We are excited to announce that as part of our efforts to fight and prevent mobile ad fraud, we announced, today, the release of the Fraud Buster, which combats app install fraud in real-time to ensure higher lifetime value per user and increased return on advertising spend (ROAS).
A proactive approach to fraud detection, the Fraud Buster bypasses the conventional reactive approach, which is only based on historical data analysis. It can be found within DataLift 360, our unified platform that provides access to all mobile supply channels.
“As fraudsters game mobile app installs to their benefit, the trust upon which the online advertising ecosystem is built erodes at an expedited rate,” said Maor Sadra, AppLift's MD and CRO. “The Fraud Buster arrests this growth from the start of the campaign as opposed to relying solely on historical analysis and traffic control.”
A one-of-a-kind solution, the Fraud Buster goes further than real-time detection and prevention at the install level. While allowing flexibility within the default industry standard threshold, which can be adjusted to advertisers‘ needs, such as size of app, it allows for a highly-customizable configuration that tailors to the specificities of the advertisers, currently unmatched in the industry. Advertisers can set custom rules based on their app and marketing specificities.
The Fraud Buster was built following more than two years of anti-fraud pattern learnings and statistical modeling, using a combination of machine learning, big data and human experience. Once activated, Fraud Buster is actively listening to the traffic across all channels of advertisers’ campaigns, acting as a shield to detect and prevent fraud in real time.
“We are changing the way industry fraud is fought,” said Sadra. “The Fraud Buster’s customizable configuration goes beyond what was previously available to app advertisers. The Fraud Buster is part of our commitment to fueling mobile advertisers' growth as well as upholding the highest standards of quality."
Learn more about the Fraud Buster here.