AppLift Blog

As an app developer or marketer, do you know how important it is to have strong app launch strategy?

With more than 1500 apps launched every day both on the Apple App Store and Google Play Store, needless to say that succeeding in the app world is incredibly challenging.

It is not only about crafting a great app: every element surrounding your core product should be maximized in order to increase your chances of success.

Marketing your app is crucial. It does not only start when your app is in the store. There are many actions that can be undertaken before your app is even finished. You need to get your app ready to compete with 1,5 million other apps.

Your app marketing strategies should therefore start early: 6-8 months before the launch is recommended.

Here are 4 great recommendations that will help you create a strong pre-launch strategy.  (more…)

Welcome back to our Mobile Industry Exposed Interview series!  Data privacy and data security are becoming a high priority for the mobile marketing ecosystem. To get a better understanding of how it is changing the industry and what challenges lie ahead for advertisers, we spoke with Saira Nayak, Chief Privacy Officer (CPO) at TUNE. Among other things, we discussed the difference between US and European privacy laws and the need for companies to gain the trust of end users through education and simplified disclosures.

Saira is Chief Privacy Officer at TUNE, leading the company’s external outreach on privacy and data protection matters, and ensuring TUNE’s compliance with global privacy requirements.

Saira, a San Francisco native, has over 15 years of legal experience in antitrust, intellectual property, privacy and data security matters. Before TUNE, she was Director of Policy at TRUSTe, where she defined the company’s external policy platform, and advised on TRUSTe’s privacy management solutions. Prior to TRUSTe, Saira worked in-house at the Microsoft Corporation, where she counseled product groups on compliance with Microsoft’s antitrust consent decree with the US government, as well as privacy and data security issues.

Saira formerly served as Antitrust Counsel for the National Association of Attorneys General (“NAAG”) and worked with state Attorneys General and their staff on a number of antitrust and consumer protection investigations. She also practiced at Dickstein Shapiro (Washington, DC), where she counseled clients such as HBO, Pfizer, and the Recording Industry Association of America. (more…)

I’m sure you’ve heard the rumors about push notifications: that they’re spammy, un-engaging, and a nuisance to app users.

The rumors are true – that is, if you’re bombarding your users with irrelevant, constant and broadcast-to-all messages.

But like all good marketing, push notifications only work when they’re valuable to the end user. When a user has opted-in to receive push messages from your app, it means they are saying “yes” to receiving real-time alerts on offers, content and information relevant to their interests and needs.

We’ve found that 52% of people enable push on their smartphones, and that push has the ability to drive 88% more app launches and 3x higher retention. But broadcast push messages only have a 15% conversion rate, whereas segmented messages have a whopping 54% conversion rate.

The key to providing value through push is to create and run targeted campaigns based on user behavior, attributes and preferences.

In this post, we walk you through the five steps you can take to delight your users with personalized and powerful push messages. (more…)

What is your first day retention rate? I’m continually surprised by how few people I speak to know this number for their own apps.

Last year, Tapstream dug into a large set of its data (ignoring apps above one million daily active users) and looked at app retention rates for a sample month in 2013 then again the same month in 2014. Average first day retention in 2013 was 25% then it fell to only 15% in May 2014. Not only is it difficult to acquire users, but it’s also becoming much more difficult to keep them.

On the web, it’s routine to send ad clicks to custom landing pages with content geared towards the referring advertisement; in fact, it’s the defacto standard. We know it increases conversions and has a higher degree of success than sending clicks to our homepage. If this is the optimal strategy on the web, why aren’t we doing the same thing with our CPI campaigns on mobile?  

Learn more about why you should be incorporating this unique mobile advertising optimization technique.  (more…)

As the second largest economy in the world (and one of the fastest growing), China offers a huge opportunity for many app developers. But it’s easy to miss certain quirks of the Chinese app ecosystem. In this post, I’ll dig into the essential—but often ignored—facts that every developer should know before tackling the Chinese mobile app market.

Mobile Dominates The Chinese Internet.

Like many developing countries, China has more and more mobile-only internet users. China’s overall internet penetration will reach 49.3% this year, with mobile internet usage surpassing that of PCs. According to 2014 data from the state-affiliated China Network Information Center, 83.4% of Chinese web users access the internet through mobile devices, while 80.9% do so via PC. 

