We are happy to announce the appointment of two new additions to our leadership team: industry veterans Tim Kelly appointed Vice President Demand West and Marcus Imaizumi Leads LATAM Team. This growth further solidifies our global presence in the U.S. and LATAM markets as we aim to boost organizational infrastructure to best service its growing customer base with best-in-class mobile advertising technology services.
Tim Kelly (left) will act as Vice President Demand, West. Kelly is an ad tech veteran with past leadership positions at Google, Fyber, and Mojiva (which sold to PubMatic) from which he brings a wealth of digital, social, mobile, and OTT experience as well as an understanding of the needs of mobile marketers across the app advertising lifecycle. In his role, Kelly will oversee business development and account management of the West Coast teams, while working with team members and clients at an international level. Kelly will report directly to Andrew Birnbryer, Managing Director Americas at Applift.
Marcus Imaizumi (right), who joins the team as the Head of LATAM, specializes in mobile and gaming business development for Brazil and Latin America, with more than 17 years of leadership experience at companies including Yahoo!, Glispa Global Group, Startapp, and Innogames where he focused on user acquisition, monetization, and strategic partnerships. He will be located in the Sao Paulo, Brazil office and focus on the development of the mobile app economy growth across LATAM.
“We established our LATAM HQ in Brazil almost 2 years ago where we have consistently delivered value for local app advertisers through our proprietary technology. San Francisco has been a globally recognized hub for app developers for half a decade already. With the additions of Tim and Marcus we are honoring that momentum and can continue serving the needs of local Advertisers and Agencies by providing the best service along with the best technology,” said Applift’s CRO Maor Sadra.