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Applift Rebrands to Focus on Everything from User acquisition to Retargeting

Applift is rebranding its mobile ad tech services to focus on the journey of getting users to try out an app or a game and then keeping them engaged or re-engaged over a long period of time. Applift refers to this rebranded focus as “true mobile performance.”

VentureBeat

October 2, 2018

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Behind Applift’s Rebrand, a Shift Toward Engagement

With a sharper emphasis on user engagement over mobile installs, the mobile adtech platform Applift is repositioning itself and launching a solution that couples user acquisition and retargeting to satisfy the industry’s need for a more pure pricing model.

Street Fight Mag

October 2, 2018

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There are No Organic App Downloads

Organic downloads rarely happen. With more than 2 million unique apps in Apple’s App Store and 3.8 million in Google’s Play store, the odds of someone stumbling upon an app and downloading it “just because” are slim to none. Almost all app downloads are a result of marketing.

AdExchanger

August 7th, 2018

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TechBytes with Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift

Dorian Kim, VP, Retargeting and Programmatic Operations, AppLift, explains the core tenets of audience segmentation for the mobile-centric marketing technology ecosystem.

MarTech Series

September 12, 2018

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AppLift Announces Programmatic Premium Offering, AppLift Studio, in Collaboration with Gamewheel to Enhance Playable Ad Engagement and Performance

AppLift, a leading mobile ad tech company, today announced AppLift Studio, a new approach to help mobile app advertisers develop creatives with a focus on best-in-class playable ad performance.

Global Newswire

May 1, 2018

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Attribution is Nice, But Who’s Taking Responsibility for Validation?

If attribution is the commodity, shouldn’t anti-attribution-fraud measures be baked into offerings rather than billed as an add-on product?

AdExchanger

May 24, 2018

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Mobile Ad Fraud is Surging as Scammers Get Smarter, According to New Report

Mobile ad fraud is in the midst of a period of rampant innovation.

AdWeek

May 24, 2018

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Ad Tech Execs and App Marketers Don’t Think Apple Can Sell Ads Without Data Collection

Industry figures say the company would need to work hard to avoid an iAd repeat.

AdWeek

June 22, 2018

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AppLift Boosts Global Footprint By Expanding Leadership Team in North America and LATAM

AppLift, a leading mobile ad tech company, today announced the appointment of two new additions to its leadership team. This growth further solidifies AppLift’s global presence in the U.S. and LATAM markets as the company boosts organizational infrastructure to best service its growing customer base with best-in-class mobile advertising technology services.

Global NewsWire

May 24, 2018

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Why GDPR May Be a Positive Thing for Ad Tech

The advertising industry is bracing itself for the impact of GDPR. But Stefan Benndorf, COO of AppLift, predicts GDPR will be good for the industry’s reputation, sustainability, and even ad performance

MarTech Advisor

May 16, 2018

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Eliminating Ad Fraud — This Time, for Good

Ad fraud can’t be dismissed as a minor issue or incidental drawback. This is the dark secret of the digital marketing industry.

DM News

April 24, 2018

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What is the ‘State of Data-driven App Marketing’ in 2018?

To dive deeper into how blockchain technology could impact mobile advertising campaigns in 2018, MarTech Series spoke to Maor Sadra, Managing Director and CRO at AppLift.

MarTech Series

May 4, 2018

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Is Transparency Fueling Advertiser Paranoia?

Digital advertisers say they want transparency, but not many would know what to do with it once they got it.

AdExchanger

February 26th, 2018

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Mobile Performance Advertising is Broken. Here’s How to Fix it

Advertisers know a customer’s journey is complicated. They know that it is not the final ad that did all the heavy lifting. Rather than focusing on finding users who are most likely to convert, publishers are fighting for reach, trying to “tag” as many users as possible in hopes they will get credit for an app install.

AdExchanger

April 24, 2018

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2018 Mobile Advertising Trends to Watch

Playable mobile ads are popular in the gaming industry because they perform well and users prefer them to other ad formats.

