AppLift Technology

Innovation is the driving force in our Tech department
Discover our products and the people who make them

The AppLift Engineering team works on a full-stack self-serve demand platform, which includes real-time bidding, social capabilities, as well as advanced campaign management functionalities. We help app developers intelligently bid on advertising spaces in milliseconds. We run a multi-continent infrastructure that handles billions of requests a day, crunching huge amounts of data.


Meet our Team

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Rajiv Verma

SVP Engineering

"I am excited that we are building technology that solves real business needs and has a direct impact on improving the experience of advertisers, publishers and users. Additionally, we have a great team and culture here at AppLift, where we believe in innovation, ownership and trust."


Gil Danziger

Chief Technical Officer

"The best part of my job is to see how our developers keep growing while improving. It's amazing how much we manage to achieve in small iterations, delivering exactly what's needed for our business. We also know how to expand quickly when we detect a new opportunity, business and product wise."


Vaibhav Gupta

Chief Innovation Officer

"At AppLift Labs we have the freedom to explore new technical ideas and tackle adtech industry’s key challenges. My favourite part is working closely with a group of bright entrepreneurs with a deep intellectual curiosity and strive to define the future of mobile adtech."

Tools we Use

We’re agile and we work fast in short iterations, handling high quality code. Here are some of the tools we use:

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Tech Blog

Visit our tech blog to learn more about the ideas behind AppLift’s engineering workflow. Discover technical tips, product features, latest engineering updates, and much more.


Upgrading Spark, or A Tale Of Two Class Loaders

At AppLift we use Apache Spark for quite a few data pipelines, and we are big fans of both Spark and Scala. That said, recently we were a little bit puzzled after getting exceptions while trying to upgrade to version 1.5.2

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Go MySQL Driver Boosts Ad Server Performance

This is a cool open source project that was originally created by our friends at PubNative. The new Go MySQL driver creates less objects in the heap, resulting in a lower Garbage Collection time.

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AppLift's Frontend Philosophy

Here at AppLift we have multiple internal tools for managing our ad campaigns. Our methods don't deviate much from well-known practices, we prefer small autonomous components with explicit interface.

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Innovation is the driving force in our Tech department!