China’s sophisticated mobile payment market has helped drive internet traffic to mobile devices. According to Umeng, the number of active smartphones in China reached 990 million in the fourth quarter of 2014. Most of that growth has come from first time smartphone buyers. The price of smartphones has dropped dramatically, making them accessible to a larger chunk of China’s population. Right now, the spread of smartphones is driven by people in less developed inland cities, where cheaper Android devices are especially popular. That expansion will only continue; in the future, mobile will probably be the major channel to reach Chinese users.  (more…)

Welcome back to our Mobile Industry Exposed interview series! Privacy is a paramount topic for us at AppLift, and, this time around, we spoke with  Christoph Bauer, CEO and founder of ePrivacy GmbH. We talked about the importance of data protection and privacy compliance. In particular, we touched upon the difference between US and European privacy laws, the need to respect consumers’ privacy, as well as the benefits of privacy by design for new products.

Christoph Bauer is the Founder and CEO of ePrivacy GmbH, which conducts certifications on data protection for digital products and companies and offers privacy related consulting. Among other things, ePrivacy runs the well-known ePrivacy seal in Germany and in the EU. Christoph Bauer has over 20 years of experience in the media industry as CFO and COO of larger companies such as AOL and Wunderloop, where he also developed the fields of data protection. He has substantive experience with data privacy seals, such as the ULD, EuroPriSe and ePrivacy seal which comply with the high standards of German and European data privacy regulations. He is an accredited auditor at ULD for the data privacy seal and for ISO 27001 (Information Security Management) and teaches as Professor at the HSBA in Hamburg. (more…)

Welcome back to our Mobile Industry Exposed interview series! This time we had the pleasure of speaking with Brian Suthoff, co-founder and CSO of Localytics, to discuss the benefits of using marketing technologies on mobile as well as the importance of nurturing your user base and pampering your most loyal users. We also touched upon the value of app metrics and analytics for real-time remarketing.

Brian Suthoff is a Localytics Co-Founder and Chief Strategy Officer, overseeing strategic alliance partners and long term platform strategy. Brian has been working in mobile since 2000 in a diverse range of technology companies, including data networking, performance management, and advertising. Before Localytics, Brian held senior roles in Business Development and Product Management at startups and Fortune 1000 companies, such as Third Screen Media (now AOL), Alcatel, Newbridge Networks, and Sprint. Brian has an MBA from The George Washington University School of Business and earned his B.S. in Business Administration from Rockhurst University. (more…)

The Great Firewall of China is a great challenge for both online and mobile market players. Our CEO and Co-Founder, Tim Koschella, recently sat down with ExchangeWire to discuss Asian-specific issues such as the Chinese Firewall, which causes longer bid responses in RTB traffic. He also touched on other topics, such as the fragmentation of inventories, ‘artificial barriers’ and government-imposed limits on traffic.  (more…)

Last year, we published the Global Mobile Games Landscape and highlighted the true potential of emerging mobile markets. We also dedicated a special series to Asia Pacific, ‘The Asian Beat’, to dig deeper and uncover both similarities and differences within the region and help developers and mobile marketers guide their go to-market strategies.

Most recently, Latin America has been drawing more and more attention, positioning itself in the global mobile marketing spotlight. Among recent changes: improved infrastructures, increased smartphone penetration and the rise of cheap mobile data.

In a recent report, eMarketer highlighted the growth of the mobile landscape in Latin America. In 2014, 20% of the population owned a smartphone on the continent. By the end of 2015, this figure should be 25%, and, by 2018, it will be a full third. Latin America is proving to be a strong contender in the mobile global app opportunity, expanding beyond borders and app verticals.

These important developments led us to put together the top 10 tips on why and how to invest in LatAm. To get a more in-depth understanding, we sat down with two experts in the region:(Patricio D’Amato, CMO of Recarga, as well as our very own VP International Hugo Gersanois), to get a better feel of what makes this region different and why is it worth considering and how you can adapt your go to market strategy.  (more…)

AppLift recently announced the acquisition of Bidstalk, an enterprise DSP provider with some amazing technological capabilities, thereby adding another important ingredient to our demand stack. This evolution didn’t come in a day, but was rather the result of our market vision and our understanding of the future of adtech (advertising technology) and martech (marketing technology, solutions enabling you to manage your existing customer base).

Here I would like to give a bit more background on one of the main reasons why it was important for us to invest in a programmatic DSP with RTB capabilities and, having spent years on both the demand as well as the supply side, explain how I see the industry evolving forward. (more…)

Back in 2008, the world changed. Apple introduced its first ever iPhone and a store to house small icons that led to larger applications, called apps, that could be downloaded to your device – the App Store. Since then, an entire and very profitable industry has been built around app design and development. The App Store offers nearly 1.5 million apps in 24 categories, including social networking, gaming, photo & video, health & fitness, travel, to name a few.

