Mobile-first world is no longer a part of fiction — users depend on mobile beyond its function of taking and making calls, but also to facilitate daily tasks and interactions. And mobile-best brands know this. The traditional customer journey now encompasses the entire customer lifecycle. This was the focus on the first day of Tune's sixth edition of their annual conference, Postback, that was held recently in the city of Seattle. Joined by experts in mobile marketing and performance advertising, AppLift took to the stage with other panelists to talk about "Tech That Ties Us Together." AppLift's Andrew Birnbryer, MD Americas, spoke on how mobile-best marketers and ad technology partners are deepening connections throughout the customer journey.
We leave you with a video recap of the discussion:
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