New eBook: 5 Steps to Successfully Market Your Free-to-Play Mobile Game

By Thomas Sommer | May 6th, 2013
It's no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It's no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It's no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It's no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games. With hits making industry headlines every other day and publishers breaking revenue records one after the other, it's safe to say:Free-to-Play is here to stay.In our new eBook, 5 Steps to Successfully Market Your Free-to-Play Mobile Game, we've pulled together our experience and expertise in mobile games marketing to help you tackle the challenges that come with publishing and advertising a free game.Here are our 5 Steps to Marketing your Mobile Game and make the best of all the distribution channels out there:

Within the app stores:

1. Master App Store Marketing

Outside of the app stores:

2. Go For a Wise Mix of Traffic Sources3. Plan your Launch4. Get Ready for the Long Haul5. Track Beyond the Install

We hope you enjoy the read!As always, don't hesitate to drop us any questions or suggestions at blog@www.applift.com.Best,Your AppLift TeamWith hits making industry headlines every other day and publishers breaking revenue records one after the other, it's safe to say:Free-to-Play is here to stay.In our new eBook, 5 Steps to Successfully Market Your Free-to-Play Mobile Game, we've pulled together our experience and expertise in mobile games marketing to help you tackle the challenges that come with publishing and advertising a free game.Here are our 5 Steps to Marketing your Mobile Game and make the best of all the distribution channels out there:

Within the app stores:

1. Master App Store Marketing

Outside of the app stores:

2. Go For a Wise Mix of Traffic Sources3. Plan your Launch4. Get Ready for the Long Haul5. Track Beyond the Install

We hope you enjoy the read!As always, don't hesitate to drop us any questions or suggestions at blog@www.applift.com.Best,Your AppLift TeamWith hits making industry headlines every other day and publishers breaking revenue records one after the other, it's safe to say:Free-to-Play is here to stay.In our new eBook, 5 Steps to Successfully Market Your Free-to-Play Mobile Game, we've pulled together our experience and expertise in mobile games marketing to help you tackle the challenges that come with publishing and advertising a free game.Here are our 5 Steps to Marketing your Mobile Game and make the best of all the distribution channels out there:

Within the app stores:

1. Master App Store Marketing

Outside of the app stores:

2. Go For a Wise Mix of Traffic Sources3. Plan your Launch4. Get Ready for the Long Haul5. Track Beyond the Install

We hope you enjoy the read!As always, don't hesitate to drop us any questions or suggestions at blog@www.applift.com.Best,Your AppLift TeamWith hits making industry headlines every other day and publishers breaking revenue records one after the other, it's safe to say:Free-to-Play is here to stay.In our new eBook, 5 Steps to Successfully Market Your Free-to-Play Mobile Game, we've pulled together our experience and expertise in mobile games marketing to help you tackle the challenges that come with publishing and advertising a free game.Here are our 5 Steps to Marketing your Mobile Game and make the best of all the distribution channels out there:

Within the app stores:

1. Master App Store Marketing

Outside of the app stores:

2. Go For a Wise Mix of Traffic Sources3. Plan your Launch4. Get Ready for the Long Haul5. Track Beyond the Install

We hope you enjoy the read!As always, don't hesitate to drop us any questions or suggestions at blog@www.applift.com.Best,Your AppLift Team

Thomas Sommer
Thomas heads up content marketing at AppLift. As such he’s in charge of sourcing, curating, creating and distributing insightful content to increase visibility and thought leadership for the company. Thomas loves to scrutinize the relentless and trilling developments of the mobile industry. You can follow him on Twitter and LinkedIn.

Thomas