AppLift Blog

July is a meaningful month for us in the AppLift APAC office: it’s our birthday month! To celebrate this 3rd anniversary, AppLifters gathered for an offsite in Gapyeong, a well-known location for outdoor activities. Get a glimpse at this amazing team event and learn more about AppLift's life outside of the office !

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By DoHyun Choi in Life at AppLift — August 2nd, 2016

On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).

We are continuing with our series Life at AppLift in order to introduce the people working in our company. The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.

Learn more about Vipinesh Singh, Product Manager at AppLift Bangalore.

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By Jean Marien in Life at AppLift — July 26th, 2016

In a world where first impressions are everything and at a time when consumers are growing ever skeptical of marketing, peer recommendations in the form of app store ratings and reviews stand alone as the single greatest driver of discovery and conversion.

Better ratings and reviews come down to an 8-step process, which we’ll get into in today’s post.

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By Ashley Sefferman in Guest Post, Mobile Marketing — July 25th, 2016

AppLift’s inaugural FirstScreen Conference, the first conference dedicated to mobile performance advertising and ad technology, took place in Berlin on June 15. As the long and grey spring gave way to some June sunshine (well, as sunny as a Northern European summer gets!), we welcomed over 500 guests as well as AppLifters from four corners of the world at Berlin’s Kino International.

Technology, great food and a party like no other — here’s all that went down at AppLift’s inaugural FirstScreen conference. Read on as we revive memories or convince you to attend the 2017 edition ;)

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By AppLift in AppLift News — July 19th, 2016

On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).

We are continuing with our series Life at AppLift in order to introduce the people working in our company. The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.

Discover Rishi Agarwal, Managing Director, DataLift Enterprise.

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By Jean Marien in Life at AppLift — July 1st, 2016

The digital advertising industry, and especially mobile advertising, has evolved at a rapid pace in the last couple of years, and much of that evolution has been towards programmatic. Programmatic advertising, i.e. the automated buy of media placements, has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps. However, despite all the buzz around programmatic, there is still confusion around what the term means and implies. Few know what it stands for, and even fewer know how to use it for media buying.

Our latest eBook demystifies what programmatic is and explains everything that you wanted to know about programmatic, but were too afraid to ask!

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    By AppLift in Programmatic — June 23rd, 2016