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The latest in mobile ad tech
The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success?
High-performing Playable Ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. Adoption of playable ads for
At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. We believe that strong economies can sustain only when
It's less than a week for Barcelona to once again welcome mobile enthusiasts to Europe's biggest conference, Mobile World Congress (MWC). And while we are sure that during the
Valentine’s Day is upon us. And while love and romance is surely in the air, for mobile app advertisers, Valentine’s Day also presents a huge opportunity to ramp up
Welcome to the School of Ad Tech, an AppLift series where we demystify the basics of ad tech for our readers. Recent conversations in the mobile advertising industry have
No one understands the value of hard-earned money better than an independent app developer. Perhaps that’s why even the thought of investing in paid advertising is met with resistance.
Over the last few years, machine learning has been a “force majeure,” especially for the ad tech industry. For mobile advertisers particularly, machine learning is changing the way ad
We are excited to announce the addition of Audience Segmentation via a rule-building UI to our mobile app advertising platform, DataLift 360, which allows advertisers to define rules and
Welcome to the AppLift Thought Series where our readers will get to read perspectives from key people within AppLift on all things mobile. Maor Sadra, AppLift's MD and CRO,
Joining the team at AppLift is not simply about ‘starting a new job’ and contributing to an organisation. Rather, it is the start of a learning and self-development journey
When running any campaign, it is important for advertisers to gauge early on which creative variations are outperforming others in order to optimize and shift budget towards the better-performing
Welcome to the final part of our Emerging Mobile Markets Series, where we are focusing on the main trends shaping the app economy in the regions of Brazil, India,
ASO, or App Store Optimization, has been a trusted weapon for app discovery used by app marketers to be in front of their most valuable customers. A higher visibility