#AppLiftRecap: A Jam-Packed June for AppLift Berlin

By Jean Marien | July 8th, 2016

How fast time flies! July is already here and it feels like winter was just yesterday...

However, so many things happened since then, and June was certainly one of the busiest month the company has ever experienced.

Here is a recap of what our team was up to in Berlin:

OUR INAUGURAL FIRSTSCREEN CONFERENCE

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AppLift hosted its first own conference that brought together the worlds of mobile technology and advertising. FirstScreen took place in our vibrant city of Berlin, playing host to welcome some of the most brilliant minds in the industry.

Speakers such as futurist Pablos Holman, former professional football player Demy de Zeeuw, Dubsmasher Suchit Dash, or Melissa Gallo from the IAB Tech Lab shared their insights and visions for tomorrow’s mobile world. Get a glimpse into the FirstScreen Conference right here.

MICROSERVICES MEETUP WITH SOUNDCLOUD AND DYNATRACE


In June we also hosted a MeetUp about Microservices with Martin Gutenbrunner from Dynatrace and Bora Tunca from Soundcloud. More precisely, the "Availability Objectives of SoundCloud’s Microservices" and "Performance Analysis and Call Tracing in Microservice Environments" were the two main topics of the evening, after which the attendees could enjoy discussions and socialize while enjoying food and cold beverages. Stay tuned for our next meetup sessions!

THE FUTURE OF PROGRAMMATIC

In June we also hosted a new webinar on The Future of Programmatic, presented by our Managing Director and CRO Maor Sadra. Want to get up to speed about the future of programmatic? Want to be invincible at the Mobile AdTech Trivial Pursuit (it doesn’t exist yet but we should definitely create one!)?

Head here to watch the Webinar!

THE APPLIFT FAMILY REUNION PART 1

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While the events in June sure kept us busy, what made it special was to have AppLifters from all our offices across the world gather and reunite in Berlin for a week of fun bonding and lots of hard work! From Seoul, San Francisco or Bangalore, the AppLift family has never been so full, happy and good-looking!

THE APPLIFT FAMILY REUNION PART 2

AppLift being part of bigger Hitfox family, as is the case every year, the Hitfox Summer Strategy Event was the occasion for us to gather with our colleagues from all our sister companies. Seminars, talks, workshops, business games, BBQs and buffets… all of this in a former industrial cargo harbor setting. What a great way to celebrate the upcoming year and the summer at the same time!

HITFOX POOL PARTY

After being serious and hard working for a full day, it was completely natural for us to let our hair down to celebrate and gear up for Q3 in our own way! And for this purpose, what better than a pool party until dawn in Berlin downtown with crazy people? Well, that’s also AppLift…

Stay tuned to see what’s happening at AppLift’s offices around the globe. To find out about our career opportunities, click here.

Jean Marien
Jean is Online and Communications Marketer at AppLift, also in charge of Employer Branding. He holds a Master's Degree in Business Management and a MSc in Marketing Management. In his free time, Jean is adventurous with a passion for extreme sports, music and cinema. Follow him on LinkedIn

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