We recently hosted a webinar on “Breaking Down Fraud Perceptions” with a stellar lineup of speakers from Kochava, Shutterfly and N3TWORK to discuss the impact of ad fraud on the mobile advertising ecosystem. For those who missed the webinar, here is a recap.
AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a potential solution, and the impact it could have on our industry. For our readers who missed the webinar, here is a condensed version of his talk. This post originally appeared on TUNE’s blog.
Catch AppLift’s Isaiah Jones in conversation with Branch’s Stas Zhukovskiy for a webinar, discussing strategies for mobile marketing in a changing landscape.
AppLift recently hosted the “WHAT’S NEXT 2017: Mobile Marketing Trend Seminar” at the Google Campus Seoul in South Korea. WHAT’S NEXT seminar is AppLift’s global brand that we organize for advertisers, publishers, startups, developers and anyone else who is interested in the fast-changing and growing mobile and marketing industries. For our global audiences, we have summarized the key trends and lessons that emerged out of the informative sessions.
Welcome back to our Industry Exposed series. In this edition, we are joined by Appinstitute’s Ian Naylor, who talks about app development, the challenges faced by app developers, and offers his best tips to build a mobile experience that drives user engagement.
Our friends at Newzoo recently released the annual Global Mobile Market Report, providing a detailed breakdown of the global mobile market, which has been growing for many years now at an exciting pace. We took a look at the report and have broken down the most important takeaways for our readers on the AppLift Blog.
What makes the difference between success and failure while implementing a retargeting program? We give you 5 suggestions.
Recently, we broadcasted a Facebook Live event in Korea, called “A Chat With Mobile Marketers”, where Jun Lim (VP of Korea and SEA, AppLift) hosted an insightful discussion to help startup marketers, app developers, or beginners to understand mobile app marketing. Check out some of the key takeaways from the discussion as well as the video (in Korean)!
For those who missed our webinar on fundamentals of mobile programmatic with AppLift India MD Rishi Agarwal, here is the presentation deck as well as the the replay from the session.
For those who missed our webinar with Branch.io and Pinterest on how to re-engage users before and after the holiday season, here is the presentation deck as well as the the replay from the session.