Our readers might not yet have recovered from Turkey treats from last week’s Thanksgiving celebrations (and the shopping that followed on Black Friday and Cyber Monday!), but for app advertisers, it is time to get started on tackling the next Continue Reading
It’s November, and that means we are all set for the upcoming holiday season — besides welcoming the season’s spirits, customers are also busy getting their shopping lists ready for Black Friday and Cyber Monday. Mobile advertisers are carefully planning Continue Reading
Marketers are finding life a bit, shall we say, tricky at the moment – and a lot of this is down to mobile users. Mobile usage is on the rise – it overtook desktop usage in 2016, while Google has Continue Reading
What makes the difference between success and failure while implementing a retargeting program? We give you 5 suggestions.
Spring is almost knocking at our doorstep, and with it comes the ritual of spring cleaning — a practice of thoroughly cleaning the house in time for spring. And that applies for apps too!
For mobile marketers, it is crucial to understand the best practices for retargeting so as to not drive users away and kill the campaigns. Read on to know the most common mistakes that mobile marketers should avoid while running retargeting campaigns.