PocketGamer

January 17, 2018

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AppLift Introduces Event-Based Audience Segmentation on DataLift 360

AppLift today announced the addition of Audience Segmentation via a rule-building UI to DataLift 360, allowing advertisers to define rules and segment users based on multiple in-app events.

Global NewsWire

January 25, 2018

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A Publisher’s Guide to GDPR

With Europe’s General Data Protection Regulation (GDPR) set to take effect in a few short months, smart publishers are leaving nothing to chance.

AdExchanger

January 3, 2018

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Digital Ad Industry Addresses Transparency

Transparency in the digital advertising industry will continue to be a major issue in 2018, but participants are optimistic that progress is being made and that blockchain technology may add a new element.

WARC

January 3, 2018

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What Does 2018 Hold for the Fight Against Ad Fraud? Experts Comment

In a series of features reflecting on the past year and looking ahead to what we can expect in 2018, ExchangeWire invites over 100 thought leaders from across the industry to share their views.

ExchangeWire

December 11, 2017

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The Blockchain Utopia Ad Tech has Waited for

After reviewing a white paper on XCHNG, Maor Sadra, managing director and CRO, AppLift, believes there might just be such a utopia in which no single player has all the power, and where ‘market’ dynamics change based on actual market dynamics, not based on a duopoly that mainly serves its own interests.

ExchangeWire

January 2, 2018

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Why You Need to Invest More Time in Your Interview Process

Business owners know attracting and retaining the right talent is key to success. What varies is their approach to doing so.

Thrive Global

November 29, 2017

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How to Attract Online Shoppers During the Holidays

Top Industry Experts Share Insights and Tips On How To Design A Marketing Plan For Your Customers Around The Holidays

MarTech Series
December 8, 2017

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AppLift Releases Real-Time Industry Benchmark Dashboard on DataLift 360

AppLift, a leading mobile ad tech company, today announced the launch of a powerful new reporting dashboard on its unified platform. The proprietary benchmark dashboard offers further transparency and measurability in the app advertising ecosystem, allowing advertisers to compare themselves against industry benchmarks and optimize performance in real time.

Global NewsWire

November 2, 2017

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Gauging Customer Engagement Interest in Black Friday, Cyber Monday

Loyalty360 solicited some experts to gauge the current reality and significance of Black Friday and Cyber Monday from a customer engagement perspective.

Loyalty360

November 22, 2017

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Mobile Devices Offer Special Vulnerabilities to Fraud

Fraud hits online publishers and advertisers on every platform, but mobile devices offer some special opportunities. And, as the types of mobile devices increase, the types of special vulnerabilities are likely to increase.

MarTech Today

October 13, 2017

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3 Employee Development Programs that are Too Good to Ignore

These real-life success stories will provide the best inspiration for creating your employee development program.

Inc

September 7, 2017

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AppLift Announces Fraud Buster Solution to Reduce Mobile App Install Fraud

AppLift, a leading mobile advertising technology company, has today expanded its fraud prevention suite with the Fraud Buster, which combats app install fraud in real time to ensure higher lifetime value per user and increased return on advertising spending (ROAS). 

MarketWire

August 22, 2017

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3 Employee Development Programs that are Too Good to Ignore

These real-life success stories will provide the best inspiration for creating your employee development program.

Inc

September 7, 2017

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Is Facebook’s Mobile Attribution Model Fair?

Mobile app install ads are still a multibillion-dollar business for Facebook. But is Facebook taking too much credit?

AdExchanger

August 4, 2017

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App Marketers, Stand Up to the Duopoly! It is Time for Attribution Standards

Because no one wants to take on the industry giants, their attribution approaches go undisputed, says AppLift’s Managing Director & CRO.

Campaign Live

August 11, 2017

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The Mobile App Space Needs Standards, But Post-View And Post-Click Attribution are Major Speed Bumps

While mobile app advertising is in dire need of standards, that prospect is easier said than done, writes Maor Sadra.

AdExchanger

July 12, 2017

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Mobile Attribution is Flawed — and Costing Advertisers Money

Advertisers should be able to measure the effectiveness of their mobile advertising campaigns and easily compare the performance of different vendors and tactics. But that’s not the case — and because of this lack, the entire mobile advertising ecosystem is suffering.

