Last year, with the release of iOS8, Apple added App Bundles, a new way to (hopefully) increase revenue by bundling together apps and selling them at a discount.
In theory, App Bundles looked like a super simple way to increase revenue. After all, who wouldn’t want to get more apps for less money (per app), right?
A year in, we can see that App Bundles can be great, if you can leverage them properly. Armed with data, let’s take a look how you can do that.
appsfigures conducted an analysis of App Bundles in 2014 that showed some impressive growth numbers, so lets start by analyzing the existing landscape and comparing it to last year.