The digital advertising industry, and especially mobile advertising, has evolved at a rapid pace in the last couple of years, and much of that evolution has been towards programmatic. Programmatic advertising, i.e. the automated buy of media placements, has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps. However, despite all the buzz around programmatic, there is still confusion around what the term means and implies. Few know what it stands for, and even fewer know how to use it for media buying.
Our latest eBook demystifies what programmatic is and explains everything that you wanted to know about programmatic, but were too afraid to ask!