For the longest time, mobile user acquisition and retargeting have been viewed as separate stages of the mobile funnel: the traditional mobile advertising approach has taught app advertisers to first start with user acquisition focusing on install volume, and only Continue Reading
In this latest blog post we look at this year’s top mobile advertising trends in Latin America to help our readers get a better insight into why is it worth considering this region for your mobile app strategy!
We are happy to announce the appointment of two new additions to our leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM Team.
We are pleased to announce the launch of AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class Playable Ad performance.
User acquisition is a complex game. Hear from Free2Move’s Lorenzo Rossi to get his take on successfully acquiring high-quality users, based on his experience as the Head of Performance Marketing.
The effectiveness of a global commercial launch can be critical in determining the future success of an app. So how do you make sure you’re set up for success? An effective soft launch strategy could be one of the indispensable steps for mobile marketers to achieve their goals.
At AppLift we value gender equality and place emphasis for empowering women to take a more active role in tech. This whole week, as part of our celebrations for International Women’s Day, if you have come across our Instagram channel, we have given the stage to feature the strong, independent and extremely talented women at AppLift.
Let’s hear from some of our women colleagues on who are the superheroes they look up to that inspire them to #PressforProgress.
It’s less than a week for Barcelona to once again welcome mobile enthusiasts to Europe’s biggest conference, Mobile World Congress (MWC). And while we are sure that during the day the conference will keep you busy with exciting innovations and announcements taking place in the mobile world, there’s also plenty that the city offers if you want to explore the city beyond the walls of the Fira Gran Via!
The AppLift team has put together an informative guide with a selection of some of our best recommendations on things to do, sights to see and places to wind at after a hard day at the conference! Check out our guide!