AppLift Blog

RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. Its benefits to advertisers, who are becoming increasingly comfortable with programmatic buying in general, will fuel an overdue surge in mobile video spend.

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Mobile fraud is ubiquitous and, to some degree, unavoidable. But advertisers can minimize the risks by becoming more aware of the target KPIs of the app and working closely with the ad networks, publishers and attribution partners.

We have outlined a ten-step approach as a starting point for advertisers to help fight fraud.

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By Diksha Sahni in Mobile Marketing — July 17th, 2017

Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.

Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.

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By AppLift in AppLift News, adtech, Mobile Marketing — June 28th, 2017