As yet another year draws to a close, we take a look back at the best of 2016 on the AppLift’s blog. Recap the year in ad tech with our 12 best reads for the 12 days of Christmas!
Happy Holidays from the Team AppLift!
Welcome to the third installment in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. In the previous editions of this series, we’ve acquainted our readers with the most important ad tech acronyms, and explained why the concept of LTV is an important one for app marketers.
In this post, we’ll break down the various ad formats to help app marketers decide which works best for their app marketing goals.
For those who missed our webinar on fundamentals of mobile programmatic with AppLift India MD Rishi Agarwal, here is the presentation deck as well as the the replay from the session.
We are back with yet another edition of our Programmatic Survival Guide, brought to you by AppLift and Pretio Interactive. So far in our four-part series, we have explained the key terms in programmatic and went over how a Demand-Side Platform (DSP) works in a programmatic environment. Today, we present to you how a Supply-Side Platform works.
The growth of programmatic media buying has meant that the market is flooded with DSPs. For an advertiser new to the programmatic environment, the wide range of options in the market can be confusing. Almost all major DSPs have a fairly common set of features, but which DSP is best suited to an advertiser’s campaign needs is what needs to be thought of before setting up programmatic campaigns.
Is your DSP really working for you? Does the DSP suit your advertising needs? On the back of our experience of running a strong platform, we give you some tips on factors to consider when choosing a DSP.