The most successful category of apps continues to be gaming. According to a report from The NPD Group, the average time spent playing mobile games in 2014 increased by 57% compared to 2012, with three hours daily playing games on our mobile devices and tablets. This explains why this business has become so successful over the years, and it’s not stopping. A recent study predicts that the total revenue for mobile gaming will hit $30 billion in revenue in 2015 and $40 billion in 2017, up from $25 billion in 2014.  (more…)

Today we are very excited to announce that AppLift has acquired Bidstalk, one of the world’s leading mobile demand side platforms (DSP). Bidstalk is headquartered in Singapore, with an additional R&D center in Bangalore, India. Its technology enables mobile marketers to buy RTB-traded inventory through a self-serve interface offered on a white-label basis and works with over 40 DSPs, including some of the biggest names in the RTB space, delivering over 40 billion impressions a day.

Why did we buy a demand side platform, and why Bidstalk specifically? (more…)

The mobile ecosystem has expanded rapidly over the last 5 years, with smartphones and mobile applications now being accessible in nearly every corner of the earth. The Apple App Store supports 155 countries in 28 languages, whilst Google Play has free applications available almost worldwide and supports 46 different languages.

In combination with global growth, app monetisation channels have matured considerably and emerging markets are now being recognised as much more lucrative than before. (more…)

Welcome back to our Industry Exposed series where we speak with professionals from the mobile marketing landcape to get first hand in-depth knowledge. This time we spoke with Robi Ganguly, co-founder and CEO of Apptentive, about the misconception of focusing on customer acquisition versus retention, the value in ratings and reviews and demand for data-driven mobile marketing. (more…)

Welcome back to our Mobile Industry Exposed interview series! This time we spoke with Christian Owens, founder and CEO of Paddle, about the importance of creating your monetization strategy taking into account your user. He also touched upon ways to fight m-commerce cart abandonment and explained the direct value of measuring in-app metrics such as location, device and OS version.

Christian Owens is the Founder & CEO of Paddle.com. Paddle makes it incredibly simple for developers to sell & manage their apps from a single dashboard, with a range of tools for payments, analytics and more. (more…)

Programmatic media buying has been around for a while, but there are still a lot of people who don’t really know what it is. That’s about to change, because programmatic media buying is going mainstream, and mobile advertisers need to start planning now to avoid being left behind.

What is programmatic media buying?

Programmatic media buying is an offshoot of another buzzword: big data. Big data gave businesses invaluable insights into consumer buying habits. But that information didn’t do any good just sitting around on a bunch of servers, so marketers had to figure out how to analyze it and apply what they found. The computing power to do that has been around for a while now, but there was still one technological roadblock: the process for buying media. The existing process wasn’t sophisticated enough to capitalize on all of that information. Programmatic media buying is changing that by letting marketers automatically buy and run media campaigns with granular segmentation. And the mobile market is beginning to embrace it enthusiastically. (more…)

For many mobile marketers, the golden measurement of an app’s success is downloads – or more specifically, installs. After all, an app with 200k installs must be doing something right.

But is customer acquisition truly the best objective for today’s mobile marketer? Perhaps not.

Analyzing thousands of leading mobile apps, we’ve found two key trends when it comes to installs that might leave you questioning your current marketing strategy. (more…)

Welcome to the eighth installment of our Asian Beat series! After Vietnam and Thailand, Malaysia is the third South-East Asian country to fall under our microscope.

This time again, we teamed up with games research company Newzoo to explore this market. Malaysia is an interesting country, because it is extremely diverse culturally and linguistically. The Malaysian games market, and mobile in particular, is due to grow impressively in the years to come, which makes it a suitable destination to roll out your game in South-East Asia.

Here are our top 4 insights into the Malaysian mobile games market! (more…)

Getting Users Is Hard

There’s now millions of apps in both app stores, watches to pull attention away from the phone screens and terrifying increases in cost of customer acquisition. It is clear that the key to retention is user satisfaction. 

Keeping Users Is Harder

Tapstream put together the data and we’ve seen brutal  drops in day one retention. Day seven and thirty weren’t nearly as dramatic, but day one is where everybody is falling off the cliff. What makes day one such a challenge? Here’s four reasons you might be bleeding out users and three ways to plug the holes.

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Sooner or later, almost every app developer faces the question of expansion into other markets. When this happens, submitting an application into a foreign store is not enough: the app should be localized. It has been proven that localization can significantly increase app downloads, as it makes the app available and understandable for a larger audience. However, localization goes far beyond a simple translation. Here are a few tips on how to facilitate the localization process, complete with a few handy links to make everything work out smoothly.

