AppLift Blog

The growth of programmatic media buying has meant that the market is flooded with DSPs. For an advertiser new to the programmatic environment, the wide range of options in the market can be confusing. Almost all major DSPs have a fairly common set of features, but which DSP is best suited to an advertiser’s campaign needs is what needs to be thought of before setting up programmatic campaigns.

Is your DSP really working for you? Does the DSP suit your advertising needs? On the back of our experience of running a strong platform, we give you some tips on factors to consider when choosing a DSP.

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By Diksha Sahni in Programmatic — December 8th, 2016

With fall being in full blown mode and the trees shedding their colorful leaves, we’d like to take you on a walk in the park: the programmatic park that is. While this may not be as pretty a scenery to admire, the sights are still worthwhile when planning and executing your marketing activities with focus on success! We summed up the ten main steps to go through when planning out and executing a mobile programmatic campaign.

So let’s go for a stroll!

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By Anna Schmitt in Programmatic — November 17th, 2016

The IAB Tech Lab released updates to the OpenRTB standard on Wednesday, November 16. The latest release -- version 2.5 -- includes updates that allow for improvements in the current programmatic technology. The update is the latest in the series of development to the OpenRTB protocol, a set of standards that create open industry standards that ensure all parties, buy and sell can transact RTB at scale and build future industry innovation.

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By Diksha Sahni in Programmatic — November 17th, 2016

Welcome to the second installment of our four-part infographic series “Programmatic Survival Guide,” brought to you by AppLift and Pretio Interactive. In the first part, we acquainted our readers with the glossary of the key terms in programmatic. Today, we are introducing the programmatic ecosystem in greater detail. In this infographic, we’ll go over workings of a Demand-Side Platform (DSP) in a programmatic environment.

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By Diksha Sahni in Programmatic — November 7th, 2016

Welcome to the second article in our new series “School of Ad Tech”, where we demystify the basics of ad tech for our readers. Over the years, the concept of LTV or Lifetime Value of a user has emerged as an important benchmark for mobile app marketers while assessing the success of an app. Today, we will break down the concept of LTV for our readers and explain why marketers can’t live without these three letters.

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By Diksha Sahni in Mobile Marketing — November 3rd, 2016

Welcome to a new instalment of our series Life at AppLift, which aims at getting you to know the people working in our company. Through this series, we want to cast a light onto what makes our company so vibrant, and also show how each and every individual within our organization, through their work, can positively impact our industry.

Today, learn more about Alex Pham, Head of Platform Solutions at AppLift Berlin.

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By Jean Marien in Life at AppLift — October 24th, 2016

It’s ‘back-to-school’ season for students in most parts of the world, so we thought we’ll take our readers back to school too! Welcome to AppLift’s new series: School of Ad Tech, where we will demystify the basics of ad tech for our readers. So, if you are new to ad tech, or want to brush up some concepts again, this series is for you! We’ll be posting a new part of the series every alternate week, so make sure to check back for all the parts in the series to ensure you don’t miss out!

In this first part, “What the Acronym”, we decrypt some of the most-used acronyms in ad tech.

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By Diksha Sahni in Mobile Marketing — October 20th, 2016

Our global footprints translate into unique work-abroad opportunities for our employees and we support relocation at any step of your career. So whether it is the German culture you’d like to experience, or the vibe of the Silicon Valley in San Francisco, there are dozen of different opportunities waiting for you to explore, over our 9 locations. Join us at

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By Jean Marien in Life at AppLift — October 5th, 2016