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“For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay.”“For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay.”“For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay.”“For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay.”

Thomas heads up content marketing at Applift. As such he’s in charge of sourcing, curating, creating and distributing insightful content to increase visibility and thought leadership for the company. Thomas loves to scrutinize the relentless and thrilling developments of the mobile industry. You can follow him on Twitter and LinkedIn.
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