him on a journey across the globe, from the US to France and Israel... and now Germany. In his free time you can find Uzi outside on the water practicing windsurfing, kitesurfing or sailing.

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Team Lead Product

Gaiar Baimuratov

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Gaiar Baimuratov
Team Lead Product

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Director of Engineering

Alexey Hanin

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Alexey Hanin
Director of Engineering

Coming from eCommerce and high-frequency trading, Alexey has chosen the adtech side and is now running our Berlin Engineering team. He's in charge of AppLift's cloud infrastructure in AWS, data pipelines and distributed computing and also makes sure we lay the right technical pavement for our business. Hailing from the north, Alexey speaks four languages and rides everything that has at least two wheels: cars, motorcycles and bikes - always wearing a helmet of course!

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Team Lead Business Intelligence

Sowmi Siva Subramanian

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Sowmi Siva Subramanian
Team Lead Business Intelligence

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Director QA & Support

Aji Pillai

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Aji Pillai
Director QA & Support

Stephen
Managing Director Asia

Stephen Chung

Stephen

Stephen Chung
Managing Director Asia

Stephen's mission is to run AppLift's APAC business. He previously worked as MD for Rocket Internet in Hong Kong and holds a BA in Political Science from UC Berkeley. He could also eat ramen all day.

Jun lim
VP Korea & SEA

Jun Lim

Jun lim

Jun Lim
VP Korea & SEA

Jun takes care of our clients in Korea. He holds a MA Degree from HEC Paris and Telecom ParisTech. During his time in Paris, Jun discovered the world of programming and he loved it. Now he does robotics as a hobby.

Andrew
Managing Director Americas

Andrew Birnbryer

Andrew

Andrew Birnbryer
Managing Director Americas

Andrew is all business -- Global Business ;-) Often seen at conferences looking for socks to wear, he is the face of our company. This proud Golden Bear often dreams of shredding the gnar in the Swiss Alps! Pow Pow Pow

Ben
VP Publishers Growth

Ben Weinstock

Ben

Ben Weinstock
VP Publishers Growth

Ben's destiny was to become a certified lawyer, but he wouldn't have it this way. He likes Adtech more than his own life. He was previously VP Publisher Relations at Inneractive. He's also a hoolig.. a football fan.

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Head of Media Trading

Jenia Korenkova

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Jenia Korenkova
Head of Media Trading

Since she was a kid, Jenia has always liked trading stuff. Today she trades media. She holds a BA in Marketing as well an MSc in Accounting.

Lison chen
Country Head China

Lison Chen

Lison chen

Lison Chen
Country Head China

Lison takes care of our accounts in China. He holds a MA in Management of Innovation and loves to go for long cycle rides during his free time.

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VP EMEIA

Christoph Godderidge

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Christoph Godderidge
VP EMEIA

Chris is the Vice President of keeping our clients happy. Before AppLift, he worked with Mickey trying to find the Oracle, but only found the Alphabet. When he's not in a Lufthansa lounge, you can find him running half marathons in the latest Nike's while drinking whiskey, eating BBQ and listening to vinyl audio books.

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Head of Traffic

Chiara Garelli

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Chiara Garelli
Head of Traffic

Chiara takes care of our Media Partners. She spent one year in Stockholm and managed not to freeze as she is a true winter and snow lover.

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Head of Rewarded Ads

Michael Grigorev

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Michael Grigorev
Head of Rewarded Ads

Michael is in charge of AppLift's media partner accounts. He holds a BA in Business and Law. He also has a need for speed.

Yusuke
Country Head Japan

Yusuke Fujita

Yusuke

Yusuke Fujita
Country Head Japan

Yusuke takes care of accounts in Japan. Before AppLift, he worked at one of the biggest Japanese CPI ad network companies.

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Head of Business Development EU

Vladimiro Bilancetti

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Vladimiro Bilancetti
Head of Business Development EU

Vladimiro's real job is hiking and climbing which he practices during core hours over the weekends. Working during the week in the mobile advertising business to him is actually fun, simply because he loves it. His motto is: play hard and work harder. He enjoys to share and be around other people, always challenging himself and the environment to improve and excel with the aim to bring the best value for his partners.

