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Why AI is the Future of Mobile Marketing (and What You Should Do About it)

AI in mobile marketing

The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing agenda, and studies show that AI is going to completely revolutionize marketing by 2020. In many ways, it’s going to shape the future of mobile marketing. To make sure you aren’t left behind, join us as we take a look at why AI is the future of mobile marketing — and what you need to do about it.

Voice Search Recognition

We are already witnessing a shift in mobile app interactions from text to an image or voice-based.

Voice-search is on the rise, and with mobile accounting, for most voice-searches, it makes perfect sense that you as a marketer dip your toes into the voice recognition market.

According to forecasts, voice commerce is destined to be worth $40 billion by 2022. That isn’t far off, and in 2017 25% of shoppers were already using voice assistants.

Not just this, but 40% of us use voice search at least once per day.

Voice allows brands to get closer to their customers than even social media allows. It should then be seen as a way for brands to increase their mobile visibility.

Because voice search is a matter of convenience and faster results, marketers need to understand exactly what their customers want — as well as the language they use. For example, when we use voice search, we use natural human speech, as opposed to the computer language we type into Google.

Natural language processing is a key part of AI technology that can help you out here, offering you extraordinary insights into user preferences and habits so that you can address your customers in a language that resonates with them.

Of course, we’re still largely at the forefront of voice recognition tech, and there’s a long way to go. But if you adopt now and optimize your site for voice search, you’ll be one step ahead of your rivals who don’t.

Artificial Intelligence Will Make Mobile Ads More Personalized

As far back as 2016, 71% of consumers said they wanted more personalized ads.

When you don’t give people personalized ads, your ads get hidden by ad blocker by disgruntled customers.

Mobile screens have been called an extension of self because they’re so much more personal than a desktop screen. Only 22% of mobile users are using ad blockers, it’s high time that marketers started to make their mobile ads more personalized.

This is where AI comes in. Companies such as Amazon and Netflix are already leveraging machine learning to market to specific customers. One such machine learning technique is called dynamic creative optimization. Its algorithms produce ads that are most likely to engage positively with a specific individual. These mobile ads are personalized according to previous interactions, demographics, and locations. If you want, they can even be personalized according to the weather.

The good news is that 49% of customers are open to you tracking their buying behavior if it means you present them with more relevant deals.

AI is Shaping Apps

Apple bought Siri way back in 2010, in what already seems like a lifetime ago. Since then, competitors have emerged in the form of Cortana, Alexa, and Google Assistant.

AI is powering more and more mobile apps because its algorithms can do so much. Just check out Kraft Foods iPhone Assistant. Using AI, it offers up lots of tasty recipes based on the leftovers you’ve got from previous meals. It can also create awesome shopping lists in accordance with your budget and dietary preferences.

Mobile apps themselves are incredibly important for businesses because they boost engagement, conversions, and sales.

Making your own AI-powered app is actually simpler than it sounds. Naturally, you’ll need to work with a developer if you’re not a developer yourself. Then, you need to come up with an idea that solves a specific problem.

Pay attention to the design; what you want to do is introduce AI to your app in a way that’s technically elegant.

Explore the market to see how others are implementing API-based architecture and maintain a blog that makes people aware of how you’re using AI in your app. How is it going to benefit them?

Don’t forget to focus on what makes your use of AI attractive to your targeted audience and make sure that people are aware of the value the app will offer to their daily life.

Summary

AI has already made big waves in the marketing world, but we’re still standing at the new frontier. As its intricacies are explored further, it will only become more powers to mobile marketers. The time to adapt is now so that your marketing campaigns in 2019 are more personalized and more effective.

Aljaz Fajmut is a digital marketer, internet entrepreneur, and the founder of and Nightwatch a search visibility tool of the next generation. Check out Nightwatch blog and follow him on Twitter: @aljazfajmut
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