“AppLift, the Berlin-based mobile games marketing platform, has announced that its proprietary lifetime value (LTV) optimisation technology yielded a 150 percent return on investment for Aeria Games’ Immortalis. […] AppLift achieved this success by focusing its LTV technology exclusively on the user acquisition and reactivation side of the business while optimising the campaign’s ROI via a data-driven emphasis on post-install events.”Click here to read the whole article.

Diksha is a Senior Content Marketing Manager at AppLift and is based out of our Bangalore office. When she is not behind her computer writing, you can find her binge watching her favorite movies, finding her happy place at a dance studio, and checking off places on her bucket list.