As users interact with their apps, publishers are presented with an opportunity to gather precious behavioral data that can help them better understand their users, better communicate with them, and carry out more effective marketing and advertising efforts. Unfortunately, too often they ignore, or fail to properly capitalize on this opportunity.
On Tuesday, November 17 we'll be hosting a webinar together with our partners Localytics on how to leverage first-party data for a full-circle app marketing strategy.
In this webinar, you'll learn:
- Best practices in user segmentation and first-party user data analysis
- How to leverage the data for better in-app engagement strategies
- How to utilize the data for more effective advertising campaigns
In order to accommodate most American and European time zones, we'll be airing 2 sessions:
We have created a special hashtag for the webinar: #360appstrategy, so don't hesitate to tweet your questions and points you'd like to see addressed.
See you on November 17th!