Introducing the AppLift Tech Blog

By AppLift | January 28th, 2016

Today we’re thrilled to introduce a new member in the AppLift Content family: the AppLift Tech Blog.

While, on this blog, we strive to offer our readers handy tips, compelling analyses, and actionable insights on mobile adverting, our tech blog is meant to have a slightly different focus: engineering.

Technology is a top priority at AppLift and we pride ourselves in the fact that half of our employees are engineers. Our company has a thriving, unique tech culture, and we thought that it would be a shame not to let the whole developer and engineering community benefit from some of the major findings and ideas that our team came up with.

This blog is aimed at developers and engineers who are interested in learning how we solve problems at AppLift. We’ll talk backend with Scala, Spark, Go, Parquet and Presto and many more, but also front-end and UI with e.g. AngularJS and RoR. We’ll explain why and how we come up with these solutions, why a certain tool is more suitable than another, and how we tackle our limitations.

Now, if you’re reading the AppLift blog, you are more likely to be a mobile marketing/UA specialist than a backend engineer. If this is the case, don’t hesitate to let your developers/tech team know, they will be grateful for it 😉

Check AppLift’s tech blog now!

AppLift is a leading mobile ad tech company that empowers mobile app advertisers to take control of every stage of the app marketing lifecycle. AppLift’s programmatic platform, DataLift 360, enables advertisers to launch their apps as well as grow and retain quality users from one interface. With DataLift 360, app marketers can programmatically access all major mobile ad inventory worldwide and control their campaigns through a single proprietary technology platform, which provides advanced data integration as well as extended targeting and audience management capabilities.

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