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Keeping users loyal to your app is an increasingly difficult task for the modern app publisher. With hundreds of new apps vying for the attention of users and the average smartphone owner using only 5 of the 25 apps they’ve downloaded, engaging users beyond the download is vital to an app’s success. While it’s true that the content and features of your app play their part in creating an engaging experience, the best way to fight app abandonment is by implementing a push notification strategy.

Push notifications are an app marketer’s best weapon for fighting low usage and abandonment. A study from Localytics found that users who enabled push messages on average open the app 88% more times than users who disable them, in addition to showing higher retention rates months after installing the app. 

Not only can push notifications bring lapsed users back to an app after a period of inactivity, they can also nurture users towards completing in-app events and conversions. So how can you get the most out of push notifications while increasing app engagement? Here are 4 steps for fighting app abandonment with push: (more…)

I love cooking and therefore I’ve subscribed to a number of recipe websites. Every day I go through email digests on my smartphone to explore interesting recipes I’d like to try. Inevitably I click to view one or two that look appealing and am then taken to the mobile site. There is usually a banner giving me the option to view it in the app. When I initially clicked the link in the email, I hoped it would automatically open in the native app, but alas went straight to the app store. This is the crux of the deep linking issue. It’s annoying to view a recipe on the mobile site when I have the app installed on my phone, allowing for a better interface. Why didn’t the link detect that it was installed and forward me there automatically? No doubt, many who feel exactly the same way. (more…)

With an ever-more competitive mobile marketing landscape and rising costs of user acquisition, app developers would be wise to think outside of the box and consider alternative acquisition channels. Out of all options available, one is extremely powerful: the users you already have.

92% of consumers believe recommendations from friends and family over all forms of advertising. Word of mouth marketing (WOM) is seeding a conversation. It’s about getting people to talk about your product with their friends, family, and social networks. While you can’t always control what people are saying about your app, you can make a reference point to frame the discussion.

How do you encourage your customers to sell your app for you? User generated content, guerilla marketing, and referral programs are a great place to start. (more…)

In 2015, the world finally seems to be witnessing the power of mobile. In emerging economies in particular, people have embraced mobile with open arms as it gives them access to services that weren’t available before. In India, according to a report by the Internet & Mobile Association of India (IAMAI) and IMRB international, the number of mobile internet users is expected to reach 213 million by June this year. More importantly, an impressive 53 million users are estimated to come from the rural areas of India (the remaining 160 million coming from cities).

As mobile takes off on the sub-continent, here are the five major trends to looks out for in the Indian Mobile Market in 2015. (more…)

In app metrics and analytics can provide so many new insights about apps and their users, but all too often developers struggle to convert that data into actionable information that help to improve their apps.

As Ted Nash from TapDaq puts it in his post,

“90% of developers use in app analytics, but only 5% of them know what to do with their data”.

This is shocking.

In this post, I will look at three basic analytics metrics that you can start acting on today to build a better product. (more…)

Welcome back to our Mobile Industry Exposed Interview. This week we sat down with Daniele Pelleri co-founder and CEO of AppsBuilder, to discuss the need for programmatic platforms to improve monetization, innovation for acquisition and the importance of proper planning before app store submission as well as during and after you have launched your app.

Daniele is the Co-Founder and CEO of AppsBuilder, a professional, easy to use app development platform that empowers marketers to build powerful apps at their desk. Keen on computer engineering and the Internet industry from a young age, Daniele has been an entrepreneur for as long as he can remember, and set up his first web marketing agency when he was 22 years old. At the helm of AppsBuilder since 2011, his vision was to develop an app building software that eliminates the need for complex technical knowledge or coding, and reduces go-to-market time. In 4 short year, AppsBuilder has become the resource-light solution for any business or brand looking to deploy a native app. Sign up for a free trial or find out more at www.apps-builder.com  (more…)

It’s no secret that social communities are at the heart of some of the most successful internet businesses in history. In April 2012, just 18 months after its initial launch on the App Store, Instagram was acquired by Facebook for $1 billion in stock and cash.

It was an acquisition that generated a huge amount of conversation amongst tech communities, with many developers and entrepreneurs struggling to understand how a young company with $0 in revenue could justify such an enormous valuation.

Instagram was just the start. In subsequent years, Facebook has gone on to acquire WhatsApp for $19 billion, and Snapchat has grown to a valuation of between $10 billion and $20 billion (depending on which article you read!).

