The industry discourse around AI and mobile marketing has been picking up over the last year. As we transition into 2019, AI is very much on the mobile marketing agenda, and studies show that AI is going to completely revolutionize Continue Reading
Marketers are finding life a bit, shall we say, tricky at the moment – and a lot of this is down to mobile users. Mobile usage is on the rise – it overtook desktop usage in 2016, while Google has Continue Reading
Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our lives everyday, the advent has been really swift and revolutionary. What started with digital assistants such as Siri, is now the magic working behind the scenes for almost all of our major apps in this mobile-first market. This AI-powered ‘app revolution’ has the potential to impact how we use mobile and mobile apps, as well as mobile advertising, as we know it.
You get just one shot at launching your app and you have to make sure you do it right. Providing the right launch pad for your app can result in tens of thousands of app downloads in a space of a few days only, which in turn gives you the big chance to get featured in the Top Free or Paid sections of the App stores. Needless to say, a featured app usually gets the dream run you are looking for at the time of the launch.
For many mobile marketers, the golden measurement of an app’s success is downloads – or more specifically, installs. After all, an app with 200k installs must be doing something right.
But is customer acquisition truly the best objective for today’s mobile marketer? Perhaps not.
Analyzing thousands of leading mobile apps, we’ve found two key trends when it comes to installs that might leave you questioning your current marketing strategy.
As an app developer or marketer, do you know how important it is to have strong app launch strategy?
With more than 1500 apps launched every day both on the Apple App Store and Google Play Store, needless to say that succeeding in the app world is incredibly challenging.
It is not only about crafting a great app: every element surrounding your core product should be maximized in order to increase your chances of success.
Marketing your app is crucial. It does not only start when your app is in the store. There are many actions that can be undertaken before your app is even finished. You need to get your app ready to compete with 1,5 million other apps.
Your app marketing strategies should therefore start early: 6-8 months before the launch is recommended.
Here are 4 great recommendations that will help you create a strong pre-launch strategy.
앱을 출시하기 이전에 세우는 “앱 출시 전략” 이 얼마나 중요한지 아십니까? 하루에도 애플 스토어와 구글 플레이 스토어에 1500개 이상의 앱이 출시되고 있으며 이 중에서 성공한다는 것은 무척이나 어려운 일입니다.
그러므로 앱 마케팅은 중요합니다. 시장에 출시되는 수 많은 앱과 경쟁하기 위해서는 앱을 출시한 이후에 마케팅 활동을 시작하는 것보다 앱 개발 단계부터 차근차근 준비하는 것이 좋습니다. 빠르게는 앱이 출시된기 6~8개월 전부터 앱 마케팅 전략을 세우면 좋습니다.
그런 의미에서 이번 블로그 포스팅에서는 성공하는 앱을 만들기 위해 앱 출시 전에 해야하는 전략들을 정리해 볼까 합니다.