When AppLift first entered India in 2015, the mobile advertising landscape was undergoing a transformation of sorts, with advertisers navigating and treading carefully to acquire that all elusive consumer. As we gear up to enter another new year, it’s safe to say that the landscape has undergone.
Modern-day advertising is performance-oriented. Right from the kind of data applied and analyzed, down to the creatives used, each element can significantly impact the performance and the ROI of an advertiser’s campaign. Our latest infographic is an attempt to investigate Continue Reading
In almost 3 years, Brazil has emerged as one of the top growing countries in mobile in the LatAm region. Let’s take a look at the main trends shaping the app economy in this region.
To explore the key trends in the mobile travel industry, we recently partnered with the app store analytics company Priori Data to present a comprehensive overview of the recent trends. We share insights that are shaping the travel apps, as Continue Reading
On Tuesday this week, we hosted a webinar on the fundamentals of Mobile Programmatic advertising. Our speaker, Rishi Agarwal (Managing Director – AppLift India and DataLift 360 Enterprise), covered a number of different topics on how mobile programmatic can help Continue Reading
Get to know how a Demand-Side Platform (DSP) works within the programmatic ecosystem, through this infographic series, brought to you by AppLift and Pretio.
Get to know the key terms in programmatic through this infographic, brought to you by AppLift and Pretio. As part of our new series “Programmatic Survival Guide” we’ll bring our readers new infographics in the coming weeks to help understand Continue Reading