What is most admirable is the confidence which these business owners have in their communities. For example, prior to its acquisition by Facebook, it had been reported that Whatsapp rejected a bid of $10 billion from Google, whilst Snapchat rejected an acquisition offer from Facebook worth $3 billion.

It’s clear that the valuation of these companies is not determined by their revenue. What’s far more important is the scale and engagement levels of the user base with in the product itself. Facebook understand this better than anybody else, and this is proven by the fact that Instagram is now probably worth 10 times what they bought it for.

However, you don’t need to build the next Snapchat in order to generate significant value from a social community. Of course, everybody dreams of creating a billion dollar viral network, but I don’t think enough developers realise the value that a community could add to their existing product(s). (more…)

Welcome to our Mobile Industry Exposed interview series! This time we spoke with Ariel Michaeli, co-founder and CEO of appFigures, about entering the Asian markets, taking into account more than mere app localization, the future of app stores as well as the new trends shaping the mobile marketing industry!

Ariel has been building platforms and turning them into companies since graduating high school in 2002. appFigures is the 9th start-up founded with his brother, and he’s been CEO for all companies. 

Before founding appFigures with his brother, Oz, Ariel and Oz ran an interactive agency responsible for the creation of web-based video games for leading brands.  In late 2008, they found app development was a huge potential for new business growth.  Because the industry lacked business tools at that time, Ariel and Oz built what they needed – an app store intelligence platform.  In 2009, appFigures was launched and later that year, Ariel moved all of his focus to appFigures.

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Machine learning is probably one of the most hyped words of the last few years, and rather justifiably so. The field is currently the subject of widespread theoretical research, practical industrial implementations as well as a few distant fears (most of them being about robots killing all humans).

Machine learning is typically defined as “a type of artificial intelligence (AI) that provides computers with the ability to do certain tasks, such as recognition, diagnosis, planning, robot control, prediction, etc., without being explicitly programed. It focuses on the development of algorithms that can teach themselves to grow and change when exposed to new data.”

How is machine learning used in our industry? We sat down with two data scientists from AppLift, Dr. Florian Hoppe and Bruno Wozniak, to understand how machine learning algorithms are currently helping mobile advertisers drive campaigns more efficiently and cost-effectively. We selected three use cases: Real-Time Bidding (RTB), lookalike targeting and user data enhancement. (more…)

We already wrote about the main three mobile marketing trends from Mobile World Congress 2015. During a very hectic show, Laura Bolos from the Application Developers Alliance took the time to sit down and interview our CEO Tim Koschella. Tim talked about AppLift’s history, the reasons behind the extremely rapid growth as well as the very dynamic company culture of our company.

Among Tim’s advice to startup founders:

As a founder you shouldn’t be giving away the driver’s seat of your company. Be in the driver seat, but also actively claim it.

Below is the video recording of the interview. Thanks to the ADA for the opportunity!  (more…)

Digital travel sales is a $450 billion market worldwide (2014 figures by eMarketer). By 2017, 30% of travel sales in the United States will be generated through a mobile device (Statista). By 2018, mobile travel researchers will account for 71.3% of digital travel researchers in the US (eMarketer). Today already, 47% of travelers start planning a trip on a smartphone. Travel apps are, increasingly, where the purchase intent starts.

To explore the huge travel opportunity on mobile, we teamed up with app store analytics company Priori Data and brought you an overview of the travel app category. (more…)

Today we are extremely pleased to announce our expansion across the APAC region with three new offices in Beijing, China, Tokyo, Japan, as well as Delhi, India. Roughly two years after the opening of our first Asian office in Seoul, we can safely say that we have managed to convert the mobile opportunity lying in the region. Proof of the relevance of our decision to invest in Asia, AppLift’s revenue in the region have tripled over the past twelve months. (more…)

The IAC-developed Tinder app set the world of online dating on fire – resulting in an astonishing 50 million matches in 2014. Almost overnight, Tinder became one of the most engaging apps in the marketwith the average user logging in 11 times and spending up to 90 minutes in the app each day. For a little bit of perspective, two of the app categories leading the way in engagement and retention – weather and news – see only 5% of Tinder’s weekly opens.

App publishers everywhere had a lot to learn from Tinder’s success, but now it seems like there may be a few other lessons to be learned.

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It’s never been easier to build and launch a mobile application, but it’s never been harder to make that application a success.  With well over 1 million applications in both the iOS App Store and Google Play Store, discoverability has become a major challenge for developers. Ultimately, you now have to work harder than ever to make a living in the mobile ecosystem.

