AppLift Blog

Last week we discussed in detail how the RTB auction process works. This week, as part of our on-going series on Programmatic, we take a deep dive into the world of private marketplaces.

Private Marketplaces, or PMPs, are invite-only marketplaces that allow high-caliber publishers to set aside certain ad inventory packages and sell them to a select buyer or group of buyers through a private auction mechanism, transacted through Deal IDs. Deal IDs can be understood as a unique code that is generated to represent the negotiated terms of the deal between the buyer and the seller.

Our new blog post takes you through a deep-dive into the world of private marketplaces!

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By Diksha Sahni in Programmatic — April 28th, 2016

A few weeks ago we went out with the news of our first-ever conference, FirstScreen, which will take place on June 15 in Berlin in collaboration with Online Marketing Rockstars. Today we're thrilled to announce the first speakers as well as the conference agenda. We mixed insightful sessions from mobile experts with inspirational talks from influencers and entrepreneurial luminaries to bring you a conference experience both informative and entertaining. Among others, we will be welcoming the founders of the app phenomenons musical.ly and Dubsmash, as well as specialists from Facebook, TUNE, adjust, Studio 71, Priori Data and many more!

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By AppLift in AppLift News — April 25th, 2016

The 2016 edition of the Pocket Gamer Connects kicked off on Thursday, April 21, bringing together the mobile gaming fraternity to the Indian tech hub of Bangalore. The popular international mobile gaming conference has participation from developers, Indie stars, publishers, and giants such as Google, Reliance Games, Rovio, Microsoft, among many others.

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Even as Real Time Bidding (RTB) continues its exponential growth, there is still curiosity among mobile advertisers to fully understand what programmatic advertising really is. One of the most misunderstood concepts in programmatic is the RTB process, which is often confused to being synonymous with what programmatic stands for.

For the uninitiated, RTB is a type of programmatic buying where the buying and selling of online ad impressions is done in real time for the transacting of one single impression at a time. This happens in milliseconds, on average around 200 milliseconds to be precise, before a page loads.

But, how exactly does a mobile RTB auction work? Read on as we take you through a deep dive into the world of an RTB auction process.

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By Diksha Sahni in Programmatic — April 13th, 2016

Last week we hosted a webinar on the basics of mobile programmatic with our Head of Platform Solutions Alexandre Pham. We were happy to welcome many of you who were new to the topic or wanted a refresher. If you missed the webinar, fear not! Here is the video recording as well as the slides from the presentation deck.

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By AppLift in Programmatic — April 4th, 2016

On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).

We are continuing here with our latest series: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.

This time around, meet Angela, Media Partner Account Manager at AppLift.

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By Jean Marien in Life at AppLift — March 31st, 2016

If you have been hearing the word “programmatic” far too frequently in recent years, you aren’t alone. If you don’t fully understand what it is, then, fear not, you aren’t alone either! Jimmy Kimmel had once famously called programmatic the “gluten” of advertising. And just like gluten became a hot buzzword for the food industry, programmatic, too, has been one of the hottest buzzwords in the last few years for ad tech.

Programmatic advertising isn’t something new. It has been around for a while now, but has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps.

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By Diksha Sahni in Programmatic — March 22nd, 2016