Media Post

July 27, 2017

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Why Latin America is the “Next Great Advertising Ecosystem”

Propelled by the surging investment coming from key markets including Brazil, Argentina, and Mexico, the region is growing in strength and ad power, with businesses working there believing it’s the “next great advertising ecosystem.”

Performance IN

July 3, 2017

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Ad Fraud Breaches the Trust Between Networks, Publishers & Advertisers: Q&A with Tim Koschella

Tim Koschella speaks to ExchangeWire about aligning with advertisers’ needs and combining forces within the industry as a whole to protect the reputation of ad tech.

ExchangeWire

July 4, 2017

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Why RTB will Enable More Advertisers to Embrace Mobile Video

Tim Koschella, CEO, AppLift, breaks down the benefits of RTB to advertisers, and why he predicts an overdue surge in mobile video spend.

Exchange Wire

May 18, 2017

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Why Retargeting is the New User Acquisition for Mobile Games

When the mobile app industry began, app developers’ biggest concern was their ranking in app stores. But these days, the same apps and app developers dominate the charts.

Pocket Gamer
June 9, 2017

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What Will the Future of Loyalty Look Like?

CMO
January 13, 2017

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8 Practical Ways to Make Your Tech Job Less Stressful

Flex hours, email control, and working in sprints can help tech employees manage workplace stress. Here are eight tips from members of the C-suite.

Tech Republic

March 31, 2017

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AppLift Announces DataLift 360

Mobile Marketing Watch

June 17, 2016

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Why Berlin’s ad tech startup Applift grew to 200 employees in 3.5 years

Tim Koschella, AppLift’s CEO and Co-founder, was interviewed by Dean Takahashi of Venture Beat on how he grew AppLift to become a 200+ people success story in less than 4 years.

VentureBeat

Aprill 22, 2016

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The Leadership Game Plan: How Tim Koschella Approaches Leadership

The Huffington Post

February 6, 2016

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AppLift Achieves $100 Million Run Rate in 2015

Mobile Advertising Watch

February 4, 2016

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AppLift Study: Global Mobile Programmatic Presents Fraud Risk for Advertisers

Mobile Advertising Watch

January 6, 2016

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The Cat-&-Mouse Game of Mobile Ad Fraud

ExchangeWire

December 11, 2015

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DataLift Study: There Are Massive Global Fraud Risks in Mobile

Mobile Advertising Watch

December 11, 2015

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Everything You Need to Know About the Current State of Mobile Ad Fraud

AdWeek

December 10, 2015

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33% of all programmatic ad impressions on mobile could be fake

VentureBeat

December 10, 2015

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A Third of Mobile Traffic is At Risk of Fraud

Mobile Marketing Magazine

December 11, 2015

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Programmatic Continues Rise from “Garage Hobby” to Display Ad Star

PerformanceIN

December 11, 2015

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New AppLift Study Reveals Global Mobile Programmatic Fraud Risks For Marketers

AdTech Daily

December 11, 2015

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AppLift Highlights Global Mobile Programmatic Fraud Risks For Marketers

Mobile Marketing Watch

December 11, 2015

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Exclusive: AppLift Launches ‘AppLift Labs’ to Spur Innovative New Mobile Ad Technologies

Mobile Advertising Watch

October 14, 2015

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Rohan Patil: Is your choice of app apt?

The Financial Express

October 13, 2015

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Three Views On Mobile Viewability

Adotas

October 9, 2015

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Why automated media buying is the future of mobile app advertising

The Economic Times

September 29, 2015

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What marketers should know about Facebook’s dislike button

Mobile Marketer

September 21, 2015

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Turn big data into smarter media buys

iMedia Connection

September 10, 2015

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Programmatic Mindset: A Marriage of Art, Science & Algorithms

Mobile Advertising Watch

July 24, 2015

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Can advertisers really expect true transparency in mobile?

The Drum

July 22, 2015

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Media kit

Maor Sadra
CEO
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Stefan Benndorf
Managing Director / COO
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Tim Koschella
Co-Founder