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June 5th, 2014 by Thomas Sommer | Posted in AppLift news | Comment

Apple and WWDC14: A New Era of Analytics and Attribution

A couple of days ago, in our summary of the WWDC14 keynote presentation, we wrongfully stated that we would have liked to see Apple announce more transparency and more advanced analytical features in iTunes Connect. This was without counting on the smaller developer sessions.

It turns out, our wish came true as they did announce just that.

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