AppLift Blog

AppStore marketing is a challenging sport.

In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.

AppStore marketing is a challenging sport.

In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.

AppStore marketing is a challenging sport.

In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.

AppStore marketing is a challenging sport.

In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.

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By Thomas Sommer in Mobile Marketing — January 11th, 2013

First things first: we're wishing you a happy, successful and (let's make it) fun year ahead!

A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and industry news, we'd like to use our position as the first CPA network dedicated to mobile games to bring you informative and insightful content to help you acquire and efficiently monetize your users. Let's grow the mobile space together!

First things first: we're wishing you a happy, successful and (let's make it) fun year ahead!

A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and industry news, we'd like to use our position as the first CPA network dedicated to mobile games to bring you informative and insightful content to help you acquire and efficiently monetize your users. Let's grow the mobile space together!

First things first: we're wishing you a happy, successful and (let's make it) fun year ahead!

A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and industry news, we'd like to use our position as the first CPA network dedicated to mobile games to bring you informative and insightful content to help you acquire and efficiently monetize your users. Let's grow the mobile space together!

First things first: we're wishing you a happy, successful and (let's make it) fun year ahead!

A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and industry news, we'd like to use our position as the first CPA network dedicated to mobile games to bring you informative and insightful content to help you acquire and efficiently monetize your users. Let's grow the mobile space together!

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By Thomas Sommer in Mobile Marketing — January 9th, 2013

Hi there!

It's been some time since our last post, when we announced the launch of HitFox Game Ventures (now HitFox Group). A lot has happened in 6 months. Since the creation of AppLift in August 2012, we've been working hard to build the first and the best performance CPA network exclusively dedicated to mobile games.

Hi there!

It's been some time since our last post, when we announced the launch of HitFox Game Ventures (now HitFox Group). A lot has happened in 6 months. Since the creation of AppLift in August 2012, we've been working hard to build the first and the best performance CPA network exclusively dedicated to mobile games.

Hi there!

It's been some time since our last post, when we announced the launch of HitFox Game Ventures (now HitFox Group). A lot has happened in 6 months. Since the creation of AppLift in August 2012, we've been working hard to build the first and the best performance CPA network exclusively dedicated to mobile games.

>Hi there!

It's been some time since our last post, when we announced the launch of HitFox Game Ventures (now HitFox Group). A lot has happened in 6 months. Since the creation of AppLift in August 2012, we've been working hard to build the first and the best performance CPA network exclusively dedicated to mobile games.

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By Thomas Sommer in Mobile Marketing, AppLift News — January 4th, 2013

“Being the worlds leading mobile mobile marketing platform focused only on games, AppLift meets a growing demand and will most likely find media partners and game publishers ready to listen.”“Being the worlds leading mobile mobile marketing platform focused only on games, AppLift meets a growing demand and will most likely find media partners and game publishers ready to listen.”“Being the worlds leading mobile mobile marketing platform focused only on games, AppLift meets a growing demand and will most likely find media partners and game publishers ready to listen.”“Being the worlds leading mobile mobile marketing platform focused only on games, AppLift meets a growing demand and will most likely find media partners and game publishers ready to listen.”... Read More

By Thomas Sommer in AppLift News — September 14th, 2012

“AppLift sieht sich selbst als weltweit erster nur auf Mobile-Games ausgerichtete Marketing Platform. Game-Publisher sollen von dem Netzwerk aus “Game-Media Partners” profitieren, die neue mobile Spieler zu Fixpreisen (…) vermitteln."“AppLift sieht sich selbst als weltweit erster nur auf Mobile-Games ausgerichtete Marketing Platform. Game-Publisher sollen von dem Netzwerk aus “Game-Media Partners” profitieren, die neue mobile Spieler zu Fixpreisen (…) vermitteln."“AppLift sieht sich selbst als weltweit erster nur auf Mobile-Games ausgerichtete Marketing Platform. Game-Publisher sollen von dem Netzwerk aus “Game-Media Partners” profitieren, die neue mobile Spieler zu Fixpreisen (…) vermitteln."“AppLift sieht sich selbst als weltweit erster nur auf Mobile-Games ausgerichtete Marketing Platform. Game-Publisher sollen von dem Netzwerk aus “Game-Media Partners” profitieren, die neue mobile Spieler zu Fixpreisen (…) vermitteln."... Read More

By Thomas Sommer in AppLift News — August 14th, 2012

“For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay.”“For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay.”“For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay.”“For publishers, the start-up company says it will provide benefits via two main lines of fire: no fixed costs for the acquisition of new customers, and a target group of passionate gamers with high willingness to pay.”... Read More

By Thomas Sommer in AppLift News — August 12th, 2012

The successful Berlin-based start-up HitFox leaps into the next phase. Serial entrepreneurs Jan Beckers, Tim Koschella, Ruben Haas and Hanno Fichtner founded HitFox Game Ventures, the world’s first vertical incubator for game distribution business models. HitFox Game Ventures has its sights on start-ups and acquisitions in the field of sales and marketing of games. Specializing in one sector is a pioneering achievement. To date the market is still dominated by generalized incubators. Read More

By Thomas Sommer in AppLift News — June 20th, 2012