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RTB is an excellent way to test formats because it allows you to evaluate, iterate, and optimise without a large minimum spend per campaign and placement. Its benefits to advertisers, who are becoming increasingly comfortable with programmatic buying in general, will fuel an overdue surge in mobile video spend.
AppLift is hiring new talents! You’ve looked at our website and found “that job” that really fits you? Do you want to know how we recruit our talents and prepare yourself for the interview process? Don’t stop reading this post!Read More
Some of the sharpest minds and most experienced User Acquisition Managers and Facebook Audience Network power-users are here to give their insights to app advertisers on running successful Facebook campaigns.Read More
Mobile fraud is ubiquitous and, to some degree, unavoidable. But advertisers can minimize the risks by becoming more aware of the target KPIs of the app and working closely with the ad networks, publishers and attribution partners.
We have outlined a ten-step approach as a starting point for advertisers to help fight fraud.Read More
We recently hosted a webinar on “Breaking Down Fraud Perceptions” with a stellar lineup of speakers from Kochava, Shutterfly and N3TWORK to discuss the impact of ad fraud on the mobile advertising ecosystem. For those who missed the webinar, here is a recap.Read More
For app marketers, breaking into a new market can be challenging. We’ve come up with a list of key ingredients to run ROI-driven app marketing campaigns in the second largest smartphone market in the world.Read More
Ad fraud is ubiquitous and continues to attract attention and discussions within the industry, with mixed estimates on the depth of financial losses due to ad fraud. All stakeholders within the mobile ad tech ecosystem have a crucial role in combating ad fraud.
Our latest eBook dives in-depth to uncover various prevalent ad fraud types and explain key heuristics for fraud prevention.Read More