The Global Mobile Games Landscape (infographic)

By Thomas Sommer | October 29th, 2013
Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend...They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend...They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend...They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend...They need solid data to understand their markets and their users in order to back these important choices. To help mobile game publishers get a better picture of the global mobile games market, we have teamed up with our friends at the Dutch global game market research Newzoo to assess the appeal of six global regions.To help mobile game publishers get a better picture of the global mobile games market, we have teamed up with our friends at the Dutch global game market research Newzoo to assess the appeal of six global regions.To help mobile game publishers get a better picture of the global mobile games market, we have teamed up with our friends at the Dutch global game market research Newzoo to assess the appeal of six global regions.To help mobile game publishers get a better picture of the global mobile games market, we have teamed up with our friends at the Dutch global game market research Newzoo to assess the appeal of six global regions.

mobile games market

In the "Global Mobile Games Landscape" infographic presented below, we provide insights on global and regional gaming data across these six regions. We take a look at relevant metrics in terms of revenue levels, growth opportunities, monetization potential and user acquisition costs. Both macro and individual player level data is included, as well as a concluding regional appeal score for mobile game publishers.Here are the key takeaways of the analysis:
  • The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.
  • This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
  • The tablet games market will show 400% growth until 2016, to reach $10 billion.
  • Already 966 million, or 78% of all 1.2bn gamers worldwide, play mobile games.
  • 368 million consumers worldwide, or 38% of all mobile gamers, spend a monthly average of $2.78 on or in mobile games. By 2016, these figures will amount to, respectively, 50% and $3.07.
  • With 48% of the global revenue, the Asia-Pacific region is by far the biggest market for mobile games.
  • Western & Eastern Europe will grow fastest with Compound Annual Growth (CAGR) rates of over 33%. Within the APAC region, China and South-East Asia boast comparable growth figures.
  • Average monthly spend per paying mobile gamer is highest in Western Europe with $4.40. In comparison, in North America this figure stands at $3.87, with however the highest share of payers amongst players worldwide (45%).
  • Costs of acquisition for loyal mobile gamers range from $1.11 and $0.74 on iOS and Android respectively in smaller Latin American countries to $3.70 and $1.71 in mature APAC markets such as Japan, South Korea and Australia.
  • Overall, Western Europe, North America and Asia Pacific will remain the most appealing markets for mobile game publishers.
To easily embed the infographic on your website, please use the following code (650 pixels wide):
<a href="http://www.applift.com/blog/global-mobile-games-landscape-reloaded-infographic.html"><img alt="The global mobile market for games will double by 2016 to reach $23.9BN" src="www.applift.com/downloads/Infographics/RELOADED/The-Global-Mobile-Games-Market-RELOADED.jpg" width="650" /></a>
The infographic is included in full below (please click to enlarge).You can also download the full-size pdf by clicking here.The global mobile market for games will double by 2016 to reach $23.9BN[yks-mailchimp-list id="b97ff5c6cc"]

mobile games market

In the "Global Mobile Games Landscape" infographic presented below, we provide insights on global and regional gaming data across these six regions. We take a look at relevant metrics in terms of revenue levels, growth opportunities, monetization potential and user acquisition costs. Both macro and individual player level data is included, as well as a concluding regional appeal score for mobile game publishers.Here are the key takeaways of the analysis:
  • The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.
  • This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
  • The tablet games market will show 400% growth until 2016, to reach $10 billion.
  • Already 966 million, or 78% of all 1.2bn gamers worldwide, play mobile games.
  • 368 million consumers worldwide, or 38% of all mobile gamers, spend a monthly average of $2.78 on or in mobile games. By 2016, these figures will amount to, respectively, 50% and $3.07.
  • With 48% of the global revenue, the Asia-Pacific region is by far the biggest market for mobile games.
  • Western & Eastern Europe will grow fastest with Compound Annual Growth (CAGR) rates of over 33%. Within the APAC region, China and South-East Asia boast comparable growth figures.
  • Average monthly spend per paying mobile gamer is highest in Western Europe with $4.40. In comparison, in North America this figure stands at $3.87, with however the highest share of payers amongst players worldwide (45%).
  • Costs of acquisition for loyal mobile gamers range from $1.11 and $0.74 on iOS and Android respectively in smaller Latin American countries to $3.70 and $1.71 in mature APAC markets such as Japan, South Korea and Australia.
  • Overall, Western Europe, North America and Asia Pacific will remain the most appealing markets for mobile game publishers.
To easily embed the infographic on your website, please use the following code (650 pixels wide):
<a href="http://www.applift.com/the-global-mobile-games-market.html"><img alt="The global mobile market for games will double by 2016 to reach $23.9BN" src="http://www.applift.com/The-Global-Mobile-Games-Market.jpg" width="650" /></a>
The infographic is included in full below (please click to enlarge).You can also download the full-size pdf by clicking here.The global mobile market for games will double by 2016 to reach $23.9BN[yks-mailchimp-list id="b97ff5c6cc"]