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VP Supply

Shahaf Grinbaum

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Shahaf Grinbaum
VP Supply

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Team Lead Business Development

Roberta Abujamra

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Roberta Abujamra
Team Lead Business Development

Kingsley suen
Team Lead SharePop

Kingsley Suen

Kingsley suen

Kingsley Suen
Team Lead SharePop

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Team Lead Product Marketing

Anna Schmitt

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Anna Schmitt
Team Lead Product Marketing

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Head of Yield

Ivana Mantarova

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Ivana Mantarova
Head of Yield

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Head of Business Development - Retargeting

Elie Goldfarb

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Elie Goldfarb
Head of Business Development - Retargeting

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Head of LATAM

Marcus Imaizumi

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Marcus Imaizumi
Head of LATAM

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Head of Platform Services

Sachin Joglekar

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Sachin Joglekar
Head of Platform Services

Stephan rumke
Head of Rewarded Ads

Stephan Rumke

Stephan rumke

Stephan Rumke
Head of Rewarded Ads

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Director EMEIA North / Africa

Steve Dunkley

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Steve Dunkley
Director EMEIA North / Africa

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Team Lead Strategic Projects

Lieke den Ouden

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Lieke den Ouden
Team Lead Strategic Projects

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Team Lead Publishers

Satya Vinnakota

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Satya Vinnakota
Team Lead Publishers

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Head of AdOperations

Varsha Kulkarni

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Varsha Kulkarni
Head of AdOperations

Varsha takes care of the Ads performance in India. She holds a BSc in Electronics and is a Badminton fanatic.

Omer
Head of Treasury

Omer Barzilay

Omer

Omer Barzilay
Head of Treasury

Omer leads our Treasury team, also known as the "oil" in the Applift machine. His job is to ensure that all business units receive the support they need and that the future of Applift is bright and risk free. He's a gifted Fifa player and during the summer months you can find him on the baseball field.

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Team Lead Office Management

Steffi Jünemann

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Steffi Jünemann
Team Lead Office Management

Steffi is the glue that holds the Berlin office together, making sure things don't fall apart - literally! Her focus is on facilities management and she holds an MBA in International Business Management. During her free time you will find her lifting weights at the gym and keeping fit.

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Head of Accounting

Katja Kitzenmaier

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Katja Kitzenmaier
Head of Accounting

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Team Lead Controlling

Xavier Buatois

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Xavier Buatois
Team Lead Controlling

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Team Lead India - Office Management

Guru Hande

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Guru Hande
Team Lead India - Office Management

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Director Human Resources

Romy von Roeder

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Romy von Roeder
Director Human Resources

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Head Of HR - India

Suguna Rajaram

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Suguna Rajaram
Head Of HR - India

Our Technology

At AppLift, we help advertisers get connected with users of their choice through a multitude of products and technologies. Our data pipelines crunch terabytes of data every hour from hundreds of sources, processing views, clicks and conversions using state of the art algorithmic models, which then gets used to make smart bids, offer performance based billing to the advertiser, detect fraud, and match the right user to the advertiser. We develop code using a variety of programming languages and frameworks - Ruby, Python, Scala, Go, AngularJS, and C++, to name a few.

AppLift Innovation Lab

AppLift prides itself in fostering a culture of innovation through problem solving. AppLift Labs, an internal task force is in-charge of leading product innovation in mobile advertising technology. AppLift Labs brings together bright, like-minded, entrepreneurial spirits to work on and define the future of mobile ad tech.

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2012

2013
2012 icon
Backed by HitFox Group, AppLift is founded in Berlin and quickly gains traction in the fast-growing mobile advertising market. Reaches 20 employees.

2013

2012
2013 icon
AppLift raises $20 million from Prime Ventures and establishes fully-operational offices in Seoul and San Francisco. Grows from 20 to 60 people.

2014

2014
2013 icon
The company keeps on gaining fast traction. Grows to more than 100 employees.


2015

2015
2015 icon
AppLift acquires appiris and BidStalk to further expand its reach and develop its programmatic technology. Establishes an office in Japan and grows to over 150 employees. Reaches the $100 million run-rate mark.

2016

2016
2016 icon
AppLift introduces DataLift 360 and opens offices in Sao Paolo and New York City. Grows to more than 250 employees.

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Ouroffices
Berlin
San Francisco
Seoul
New York
Sao Paulo
Bangalore
Shanghai
Jakarta
Tokyo