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Video Recap: Applift at Tune’s Postback 2018

Mobile-first world is no longer a part of fiction — users depend on mobile beyond its function of taking and making calls, but also to facilitate daily tasks and interactions. And mobile-best brands know this. The traditional customer journey now encompasses the entire customer lifecycle. This was the focus on the first day of Tune’s sixth edition of their annual conference, Postback, that was held recently in the city of Seattle. Joined by experts in mobile marketing and performance advertising, AppLift took to the stage with other panelists to talk about “Tech That Ties Us Together.” Applift’s Andrew Birnbryer, MD Americas, spoke on how mobile-best marketers and ad technology partners are deepening connections throughout the customer journey.

We leave you with a video recap of the discussion:

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Diksha is a Senior Content Marketing Manager at AppLift and is based out of our Bangalore office. When she is not behind her computer writing, you can find her binge watching her favorite movies, finding her happy place at a dance studio, and checking off places on her bucket list.
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