Sure, there are many challenges associated with app discoverability, and these are openly discussed across blogs, forums and events around the world. However, one issue which I don’t believe gets enough attention is how developers can manage the rapidly evolving expectations of consumers. 

In this blog post, I am going to look at what users currently expect from mobile applications, the impact of pricing models on user reviews, and how developers can better manage their user feedback. (more…)

Welcome to the 6th instalment of the Asian Beat Series! After a stroll through Vietnam, we are now diving into a second South-East Asian country, Thailand. This time we benefit from the insights of games research company Newzoo. (Check out the other products of our fruitful collaboration: the Global Mobile Games Landscape as well as Mobile Games Marketing in Asia’s Big 3).

Although not the largest market in the region, Thailand should not be left out when considering the distribution of your mobile games in South-East Asia. Thailand is, after all, the largest market for games in South-East Asia with a 21% share and should hold the leader position until 2017.

Newzoo CEO Peter Warman confirms:

Thailand’s thriving games industry is a major force in the global market. Securing its place in the global top 20 countries, game revenues in Thailand will exceed $490 million in 2017. About 60% of these revenues will come from mobile, by far the fastest growing segment. With the still fast-rising (mobile) internet connectivity in the region, there is huge potential for continued growth, pointing to enormous opportunities for mobile developers.”

Here are our top five insights into the Thai mobile games market! (more…)

It’s a common misconception that publishing your app on the app store will give you all the visibility  you need to drive downloads and virality. Although you can do a lot with app store optimization (ASO) – from selecting great keywords, to producing app screenshots and previews that grab user attention – your user acquisition strategy should also incorporate paid and viral tactics.

We’re familiar with how paid acquisition works, but viral success on the other hand is a bit more elusive, mainly because there is no “one size fits all” formula. While some tactics for “going viral” may work for one app and not another, there are certain steps everyone can take to include virality into their acquisition strategy. (more…)

Have you ever wondered what it would be like to work in a thriving, creative and fast-paced start-up environment? Here at AppLift we are currently looking for candidates to fill over 30 positions across various departments and with different skill sets and levels.

Whether you are a recent university graduate with a business background, a top programer who possesses exceptional coding skills or have over 5 years experience in the mobile adtech industry and are looking for your next challenge, AppLift is the company for you.

Here are the top 10 reasons why we think YOU would like to work with US! (more…)

Welcome back to the 11th episode of our Mobile Industry Exposed interview series! This time, we interviewed Ted Nash, co-founder and CEO of Tapdaq, about the importance of app store optimization, discoverability and the trends in mobile marketing for 2015 and beyond.

Ted is a serial entrepreneur who has been creating online companies from the age of 12. Having raised his first round of funding from a group of angel investors in the UK, he became the first teenager in the world to achieve 1,000,000 App Store downloads.Ted has built many businesses, his latest being Tapdaq, a direct mobile advertising marketplace.Ted was recognized in the prestigious Forbes magazine, as one of the 30 Under 30’s for his work on Tapdaq and, in March 2015, became ‘Global Mobile Innovator Of The Year’ at the Mobile World Congress.

Read our interview with Ted to learn more about discoverability in the app stores, the future of apps and the mobile trends that will be shaping the industry in 2015. (more…)

Revenues from mobile app installs ads are booming and the global app opportunity is getting much harder to ignore. Until recently, a large portion of the app marketing business was driven by the players at the forefront of marketing and advertising technologies, namely the larger game publishers. This phenomenon was mainly due to the category’s attractiveness to consumers and the high revenue potential of free-to-play micropayment-based business models.

However, today we’re seeing an increasing market opportunity for apps outside of the gaming vertical. Transaction-based business models such as eCommerce and classifieds are skyrocketing on mobile and sometimes even leapfrogging desktop in certain mobile-first economies. (more…)

Last week saw one of the largest and most awaited mobile events take Barcelona by storm. Traditionally, MWC has mostly been about power display from the larger players (leading some to ask, is it too big?) as well as hardware product launches. However, today the show is no longer solely about hardware and, as testified by the success of the App Planet pavilion, service and technology providers are playing an increasingly important part on the event.

Here are our three mobile marketing takeaways from MWC 2015. (more…)

Competitive analysis is vital to any business – from “mom and pop” corner stores to mega conglomerates. The act of benchmarking and gathering data about competitors can help you adjust to the changes in your surroundings, position yourself to bank in on opportunities and prepare for eventual market threats. The app ecosystem is no different, and being a growing market it is particularly important to keep a close eye on competitors.

