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Webinar: Leveraging Customer Lifetime Value for user acquisition campaigns

On Wednesday, April 23 we held the second episode of AppLift Webinars on how to leverage Customer Lifetime Value (LTV) for mobile user acquisition campaigns. We had the pleasure of hosting 3 industry experts:

  • Eric Seufert, Head of Marketing, Wooga
  • James Peng, Head of User Acquisition and Monetization, Storm8
  • Simon Kendall, Product Manager, adjust

Throughout the webinar, the panelists offered extensive and hands-on insights on what LTV is about and how it can be effectively leveraged for the user acquisition campaigns of mobile game publishers.

AppLift Webinars

If you missed the webinar, or would like to watch it again, no worries! You can find both the video and the presentation deck below.

To be sure not to miss the next episode of AppLift Webinars, and also to get more insights from AppLift, subscribe to our newsletter through the form below!

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Diksha is a Senior Content Marketing Manager at AppLift and is based out of our Bangalore office. When she is not behind her computer writing, you can find her binge watching her favorite movies, finding her happy place at a dance studio, and checking off places on her bucket list.
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