In this latest blog post we look at this year’s top mobile advertising trends in Latin America to help our readers get a better insight into why is it worth considering this region for your mobile app strategy!
If you have been following this series, you are now fully equipped with the knowledge and tips on how to make it through our recruitment process. But what comes after? If you made it through, the exciting part has just begun! You have now entered AppLift’s onboarding phase.
Mary Meeker’s latest report into the state of the industry’s most important trends released last week. Take a look at the most important findings related to mobile advertising with our latest blog post.
GDPR is finally here, and while there is no denying it brings challenges for many, but now is not the time to worry or complain. It is time to take action and to consider the positives the new regulations could bring.
We are happy to announce the appointment of two new additions to our leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM Team.
Until now data (and big data, particularly) has been the engine that runs modern-day app advertising. But come May 25th, the discourse around data is set to change when GDPR comes into effect for the EU. We partnered with mParticle to prepare a go-to guide for our readers to help them understand what GDPR means and how each of the data types will evolve as we move closer to the enforcement of the new law.
What can app owners do to more elegantly approach how and when user permissions are requested for their app? Paul Francis shares his key tips to pop this important question!
We are pleased to announce the launch of AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class Playable Ad performance.
When it comes to the channels of Rewarded Video and Rewarded Ads, there is still some industry misunderstanding, and often these terms are incorrectly understood to mean the same thing. With this School of Ad Tech piece, we will spell out the differences between Rewarded Video and Rewarded Ads.