What exactly can you learn from conducting a thorough competitive analysis? Let’s go through a few topics that are key to your app success and see what type of insights you can gather.

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Since the apparition of mobile applications, two app stores clearly shape the mobile app ecosystem. Of course, other stores are trying to grab a small bite of this delicious and promising market. However, the giant Apple iOS App Store and its sparring partner, the Google Play Store, are already far ahead and will certainly remain the leaders in the coming years.

Today, we count over 1.4 million apps in both of these two stores. And it won’t stop there. The number of apps will continue to grow, as the public demand will keep on increasing. Needless to point out that being an app developer is quite challenging facing the fierce competition. Getting an app found on the store is extremely tricky, especially if there is only a small budget behind it.

So what can be done to get more downloads? The answer is: a lot of things. From app advertising to social media promotion through public relations, app marketing includes multiple effective ways that can all be combined together into a powerful marketing mix. (more…)

Regardless of experience, we all make mistakes. When it comes to marketing your application, mistakes often lead to over expenditure and disappointing results.  In this post we have identified the 9 biggest mistakes that developers often make when promoting their applications, and have put together some actionable takeaways on how you can avoid them.

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There’s no denying the importance of app ratings and reviews – they are the social proof that determines your app’s success. Visitors to the app stores flock to highly rated apps and read reviews to see if an app is worth downloading.

But what is the real effect of ratings and review? Are they only there to affect the downloader’s decision? In fact, ratings and reviews are taken highly into consideration when a new user is browsing the stores for that new helpful app or addictive game. However, app ratings and reviews also affect your ASO and search rankings. 

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Mobile gaming TV ads were all the rage at this year’s SuperBowl, with Supercell spending a few million dollars on no less than Liam Neeson for their Super Bowl prime time TV ad. On top of casting and production costs, the Finnish game studio also paid out a whopping $9 million for the 60 second media spot. Close contender, Machine Zone used the services of Kate Upton and “only” spent $4,500,000 on one 30-second TV advertising spot.

Beyond these high-profile examples, more and more mobile app and game publishers are testing TV as a medium to market their apps; This includes the likes of King, War Gaming, InnoGames, Big Fish, Good Game Studios as well as a few other well regarded studios.

Why are mobile app developers suddenly advertising on a medium we ‘digital’ people thought was going towards extinction? How does a mobile app developer track the success of their TV campaign? What is the “entry” ticket to TV, and why should a mobile developer work with an expert to run TV? These are the questions we’ve sought to answer over the last year. (more…)

What is the right price for a performance mobile user acquisition campaign?

Although fundamental for mobile advertisers, this simple question has no straightforward answer. There are indeed a lot of factors likely to influence or even determine the success of a mobile user acquisition campaign, especially if it’s run on a performance basis.

Strong of our experience of running performance campaigns for over 500 mobile advertisers, here is what actually matters when it comes to getting the right price…and the price right. (more…)

Today we are very excited to announce that AppLift is acquiring mobile user acquisition platform appiris.

With this acquisition, we are happy to take on our next challenge, by effectively expanding our focus from games to all app verticals. We will fully integrate the team, the clients as well as the technology of appiris and build a leading unified platform for mobile performance marketing.

The new entity, 130 employees strong, will be operating under a refreshed AppLift brand to serve over 500 advertisers from all verticals, as well as over 5,000 media partners.

Why this move now? The mobile opportunity is huge for all app categories.

The gaming vertical continues to be the key pillar for mobile app revenues: according to a study we conducted together with Newzoo, mobile games revenues should reach more than $40 billion by 2017. However, today the share from apps outside gaming has taken off and is now fueling the overall growth to new record levels. Digi-Capital predicts that the share of apps outside of gaming should grow from 26 percent to 51 percent of all app revenue by 2017. 

We are now in the pole position to help all mobile app advertisers benefit from this amazing growth opportunity. While keeping on furthering our expertise on mobile games marketing, we will also take on and develop the knowledge of appiris for all other verticals. We will integrate the technology of appiris into our adstack to offer one unified, lifetime value-powered user acquisition platform for all advertisers and all our customers will now have access to our full technology offering, including our recently-launched media buying platform DataLift.

Let’s make some mobile magic happen!

Best,

Kaya, Stefan, Tim and the rest of the AppLift Team.

Click here for the full press release. If you have a question or would like to know more, please let us know in the comments!

