AppLift Blog

How to attract new talent? What makes a company good to work for? We’d like to talk about company values and how they influence our daily behavior, promoting loyalty and ensuring the retention of quality people within AppLift. After listening to feedback from our employees, here is how these values help to build a successful company.

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By Ashley Schmitt in Life at AppLift — September 21st, 2016

A “Lingua Franca” is a common language enabling people from various countries and cultures to understand each other. For instance, Latin imposed itself as the common language throughout Europe during the old days of the Pax Romana and French was used widely across diplomatic missions until the beginning of the 20th century. Today, English is the uncontested universal language of commerce, trade and business for the ease of exchanging information and making communication standardized.

The same purpose underlies the creation of the RTB project, as its mission is officially to “spur greater growth in the RTB marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory.”

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By Diksha Sahni in Programmatic — September 6th, 2016

July is a meaningful month for us in the AppLift APAC office: it’s our birthday month! To celebrate this 3rd anniversary, AppLifters gathered for an offsite in Gapyeong, a well-known location for outdoor activities. Get a glimpse at this amazing team event and learn more about AppLift's life outside of the office !

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By DoHyun Choi in Life at AppLift — August 2nd, 2016