Webinar: Leveraging Customer Lifetime Value for user acquisition campaigns

By Thomas Sommer | April 23rd, 2014
On Wednesday, April 23 we held the second episode of AppLift Webinars on how to leverage Customer Lifetime Value (LTV) for mobile user acquisition campaigns. We had the pleasure of hosting 3 industry experts:
  • Eric Seufert, Head of Marketing, Wooga
  • James Peng, Head of User Acquisition and Monetization, Storm8
  • Simon Kendall, Product Manager, adjust
Throughout the webinar, the panelists offered extensive and hands-on insights on what LTV is about and how it can be effectively leveraged for the user acquisition campaigns of mobile game publishers.

AppLift Webinars

If you missed the webinar, or would like to watch it again, no worries! You can find both the video and the presentation deck below. To be sure not to miss the next episode of AppLift Webinars, and also to get more insights from AppLift, subscribe to our newsletter through the form below!

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Thomas Sommer
Thomas heads up content marketing at AppLift. As such he’s in charge of sourcing, curating, creating and distributing insightful content to increase visibility and thought leadership for the company. Thomas loves to scrutinize the relentless and trilling developments of the mobile industry. You can follow him on Twitter and LinkedIn.