AppLift Blog

Until now data (and big data, particularly) has been the engine that runs modern-day app advertising. But come May 25th, the discourse around data is set to change when GDPR comes into effect for the EU. We partnered with mParticle to prepare a go-to guide for our readers to help them understand what GDPR means and how each of the data types will evolve as we move closer to the enforcement of the new law.

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By AppLift in Mobile Marketing — May 16th, 2018