Gaming is the most popular category in the App Store. With almost half a million competitors in the app store, you need more than a fun game to find success. So how do you find ways to stand out in such a crowded space? By making sure you are providing your players with an exceptional experience at every...single… step.
Customer lifecycle marketing is a practice used to identify milestones along the path that most customers follow throughout their relationship with a product. It is a great tool to anticipate what customers expect in “make-or-break” moments in order to capitalize on each.
While you might know your game inside and out, sometimes the best way to provide the best player experience is to take a step back and see it from their perspective. Below is the typical player life cycle along with the questions you need to answer to create a self sustaining cycle of engagement and retention.Read More