AppLift Blog

Welcome to a new instalment of our series Life at AppLift, which aims at getting you to know the people working in our company. Through this series, we want to cast a light onto what makes our company so vibrant, and also show how each and every individual within our organization, through their work, can positively impact our industry.

Today, learn more about Alex Pham, Head of Platform Solutions at AppLift Berlin.

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By Jean Marien in Life at AppLift — October 24th, 2016

It’s ‘back-to-school’ season for students in most parts of the world, so we thought we’ll take our readers back to school too! Welcome to AppLift’s new series: School of Ad Tech, where we will demystify the basics of ad tech for our readers. So, if you are new to ad tech, or want to brush up some concepts again, this series is for you! We’ll be posting a new part of the series every alternate week, so make sure to check back for all the parts in the series to ensure you don’t miss out!

In this first part, “What the Acronym”, we decrypt some of the most-used acronyms in ad tech.

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By Diksha Sahni in Mobile Marketing — October 20th, 2016

Our global footprints translate into unique work-abroad opportunities for our employees and we support relocation at any step of your career. So whether it is the German culture you’d like to experience, or the vibe of the Silicon Valley in San Francisco, there are dozen of different opportunities waiting for you to explore, over our 9 locations. Join us at

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By Jean Marien in Life at AppLift — October 5th, 2016

While it is clear that re-engaging a user is much more cost-effective than acquiring a new one, today mobile marketers do not always know the exact ways to renew communication with their user base. With the end-of-year holidays fast approaching, hoards of new devices get unpacked, consumption picks up, and it is more than ever essential to establish efficient communication with the users.

On Tuesday, October 11 at 10am PDT/1pm EDT, we will be hosting a webinar where we aim to tackle the various aspects and latest techniques of mobile re-engagement.

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By AppLift in AppLift News, Programmatic — September 26th, 2016

How to attract new talent? What makes a company good to work for? We’d like to talk about company values and how they influence our daily behavior, promoting loyalty and ensuring the retention of quality people within AppLift. After listening to feedback from our employees, here is how these values help to build a successful company.

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By Ashley Schmitt in Life at AppLift — September 21st, 2016