In the wake of this announcement, we were blessed with extensive media coverage by major industry publications: TechCrunch, VentureBeat, Inside Mobile Apps, PocketGamer.biz and TheNextWeb, to name just a few of them.
You'll find most of the details around the funding announcement in the press coverage. However, we thought we'd chip in our own 2 cents and tell you what matters most to us.
First of all, we'd like to thank all our partners who, along with our fantastic team, made this success possible.
Next, the main takeaway from the announcement is that we're going to use this funding to further invest in our mobile games marketing platform. We'll roll up our sleeves and work even harder to provide better user acquisition and monetization services to all our existing and future partners, all around the world.
Finally, you might have read a mention of how fast the deal with Prime Ventures went through (in under 5 weeks). We'd like to take this opportunity to stress how symbolic this is of our business culture. In one of the fastest-growing (and most exciting) markets of all time, AppLift's success more than ever hinges on speed: fast decisions, fast execution, fast delivery.
And we'll continue to do just that.
Let's keep shipping ;)
Your AppLift Team