AppLift funding: What this means to us

By Thomas Sommer | June 5th, 2013

On Sunday, we announced a series A funding round of $13 million (€10 million) by Dutch venture capital and growth equity fund Prime Ventures.

In the wake of this announcement, we were blessed with extensive media coverage by major industry publications: TechCrunch, VentureBeat, Inside Mobile Apps, and TheNextWeb, to name just a few of them.

You'll find most of the details around the funding announcement in the press coverage. However, we thought we'd chip in our own 2 cents and tell you what matters most to us.

First of all, we'd like to thank all our partners who, along with our fantastic team, made this success possible.

Next, the main takeaway from the announcement is that we're going to use this funding to further invest in our mobile games marketing platform. We'll roll up our sleeves and work even harder to provide better user acquisition and monetization services to all our existing and future partners, all around the world.

Finally, you might have read a mention of how fast the deal with Prime Ventures went through (in under 5 weeks). We'd like to take this opportunity to stress how symbolic this is of our business culture. In one of the fastest-growing (and most exciting) markets of all time, AppLift's success more than ever hinges on speed: fast decisions, fast execution, fast delivery.

And we'll continue to do just that.

Let's keep shipping ;)

Your AppLift Team

Thomas Sommer
Thomas heads up content marketing at AppLift. As such he’s in charge of sourcing, curating, creating and distributing insightful content to increase visibility and thought leadership for the company. Thomas loves to scrutinize the relentless and trilling developments of the mobile industry. You can follow him on Twitter and LinkedIn.