AppLift Blog

You get just one shot at launching your app and you have to make sure you do it right. Providing the right launch pad for your app can result in tens of thousands of app downloads in a space of a few days only, which in turn gives you the big chance to get featured in the Top Free or Paid sections of the App stores. Needless to say, a featured app usually gets the dream run you are looking for at the time of the launch.

Read More

By Akhil Chandra in Guest Post — May 11th, 2016

Last week we discussed in detail how the RTB auction process works. This week, as part of our on-going series on Programmatic, we take a deep dive into the world of private marketplaces.

Private Marketplaces, or PMPs, are invite-only marketplaces that allow high-caliber publishers to set aside certain ad inventory packages and sell them to a select buyer or group of buyers through a private auction mechanism, transacted through Deal IDs. Deal IDs can be understood as a unique code that is generated to represent the negotiated terms of the deal between the buyer and the seller.

Our new blog post takes you through a deep-dive into the world of private marketplaces!

Read More

By Diksha Sahni in Programmatic — April 28th, 2016

A few weeks ago we went out with the news of our first-ever conference, FirstScreen, which will take place on June 15 in Berlin in collaboration with Online Marketing Rockstars. Today we're thrilled to announce the first speakers as well as the conference agenda. We mixed insightful sessions from mobile experts with inspirational talks from influencers and entrepreneurial luminaries to bring you a conference experience both informative and entertaining. Among others, we will be welcoming the founders of the app phenomenons musical.ly and Dubsmash, as well as specialists from Facebook, TUNE, adjust, Studio 71, Priori Data and many more!

Read More

By AppLift in AppLift News — April 25th, 2016

The 2016 edition of the Pocket Gamer Connects kicked off on Thursday, April 21, bringing together the mobile gaming fraternity to the Indian tech hub of Bangalore. The popular international mobile gaming conference has participation from developers, Indie stars, publishers, and giants such as Google, Reliance Games, Rovio, Microsoft, among many others.

Read More