If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product?
In the latest edition of Life at AppLift, we talk to AppLifters around to globe to find out what makes us “unique but united”! Check out our fun interactive presentation.
The 2018 FIFA World Cup kicked off recently with some of the exciting games already, and continues through July 15th. And while it is a time of high energy levels for the football enthusiasts, it is also one of the biggest sporting events for the mobile industry, with the golden chance of finding the right users using the right strategy and message.
In this latest blog post we look at this year’s top mobile advertising trends in Latin America to help our readers get a better insight into why is it worth considering this region for your mobile app strategy!
If you have been following this series, you are now fully equipped with the knowledge and tips on how to make it through our recruitment process. But what comes after? If you made it through, the exciting part has just begun! You have now entered AppLift’s onboarding phase.
Mary Meeker’s latest report into the state of the industry’s most important trends released last week. Take a look at the most important findings related to mobile advertising with our latest blog post.
GDPR is finally here, and while there is no denying it brings challenges for many, but now is not the time to worry or complain. It is time to take action and to consider the positives the new regulations could bring.
We are happy to announce the appointment of two new additions to our leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM Team.
Until now data (and big data, particularly) has been the engine that runs modern-day app advertising. But come May 25th, the discourse around data is set to change when GDPR comes into effect for the EU. We partnered with mParticle to prepare a go-to guide for our readers to help them understand what GDPR means and how each of the data types will evolve as we move closer to the enforcement of the new law.