AppLift Blog

App retention is a huge pain point for app developers: an average user has 36 apps installed on their phone but only 4 apps are used daily. Worse, 23% users abandon an app after initial install. Here are 5 common factors responsible for app uninstall, with suggestions on how it can be fixed to make sure your app doesn’t hit the app graveyard.

Catch AppLift's Isaiah Jones in conversation with Branch's Stas Zhukovskiy for a webinar, discussing strategies for mobile marketing in a changing landscape.

App engagement and viewability have been pressing issues for app advertisers who want to reach users without being perceived as annoying. How can app advertisers be sure their app is downloaded by high-quality users who will enjoy the app and engage with it? Playable ads might have the answer!

AppLift recently hosted the “WHAT’S NEXT 2017: Mobile Marketing Trend Seminar” at the Google Campus Seoul in South Korea. WHAT’S NEXT seminar is AppLift’s global brand that we organize for advertisers, publishers, startups, developers and anyone else who is interested in the fast-changing and growing mobile and marketing industries. For our global audiences, we have summarized the key trends and lessons that emerged out of the informative sessions.

The advertising market needs focused specialists, players on either the demand-side or the supply-side. AppLift's CEO and Co-Founder Tim Koschella talks about the AppLift Philosophy and the pledge to our advertisers.

We sat down with Alex Pham, Director of Platform Solutions at AppLift to get an insight into why advertisers should be using dynamic retargeting for app marketing success.

Welcome back to our Industry Exposed series. In this edition, we are joined by Appinstitute's Ian Naylor, who talks about app development, the challenges faced by app developers, and offers his best tips to build a mobile experience that drives user engagement.

Our friends at Newzoo recently released the annual Global Mobile Market Report, providing a detailed breakdown of the global mobile market, which has been growing for many years now at an exciting pace. We took a look at the report and have broken down the most important takeaways for our readers on the AppLift Blog.

Welcome to yet another installment of our series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Today, we throw the spotlight on why gaming advertisers need rewarded video ads for success.

What’s next for mobile attribution? What are some of the recent and upcoming trends that will shape this industry in 2017 and in the years to come? We explore five such trends.