What can app owners do to more elegantly approach how and when user permissions are requested for their app? Paul Francis shares his key tips to pop this important question!
We are pleased to announce the launch of AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class Playable Ad performance.
When it comes to the channels of Rewarded Video and Rewarded Ads, there is still some industry misunderstanding, and often these terms are incorrectly understood to mean the same thing. With this School of Ad Tech piece, we will spell out the differences between Rewarded Video and Rewarded Ads.
User acquisition is a complex game. Hear from Free2Move’s Lorenzo Rossi to get his take on successfully acquiring high-quality users, based on his experience as the Head of Performance Marketing.
Benefits of using playable ads in user acquisition efforts are well-known. It is lesser known for its potential in user re-engagement and retention, which is, however vast. Learn more about the potential use cases of playable ads in retargeting efforts in our new blog post.
Digital advertisers say they want transparency, but not many would know what to do with it once they got it. And it leads to the question of whether transparency is fueling advertiser paranoia?
The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success? An effective soft launch strategy could be one of the indispensable steps for mobile marketers to achieve their goals.
High-performing playable ads are the current hot trend in the gaming industry, with their ability to positively affect user experience and deliver higher ROAS. But much depends on how well these are created and implemented. Read our best practices for creating and implementing high-converting Playable Ads.
At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. This whole week, as part of our celebrations for International Women’s Day, if you have come across our Instagram channel, we have given the stage to feature the strong, independent and extremely talented women at AppLift.
Let’s hear from some of our women colleagues on who are the superheroes they look up to that inspire them to #PressforProgress.