AppLift Blog

Apple’s latest operating system, iOS9, was introduced at the annual Apple’s Worldwide Developers Conference Keynote, held on June 8 in San Francisco.

Since the general launch in September, we’ve observed an impressively quick adoption rate: there are now more than 67% of devices that are running on iOS9. Surprisingly enough, iOS9 is also supported on “older” devices such as the iPhone 4S and the iPad 2.

Although iOS9 is not significantly different from iOS8, we must admit that several of its new features and enhancements to stock applications are reshaping users behaviors within their device, which is becoming increasingly intelligent.

Indeed, throughout this release, Apple sought to integrate intelligence on its new OS to get closer to its users and learn about their habits and preferences. The whole point is to simplify the users’ daily routine and everyday tasks by providing with intelligent and contextual responses.

Many improvements were therefore brought to Siri, Search, Apple Pay, Maps and more. As stated on Apple’s official website, “the more you do with iOS 9, the more you’ll wonder how you ever did without it.”

These new changes represent new opportunities to app developers and app marketers who should have by now already iterated their app marketing and App Store Optimization strategy accordingly. Indeed, iOS9 has definitely impacted the way apps are searched, found and displayed, especially thanks to deep linking technology.

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By Laurie Galazzo in Mobile Marketing Trends — November 26th, 2015

Thanksgiving is upon us and, in most cities, the temperatures are starting to drop, the Starbucks red cups are out in full force, and visions of sugarplums might be dancing their way into your dreams.

So, we thought we’d jump aboard the holiday express and get into the gift giving spirit. When it comes to marketing to your customers, mobile is the gift that keeps on giving - with a near 100% open rate and 10x coupon redemption rate.

We’ve made our lists and have checked them twice and without further ado, here are our 12 best holiday mobile marketing tips to spread mobile marketing cheer.

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Over the last few years, mobile marketing has become an increasingly important part of a marketer’s toolkit. Marketers who prioritize targeting campaigns and offers optimized for shoppers on their smartphones and tablets are definitely on the right path since mobile is now the primary outlet for e-commerce shopping over desktop, 55% to 45%. While desktop still remains the preferred choice for making purchases, this is expected to shift in the coming years.

With so much going on, what does a marketer need to know about navigating mobile performance? Here are five commandments to remember.

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By Jonah-Kai Hancock in Programmatic, Mobile Marketing — November 17th, 2015

According to eMarketer, by 2016 mobile internet is poised to overtake desktop and reach $100 billion in ad spending. Very few businesses can turn their eyes away from the success of mobile as a platform these days. Whether it’s e-commerce, dating, entertainment, or lifestyle, all verticals are coming to the conclusion that, if they haven’t yet started taking mobile seriously, it’s about time they did.

If the rise of mobile followed the classic platform patterns, its development was pushed by an unusual vertical in the history of content platforms: gaming. Gaming apps were, without doubt, the first truly successful category on mobile and, it’s fair to say, games pioneered the industry and showed the way forward for all other verticals. Today, if mobile games no longer command the highest rank in the top free charts, they still take the crown in matters of in-app app store monetization as they fill most of the top-grossing positions.

With the experience comes the wisdom and there’s a lot everyone can gain from game publishers’ experience on the app stores. Here are the top 3 items all app publishers can learn from mobile gaming.

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By Thomas Sommer in Mobile Marketing — November 11th, 2015

On Tuesday, November 17 we'll be hosting a webinar together with our partners Localytics on how to leverage first-party data for a full-circle app marketing strategy.

In this webinar, you'll learn:

- Best practices in user segmentation and first-party user data analysis
- How to leverage the data for better in-app engagement strategies
- How to utilize the data for more effective advertising campaigns

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By AppLift in Programmatic, Mobile Marketing — November 3rd, 2015

The way some tell it, performance marketing is well on its way to a completely automated and algorithm driven state, with no room (or necessity) for humans at all. This doomsayer approach to the advertising professional’s role in the future may be a contributing factor in the slow growth of programmatic. After all, who wants to support the technology that may eventually put them out of a job?

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By Tim Koschella in Programmatic — October 29th, 2015

In a country where most users access internet for the first time through a mobile device, this should come as no surprise and in India, mobile seems to be the way forward for e-Commerce companies. According to the Internet and Mobile Association of India, out of the 354 million internet users in India, 213 million are mobile. However it's not just about the scale of users, but how far they have come in such a short time. The number of mobile users has indeed quadrupled since June 2012 in the sub-continent.

Here is why India is currently the Promised Land of m-Commerce.

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By Satya Manoj Vinnakota in Mobile Marketing Trends, Asia — October 16th, 2015