A New Era Begins for AppLift India

By Aparna Sosale | December 28th, 2015

After a long and arduous journey, AppLift finally opened its doors to a brand new office in the heart of India’s silicon valley - Bangalore. A vibrant city with some of the best tech talent in the world, the bustling city of Bangalore was a natural choice for AppLift to set up shop and further grow its India business. A week of festivities ensued with the opening of the new office - ranging from a learnup to an office warming party and finally, AppLift’s premier Datathon in India.

The first major event to be held in the new office was a “Tech Learnup”, a gathering of some of the best tech talent in Bangalore to discuss trends in big data and mobile app advertising. AppLift partnered with Venturesity to host the Tech Learnup, and the reception from attendees and volunteers alike was very positive, with a lot of interest received from young professionals, fresh graduates and students. The presence of AppLift CEO Tim Koschella, MD/COO Stefan Benndorf and other top management from Berlin helped pique the interest of everyone to showcase how important the Indian market is to the company.

The show didn’t stop there! AppLift held a memorable celebration, attended by partners, employees and their loved ones, to commemorate the launch of our brand new, state-of-the-art office in Bangalore with plenty of pomp and style. The launch signifies more than just a new office building - it represents the culmination of months of effort put in by the entire company in bridging the forces of AppLift and BidStalk. The party kick-started with heart-warming speeches by Rohan Patil (MD of AppLift India), Rishi Agarwal (MD of DataLift Enterprise) and Guna Kakulapati (CTO India Operations), which highlighted the humble beginnings of AppLift India - from having one employee with one desk in Gurgaon earlier this year to now being a strong workforce of nearly 70 people. The passionate cheers from the crowd and the presence of the top management from Berlin highlighted just how memorable and special the occasion was. Tim and Stefan presented a surprise XBox gift to the Bangalore team, much to everyone’s delight. All employees brought their loved ones to celebrate this momentous occasion. Partners, employees and family members alike celebrated the evening with plenty of good food, drinks, music and of course some dancing!

The celebrations continued the next day, with AppLift hosting a very successful hackathon, called AppLift Datathon (#AppLiftAThon), again in partnership with Venturesity. The datathon was a 24 hour event which consisted of around 80-100 computer engineers and developers specialised in Data, UX/UI and Data Visualisation. The energy flowing through the office during the entire event was palpable and contagious. It was truly inspiring to witness so many young engineers passionate about data and working hard to crack the problems provided to them. Food and beverages provided by AppLift helped fuel the hackers to work through the night. At no point did the enthusiasm die down, and after 24 hours, the winners of the event were announced. Team Ideal Mix were adjudged as the winners taking home a winning amount of INR 50,000. Team Data Explorers and AAA were declared as the runners up winning INR 30,000 each. Team Refugees and Moosify were declared as the second runners up grabbing INR 10,000 each. The top winning team was also awarded an all expense paid trip to AppLift Labs in San Francisco. AppLift Labs is an internal task force within the company, in charge of leading product innovation in mobile advertising technology. This opportunity for the winning team is significant, as they get to interact with top industry experts in the field of mobile ad tech and work from the heart of Silicon Valley.

The fun-filled week of activities created plenty of buzz and excitement for everyone at AppLift, including for those in the Berlin, San Francisco, Seoul, Tokyo, Singapore and Beijing offices. We look forward to continued growth and success in India!

Aparna Sosale
Aparna is an Associate Marketing Manager at AppLift and works to promote the business in India. With a Master’s degree in Digital Marketing, Aparna is interested in all things tech related and enjoys working in the heart of the mobile ad tech industry. In her free time, Aparna loves experimenting with new cuisines and going for long walks. Follow her on LinkedIn

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