Everyone agrees that programmatic is the future of mobile. But what is the future of mobile programmatic? In this webinar, AppLift Managing Director Maor Sadra gives a broad and comprehensive overview of all the paths programmatic is likely to take Continue Reading
As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users. In this webinar, you’ll learn how to utilize the data for more effective advertising campaigns.
Boost your ROI with TV and YouTube user acquisition campaigns! In spite of their wide reach, TV and YouTube have so far been rather overlooked as effective acquisition sources for mobile gaming.
How to make the best use of LTV to optimize your marketing spend? Join our panel of industry experts: Eric Seufert, Head of Marketing, Wooga / James Peng, Head of User Acqusition and Monetization, Storm8 / Simon Kendall, Product Manager, Continue Reading
What will be the main trends in the mobile games market for 2014? Join our panel of experts: Peter Warman, CEO, Newzoo / Jan Miczaika , COO, Wooga / Tirui van Agten, Data Analyst, Distimo.