AppLift Blog

AppLift recently participated in a webinar with TUNE on fighting ad fraud, where Clément Névoret, Director of Business Operations, offered his viewpoint on how fraud affects ad networks, a potential solution, and the impact it could have on our industry. For our readers who missed the webinar, here is a condensed version of his talk. This post originally appeared on TUNE's blog.

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By AppLift in adtech, Mobile Marketing — June 14th, 2017

AppLift recently hosted the “WHAT’S NEXT 2017: Mobile Marketing Trend Seminar” at the Google Campus Seoul in South Korea. WHAT’S NEXT seminar is AppLift’s global brand that we organize for advertisers, publishers, startups, developers and anyone else who is interested in the fast-changing and growing mobile and marketing industries. For our global audiences, we have summarized the key trends and lessons that emerged out of the informative sessions.

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Welcome back to our Industry Exposed series. In this edition, we are joined by Appinstitute's Ian Naylor, who talks about app development, the challenges faced by app developers, and offers his best tips to build a mobile experience that drives user engagement.

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