AppLift Blog

Artificial Intelligence, or AI, is everywhere these days. From once being a futuristic concept in Hollywood movies, to now touching our lives everyday, the advent has been really swift and revolutionary. What started with digital assistants such as Siri, is now the magic working behind the scenes for almost all of our major apps in this mobile-first market. This AI-powered ‘app revolution’ has the potential to impact how we use mobile and mobile apps, as well as mobile advertising, as we know it.

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By Sachin Jaiswal in Guest Post — January 9th, 2017

Welcome to the third installment in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. In the previous editions of this series, we’ve acquainted our readers with the most important ad tech acronyms, and explained why the concept of LTV is an important one for app marketers.

In this post, we’ll break down the various ad formats to help app marketers decide which works best for their app marketing goals.

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By Diksha Sahni in Mobile Marketing — December 16th, 2016

We are back with yet another edition of our Programmatic Survival Guide, brought to you by AppLift and Pretio Interactive. So far in our four-part series, we have explained the key terms in programmatic and went over how a Demand-Side Platform (DSP) works in a programmatic environment. Today, we present to you how a Supply-Side Platform works.

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By Diksha Sahni in Programmatic — December 12th, 2016

The growth of programmatic media buying has meant that the market is flooded with DSPs. For an advertiser new to the programmatic environment, the wide range of options in the market can be confusing. Almost all major DSPs have a fairly common set of features, but which DSP is best suited to an advertiser’s campaign needs is what needs to be thought of before setting up programmatic campaigns.

Is your DSP really working for you? Does the DSP suit your advertising needs? On the back of our experience of running a strong platform, we give you some tips on factors to consider when choosing a DSP.

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By Diksha Sahni in Programmatic — December 8th, 2016

With fall being in full blown mode and the trees shedding their colorful leaves, we’d like to take you on a walk in the park: the programmatic park that is. While this may not be as pretty a scenery to admire, the sights are still worthwhile when planning and executing your marketing activities with focus on success! We summed up the ten main steps to go through when planning out and executing a mobile programmatic campaign.

So let’s go for a stroll!

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By Anna Schmitt in Programmatic — November 17th, 2016

The IAB Tech Lab released updates to the OpenRTB standard on Wednesday, November 16. The latest release -- version 2.5 -- includes updates that allow for improvements in the current programmatic technology. The update is the latest in the series of development to the OpenRTB protocol, a set of standards that create open industry standards that ensure all parties, buy and sell can transact RTB at scale and build future industry innovation.

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By Diksha Sahni in Programmatic — November 17th, 2016

Welcome to the second installment of our four-part infographic series “Programmatic Survival Guide,” brought to you by AppLift and Pretio Interactive. In the first part, we acquainted our readers with the glossary of the key terms in programmatic. Today, we are introducing the programmatic ecosystem in greater detail. In this infographic, we’ll go over workings of a Demand-Side Platform (DSP) in a programmatic environment.

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By Diksha Sahni in Programmatic — November 7th, 2016

Welcome to the second article in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Over the years, the concept of LTV or Lifetime Value of a user has emerged as an important benchmark for mobile app marketers while assessing the success of an app. Today, we will break down the concept of LTV for our readers and explain why marketers can’t live without these three letters.

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By Diksha Sahni in Mobile Marketing — November 3rd, 2016