AppLift Blog

AppLift’s inaugural FirstScreen Conference, the first conference dedicated to mobile performance advertising and ad technology, took place in Berlin on June 15. As the long and grey spring gave way to some June sunshine (well, as sunny as a Northern European summer gets!), we welcomed over 500 guests as well as AppLifters from four corners of the world at Berlin’s Kino International.

Technology, great food and a party like no other — here’s all that went down at AppLift’s inaugural FirstScreen conference. Read on as we revive memories or convince you to attend the 2017 edition ;)

Read More

By AppLift in AppLift News — July 19th, 2016

On the AppLift blog, we’re hard at work sharing the latest and freshest tips, trends, and analyses in the mobile advertising industry. Since we started this blog three years ago, we’ve made it our mission to inform, educate, and improve the standards of our industry while avoiding self-promotion as much as possible (well, we do have to talk about ourselves sometimes, this is a corporate blog after all ;).

We are continuing with our series Life at AppLift in order to introduce the people working in our company. The goal is to give a glimpse into who makes our company so vibrant, but also to look at how each individual person within our organization, through their work, can positively impact our industry.

Discover Rishi Agarwal, Managing Director, DataLift Enterprise.

Read More

By Jean Marien in Life at AppLift — July 1st, 2016

The digital advertising industry, and especially mobile advertising, has evolved at a rapid pace in the last couple of years, and much of that evolution has been towards programmatic. Programmatic advertising, i.e. the automated buy of media placements, has gone mainstream in the last few years, replacing traditional ad-space sells for mobile websites and mobile apps. However, despite all the buzz around programmatic, there is still confusion around what the term means and implies. Few know what it stands for, and even fewer know how to use it for media buying.

Our latest eBook demystifies what programmatic is and explains everything that you wanted to know about programmatic, but were too afraid to ask!

    Read More

    By AppLift in Programmatic — June 23rd, 2016

    FirstScreen is just one week away and we thought we owe it to our readers as well as to all attendees to say a short word about the city where the conference will take place, and where AppLift was born. From being at the center of much of Europe’s history and turmoil throughout the 20th century, over the last 20 years Berlin has become a vibrant hub for artistic creativity and, most recently, startup innovation.

    Although plenty of food and excitement will be provided at the aftershow party at House of Weekend, we’ve interviewed three AppLift Berliners, both native and newcomers, to explain why they love this city so much and give a few tips as to where to go eat and party if you’re staying for a couple days more.

    Read More

    By AppLift in AppLift News — June 7th, 2016

    Yesterday we hosted a webinar on the future of programmatic with our Managing Director and CRO Maor Sadra. We were happy to welcome many of you who wanted to take a look into the future of programmatic. If you missed the webinar, fear not! Here is the video recording. If you have questions, do not hesitate to ask us through the comment section at the bottom of the page.

    AppLift Webinar - The Future Of Programmatic from AppLift on Vimeo.

    ... Read More

    By AppLift in Programmatic — June 3rd, 2016