While it is clear that re-engaging a user is much more cost-effective than acquiring a new one, today mobile marketers do not always know the exact ways to renew communication with their user base. With the end-of-year holidays fast approaching, hoards of new devices get unpacked, consumption picks up, and it is more than ever essential to establish efficient communication with the users.
On Tuesday, October 11 at 10am PDT/1pm EDT, we will be hosting a webinar where we aim to tackle the various aspects and latest techniques of mobile re-engagement.
We'll benefit from the insights of three leading minds on the topic:
- John Egan, Growth Engineer Manager at Pinterest, will explain how mobile-specific marketing techniques, such as push notifications, combined with more traditional methods such as SMS and email, can make for very efficient re-engagement tools. We'll see that re-engagement is not only about retargeting through advertising, there are multiple channels to communicate with your users.
- Alex Austin, CEO at Branch.io, will dive into today's most recent deep-linking techniques, which are essential in ensuring a flawless re-engagement experience.
- Hugo Gersanois, CSO at AppLift, will go over the state of mobile retargeting, which enables mobile advertisers to reach their users across programmatic sources. Hugo will give practical advice on how to make the best of retargeting and increase the profitability of your users.
The webinar is free to attend. Get ready for the holiday season today!