Today we are very excited to announce that AppLift is acquiring mobile user acquisition platform appiris.
With this acquisition, we are happy to take on our next challenge, by effectively expanding our focus from games to all app verticals. We will fully integrate the team, the clients as well as the technology of appiris and build a leading unified platform for mobile performance marketing.
The new entity, 130 employees strong, will be operating under a refreshed AppLift brand to serve over 500 advertisers from all verticals, as well as over 5,000 media partners.
Why this move now? The mobile opportunity is huge for all app categories.
The gaming vertical continues to be the key pillar for mobile app revenues: according to a study we conducted together with Newzoo, mobile games revenues should reach more than $40 billion by 2017. However, today the share from apps outside gaming has taken off and is now fueling the overall growth to new record levels. Digi-Capital predicts that the share of apps outside of gaming should grow from 26 percent to 51 percent of all app revenue by 2017.
We are now in the pole position to help all mobile app advertisers benefit from this amazing growth opportunity. While keeping on furthering our expertise on mobile games marketing, we will also take on and develop the knowledge of appiris for all other verticals. We will integrate the technology of appiris into our adstack to offer one unified, lifetime value-powered user acquisition platform for all advertisers and all our customers will now have access to our full technology offering, including our recently-launched media buying platform DataLift.
Let’s make some mobile magic happen!
Kaya, Stefan, Tim and the rest of the AppLift Team.
Click here for the full press release. If you have a question or would like to know more, please let us know in the comments!