Making the Most of Your Soft Launch: Top 5 Tips From TreasureHunt’s Arthur Chin

The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success?

Best Practices for Creating and Implementing Playable Ads

High-performing Playable Ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. Adoption of playable ads for

#PressforProgress: The Women Who Inspire Our World

At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. We believe that strong economies can sustain only when

5 Things Overheard at MWC: An AppLift Roundup

We wrapped up another spectacular edition of the Mobile World Congress (MWC) in Barcelona this year. While Barcelona’s weather turned down the thermostat to a chilly -5 degree (and

AppLift’s Quintessential Guide to Barcelona: Get MWC Ready!

It's less than a week for Barcelona to once again welcome mobile enthusiasts to Europe's biggest conference, Mobile World Congress (MWC). And while we are sure that during the

How to Ramp Up Your Mobile Marketing Campaign This Valentine’s Day

Valentine’s Day is upon us. And while love and romance is surely in the air, for mobile app advertisers, Valentine’s Day also presents a huge opportunity to ramp up

School of Ad Tech: What is Mobile Retargeting and Why Your App Needs It

Welcome to the School of Ad Tech, an AppLift series where we demystify the basics of ad tech for our readers. Recent conversations in the mobile advertising industry have

A First-Time Mobile Advertiser’s Guide to Budgeting for Ad Spend

No one understands the value of hard-earned money better than an independent app developer. Perhaps that’s why even the thought of investing in paid advertising is met with resistance.

5 Machine Learning Trends to Watch Out for in 2018 If You Are a Mobile Advertiser

Over the last few years, machine learning has been a “force majeure,” especially for the ad tech industry. For mobile advertisers particularly, machine learning is changing the way ad

Announcing Event-Based Audience Segmentation on DataLift 360

We are excited to announce the addition of Audience Segmentation via a rule-building UI to our mobile app advertising platform, DataLift 360, which allows advertisers to define rules and

AppLift Thought Series: The Blockchain Utopia Ad Tech Has Waited For

Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. Maor Sadra, AppLift's MD and CRO,

Join the AppLift Team: An Introduction to TalentLift

Joining the team at AppLift is not simply about ‘starting a new job’ and contributing to an organisation. Rather, it is the start of a learning and self-development journey

The Multi-Armed Bandit: How to Leverage Machine Learning for More Efficient A/B-Testing

When running any campaign, it is important for advertisers to gauge early on which creative variations are outperforming others in order to optimize and shift budget towards the better-performing

10 New Year Resolutions for App Advertisers

New year and resolutions go hand-in-hand. While Facebook chief executive Mark Zuckerberg is trying to make his 2018 resolutions about fixing the problems of hate speech and misinformation on

Looking Back On 2017: An AppLift Blog Recap

Yet another eventful year is coming to an end. Before we get ready for the Holidays, recap the best of ad tech news on the AppLift Blog from 2017

Emerging Mobile Markets Part 5: The Growth Story of Russia

Welcome to the final part of our Emerging Mobile Markets Series, where we are focusing on the main trends shaping the app economy in the regions of Brazil, India,

Join the AppLift Team: Recruitment at AppLift

Welcome to a new blog in our ongoing series on "Joining the AppLift team." So far into this series, you have heard from us on creating the right resume

Industry Exposed: App Master’s Steve Young’s ASO Lessons for Big and Small Apps in 2018

ASO, or App Store Optimization, has been a trusted weapon for app discovery used by app marketers to be in front of their most valuable customers. A higher visibility