AppLift Blog

Barcelona is known as the Spanish city that has sea, mountains, panoramic views, great seafood and amazing Gaudi architecture all in one place. However, it is a city that offers so much more than that. For our industry, it is home to the Mobile World Congress (MWC), Europe’s largest mobile conference. For many mobile professionals, the yearly trip to Barcelona has something of a pilgrimage and during that time, the whole city transforms to cater to thousands of handset developers, telecom providers and mobile enthusiasts.

This year, MWC will take place from February 22-25 and aims to attract over 100K global visitors. If this is your first time at MWC, fear not! We have picked the minds of our MWC Veterans at AppLift for tips about the show so you don’t end up completely exhausted after this four-day marathon.

If you’re seasoned MWC-goer, we’ve got you covered as well! We’ve selected the best places to eat, drink, or simply visit if you have a bit of time on your hands.

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By Johana Leeflang in Mobile Marketing — February 5th, 2016

On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).

We are continuing here with our latest series: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.

This time around, meet Jenia, Head of Media Trading at AppLift.

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By Jean Marien in Life at AppLift — February 3rd, 2016

A recent study by Localytics found that app users are increasingly demanding personalization. They don’t want the same, generic experience as the next person. App users are demanding more personalized content and messages, tailored to their specific behavior, location and intentions. What they want is to feel special. What they want is a relationship.

The truth is you are in a relationship with your players. And yes, it may seem like all they want to do is have fun, not appreciating how hard you work to provide for them. But if you can prove that you are trustworthy, you’ll earn their retained love and engagement.

How do you build trust with your players? A good place to start is through honesty, respect, empathy and communication. Just be careful: Once lost, it can be difficult to earn back.

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By Taylor Odgers in Guest Post, Mobile Marketing Trends — January 26th, 2016

As mobile marketing and programmatic advertising have grown into effective marketing strategies over the past few years, there are many opportunities for savvy mobile marketers around the corner.

Advertisers will spend nearly $15 billion on programmatic buying in 2015, according to Advertising Age and eMarketer. That’s almost a $5 billion leap from the year before, which accounted for $9.9 billion of overall digital advertising spending.

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By Jonah-Kai Hancock in Programmatic — January 21st, 2016

As RTB continues its exponential growth and surpasses $20 billion in the US next year, humans simply aren’t needed to power deals and manage negotiations the way they once were and advertising professionals are feeling the pinch. Yet while some see this shift as the death knell for the human element in advertising, it can be argued that what we’re seeing now is the creativity renaissance of the ad industry.

Advertising professionals needn’t feel threatened by ever-increasing automation. Time once spent on repetitive tasks has been freed up to invest in creative work at the very moment our creative needs are exploding. Rather than replacing humans on the job, automation has freed up human labour capacity that can be invested in creative to meet the demand for cross-channel, more granular campaigns.

In performance and brand advertising alike, advertisers have always had an overarching message to share and distribute consistently across channels. As those channels have evolved beyond television and print to include myriad digital channels including social, mobile, video and display, ads have become more granular and targeted to evermore-specific audience segments.

What does this creative renaissance mean for advertising professionals and teams? Let’s explore four factors driving the demand for creative talent across the ad industry: audience segmentation, ad sequencing, real-time marketing and data-driven creative.

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By Tim Koschella in adtech — January 20th, 2016

On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).

Today, we are starting a new series in order to introduce the people working in our company: Life at AppLift! The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.

We’re starting off this series with Aiste, Marketing Manager.

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By Jean Marien in Life at AppLift — January 14th, 2016

Many websites, including mobile websites, rely entirely on ad revenue to stay afloat. These publishers range from big players, like Google and Facebook, to many smaller single-developer passion-project websites. Prior to mobile, these sites had an easier time generating views and clicks of their advertisements. They had more screen real estate to play with and there were established best-practices for ad placement. Now mobile traffic has eclipsed desktop/laptop traffic and webmasters are struggling to keep their revenue streams flourishing. This article will outline how utilizing programmatic advertising can help mobile apps and mobile websites regain and expand their profitability.

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By Paul Francis in Programmatic — January 12th, 2016

After a long and arduous journey, AppLift finally opened its doors to a brand new office in the heart of India’s silicon valley - Bangalore. A vibrant city with some of the best tech talent in the world, the bustling city of Bangalore was a natural choice for AppLift to set up shop and further grow its India business. A week of festivities ensued with the opening of the new office - ranging from a learnup to an office warming party and finally, AppLift’s premier Datathon in India.

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By Aparna Sosale in AppLift News — December 28th, 2015

We are at a point in history where mobile is intertwined with our everyday activities. Whether you are using your mobile to send a quick Whatsapp message to your friend or to check the live train/bus times, most people do not go anywhere without their phones.

Growth in mobile commerce is unstoppable. In fact, according to a Criterio report in Q2, U.S. mCommerce passed 30 % share. Users are spending more and more time on their mobiles with mobile usage accounting for 62 % of digital time spent and app activity holding 54 %. So how will this play through to 2016? What can we expect to develop in regards to mobile engagement?

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By Itay Levy in Mobile Marketing Trends — December 22nd, 2015