AppLift Blog

Welcome to the final installment of the Programmatic Survival Guide, in partnership with Pretio Interactive. In the last three parts, we have gone in detail over the main components that make up a programmatic ecosystem. In this last segment, learn how DSPs and SSPs interact with each other in the programmatic environment to serve ads.

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By Diksha Sahni in Programmatic — February 6th, 2017

Starting today, we kick off a four-part series where we will introduce you to AppLifters who have attended MWC over the various years and will share their first-hand experiences so you get an insider look at what to expect at the conference, apart from some shiny new smartphones of course!

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By Diksha Sahni in MWC — February 3rd, 2017

User acquisition channels have evolved over the years: from PR and social media focused tactics in the early 2010s to boosting the app into the top rankings with incentivized traffic to a more holistic post-install KPI (key performance indicator) or CPA (cost per action) driven approach of today. User acquisition strategies too have always adapted to current market conditions in regards to demand and supply. A new year is upon us, so it’s the perfect time to take a look at what could be the next big alternate user acquisition channels you need to consider in 2017.

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Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our lives everyday, the advent has been really swift and revolutionary. What started with digital assistants such as Siri, is now the magic working behind the scenes for almost all of our major apps in this mobile-first market. This AI-powered ‘app revolution’ has the potential to impact how we use mobile and mobile apps, as well as mobile advertising, as we know it.

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By Sachin Jaiswal in Guest Post — January 9th, 2017

Welcome to the third installment in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. In the previous editions of this series, we’ve acquainted our readers with the most important ad tech acronyms, and explained why the concept of LTV is an important one for app marketers.

In this post, we’ll break down the various ad formats to help app marketers decide which works best for their app marketing goals.

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By Diksha Sahni in Mobile Marketing — December 16th, 2016

We are back with yet another edition of our Programmatic Survival Guide, brought to you by AppLift and Pretio Interactive. So far in our four-part series, we have explained the key terms in programmatic and went over how a Demand-Side Platform (DSP) works in a programmatic environment. Today, we present to you how a Supply-Side Platform works.

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By Diksha Sahni in Programmatic — December 12th, 2016

The growth of programmatic media buying has meant that the market is flooded with DSPs. For an advertiser new to the programmatic environment, the wide range of options in the market can be confusing. Almost all major DSPs have a fairly common set of features, but which DSP is best suited to an advertiser’s campaign needs is what needs to be thought of before setting up programmatic campaigns.

Is your DSP really working for you? Does the DSP suit your advertising needs? On the back of our experience of running a strong platform, we give you some tips on factors to consider when choosing a DSP.

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By Diksha Sahni in Programmatic — December 8th, 2016