mobile games market

In the "Global Mobile Games Landscape" infographic presented below, we provide insights on global and regional gaming data across these six regions. We take a look at relevant metrics in terms of revenue levels, growth opportunities, monetization potential and user acquisition costs. Both macro and individual player level data is included, as well as a concluding regional appeal score for mobile game publishers.Here are the key takeaways of the analysis:
  • The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.
  • This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
  • The tablet games market will show 400% growth until 2016, to reach $10 billion.
  • Already 966 million, or 78% of all 1.2bn gamers worldwide, play mobile games.
  • 368 million consumers worldwide, or 38% of all mobile gamers, spend a monthly average of $2.78 on or in mobile games. By 2016, these figures will amount to, respectively, 50% and $3.07.
  • With 48% of the global revenue, the Asia-Pacific region is by far the biggest market for mobile games.
  • Western & Eastern Europe will grow fastest with Compound Annual Growth (CAGR) rates of over 33%. Within the APAC region, China and South-East Asia boast comparable growth figures.
  • Average monthly spend per paying mobile gamer is highest in Western Europe with $4.40. In comparison, in North America this figure stands at $3.87, with however the highest share of payers amongst players worldwide (45%).
  • Costs of acquisition for loyal mobile gamers range from $1.11 and $0.74 on iOS and Android respectively in smaller Latin American countries to $3.70 and $1.71 in mature APAC markets such as Japan, South Korea and Australia.
  • Overall, Western Europe, North America and Asia Pacific will remain the most appealing markets for mobile game publishers.
To easily embed the infographic on your website, please use the following code (650 pixels wide):
<a href="http://www.applift.com/the-global-mobile-games-market.html"><img alt="The global mobile market for games will double by 2016 to reach $23.9BN" src="http://www.applift.com/The-Global-Mobile-Games-Market.jpg" width="650" /></a>
The infographic is included in full below (please click to enlarge).You can also download the full-size pdf by clicking here.The global mobile market for games will double by 2016 to reach $23.9BN[yks-mailchimp-list id="b97ff5c6cc"]

mobile games market

In the "Global Mobile Games Landscape" infographic presented below, we provide insights on global and regional gaming data across these six regions. We take a look at relevant metrics in terms of revenue levels, growth opportunities, monetization potential and user acquisition costs. Both macro and individual player level data is included, as well as a concluding regional appeal score for mobile game publishers.Here are the key takeaways of the analysis:
  • The global mobile games market will grow 27.3% annually to double in 2016 and reach $23.9 billion.
  • This growth is fueled by an increase in the number of players, payers as well as a higher average spend per paying mobile gamer.
  • The tablet games market will show 400% growth until 2016, to reach $10 billion.
  • Already 966 million, or 78% of all 1.2bn gamers worldwide, play mobile games.
  • 368 million consumers worldwide, or 38% of all mobile gamers, spend a monthly average of $2.78 on or in mobile games. By 2016, these figures will amount to, respectively, 50% and $3.07.
  • With 48% of the global revenue, the Asia-Pacific region is by far the biggest market for mobile games.
  • Western & Eastern Europe will grow fastest with Compound Annual Growth (CAGR) rates of over 33%. Within the APAC region, China and South-East Asia boast comparable growth figures.
  • Average monthly spend per paying mobile gamer is highest in Western Europe with $4.40. In comparison, in North America this figure stands at $3.87, with however the highest share of payers amongst players worldwide (45%).
  • Costs of acquisition for loyal mobile gamers range from $1.11 and $0.74 on iOS and Android respectively in smaller Latin American countries to $3.70 and $1.71 in mature APAC markets such as Japan, South Korea and Australia.
  • Overall, Western Europe, North America and Asia Pacific will remain the most appealing markets for mobile game publishers.
To easily embed the infographic on your website, please use the following code (650 pixels wide):
<a href="http://www.applift.com/the-global-mobile-games-market.html"><img alt="The global mobile market for games will double by 2016 to reach $23.9BN" src="http://www.applift.com/The-Global-Mobile-Games-Market.jpg" width="650" /></a>
The infographic is included in full below (please click to enlarge).You can also download the full-size pdf by clicking here.The global mobile market for games will double by 2016 to reach $23.9BN[yks-mailchimp-list id="b97ff5c6cc"]

Thomas Sommer
Thomas heads up content marketing at AppLift. As such he’s in charge of sourcing, curating, creating and distributing insightful content to increase visibility and thought leadership for the company. Thomas loves to scrutinize the relentless and trilling developments of the mobile industry. You can follow him on Twitter and LinkedIn.

Thomas