Applift’s journey is that of a pioneer and a game-changer. When we started back in 2012, our efforts were focused on the needs of the app advertisers and from early on we established a strong focus on performance metrics. Realizing Continue Reading
If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product?
Digital advertisers say they want transparency, but not many would know what to do with it once they got it. And it leads to the question of whether transparency is fueling advertiser paranoia?
Blockchain technology in ad tech is not just another buzzword. The technology has the potential to solve some of our most pressing challenges, writes Maor Sadra in the latest edition of AppLift Thought Series.
Does the lack of standards in mobile attribution result in an uneven measurement of who should be attributed with each conversion?
Even as media buying continues its sea change from traditional direct order technology to programmatic, mobile advertisers struggle to unlock the potential of unified media buying at scale. Programmatic offers an alternative to the labor-intensive and inefficient process of manual direct buys, yet advertisers are finding publishers hesitant to get on board.
Mobile advertisers tapping into the programmatic opportunity should expect to see this resolved in the very near future, as penetration among publishers increases. In fact, programmatic ad spend grew to over $10 billion in the U.S. in 2014, and mobile’s share of all US digital ad spend will reach 72% by 2019, predicts eMarketer.