AppLift Blog

All posts by Maor Sadra

AppLift Thought Series: Attribution is Nice, But Who’s Taking Responsibility for Validation?

in Mobile Marketing AppLift Thought Series Mobile Attribution — July 2nd, 2018

AppLift Thought Series: Do Advertisers Really Understand Transparency?

in Mobile Marketing AppLift Thought Series — March 20th, 2018

AppLift Thought Series: The Blockchain Utopia Ad Tech Has Waited For

in Mobile Marketing AppLift Thought Series — January 24th, 2018

A Debate on Standards Part 1: The Cookie Crumbles

in Mobile Marketing Mobile Attribution — August 14th, 2017

The Fraud Loophole: Is Performance Attribution Flawed?

in Mobile Marketing AppLift Thought Series Mobile Attribution — July 12th, 2017

Maor Sadra: “Let’s Evolve the Entire Mobile Ecosystem by Using the Data and Technology Available to Us”

in Mobile Marketing Trends — August 4th, 2015

Demand vs. Supply In Mobile Advertising: Resolving the Inevitable AdTech Conflict

in adtech — June 3rd, 2015

TV Advertising: Why The Latest Mobile Marketing Trend Runs On a 55" Screen

in Mobile Marketing — February 24th, 2015

Rise (and Fall) Of the Full Stack In Adtech

in Mobile Marketing Guest Post — January 15th, 2015

Mobile Ad Tech: Buzz or Actual Trend?

in Mobile Marketing — October 29th, 2014