The number of games in the app stores is staggering. There are over 1.2M apps in Apple’s App Store, almost 1.5M in Google’s Play Store and 293K in Amazon’s app store. More apps are created every day. Although the Big Three tech giants like to boast about those numbers, for app developers they mean extreme competition and only a tiny chance to make a profit from their games. According to Developereconomics.com, 62% of developers earn less than $500 a month on their apps. The extreme competition in the mobile gaming market jeopardizes developers’ ability to make a living through game development.

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However popular and hyped mobile advertising has become, the truth is that, as a platform  and a practice, it is still in its infancy. Advertisers are always looking for innovative ways to communicate in engaging ways while publishers are in desperate need for better tools to integrate ads in ways that optimize monetization without hurting the user experience.

The good news is, mobile technologies are constantly innovating, inventing and adding new features in order to improve the ad experience. To leverage these new technologies, “ad innovation labs”, teams dedicated to inventing and creating ever-more engaging and performing ad formats, are playing an increasingly bigger role.

Drawing from our own experience at AppLift, here’s how ad innovation is changing our industry and benefiting all its stakeholders. (more…)

Last week AppLift attended and exhibited at PG Connects London, the third instalment of the event organised by Steel Media. As usual it was an opportunity to give out our beloved swag and do proper networking, but also catch up on the latest trend in mobile and mobile games marketing.

To catch up or get a refresh of the conference, here’s our non-exhaustive digest of the main insights for mobile marketers.

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“Adtech Full Stack” or “Full Ad Stack” is a term used increasingly frequently in the ad tech space. During the past year, hardly a day went by without any announcement of a large advertising conglomerate acquiring a company to complete their “Full Ad Stack”. This sudden interest and trendiness for the term leads me to ask: What are these stacks and why is the market so hung up on the need to build or buy one?

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Happy New Year to all! As we enter 2015 we would like to reflect back on 2014. Over the past 12 months, there have been developments and milestones that have really made an impact on the industry. Here’s a monthly round up of the news, reports and stats from 2014 that will also likely impact mobile marketing in 2015. (more…)

To start off 2015 on the right foot, welcome to the 10th episode of our Industry Exposed series! For this first blog post of the year, we interviewed Patrick Kane, Founder and CEO of app store analytics company Priori Data. Read on as we dig into app store revenue and download distribution, the current state of category trends, and much more! (more…)

Over the past 12 months we have been working hard to make sure that our readers are kept up to date with the latest trends and developments in the industry and across different markets. We have talked about mobile marketing, app store optimization, user acquisition & retention, how to make it in the Asian markets as well as many other topics. We obviously always tried our best to give you as professional and extensive insights as possible, but some specific posts were slightly more successful than others, and we would like to put them, once again, in the spotlight. (more…)

With over 6 billion monthly video views, YouTube seems to have met our need for continuous visual content. While YouTube is often referred to as merely a media channel used for video consumption, in reality its dynamic nature offers the viewer so much more. Beyond entertainment and information, this platform allows for viewers to engage through subscriptions, likes and comments.

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The App Promotion Summit Berlin is one of the most interesting mobile marketing conferences out there: short but insightful and hands-on talks, uncompromising panels, a (rather) small amount of self promotion, and plenty of networking opportunities. Its fourth installment (and second in Berlin), which took place last week, was no exception to the rule.

For those who didn’t get to attend (or need a brush up after a hard night of Berlin partying), here is a concise wrap-up of the five most important analyses, concepts and tips touched on during the conference. (more…)

Welcome to the ninth episode of our Mobile Industry Exposed interview series! This time, we interviewed Hugo Gersanois, co-founder of appiris, a fellow HitFox company, about mobile retargeting, customer lifetime value (LTV), mobile trends and more.

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Asia makes up 48 percent of the total global games market. In order to succeed in your mobile games marketing in Asia, it is crucial to know the numbers and figures and understand the key specific characteristics in each of your target countries.

Our brand new eBook, An Overview of Mobile Games Marketing in Asia’s Big 3: The Chinese, Japanese and South Korean Mobile Landscape, produced in collaboration with games market research experts Newzoo, is your guide to the statistics and qualities that make up the three biggest mobile games markets in Asia. (more…)

If you are marketing an app, it pays to take a step back once in a while and reflect upon the acquisition tactics you may have missed to drive more app installs. You are probably already doing all the right things: optimizing your app store page, building a community, tracking your advertising campaigns, being active in social media and so on. What you might have missed, however, are some of the more underrated and ignored tactics to generate users for your app. So here it is: a list of 10 underrated ways to get more app installs. Enjoy! (more…)

What a difference a year makes in mobile.

2014 has seen the birth of true native advertising within mobile apps from all verticals, emerging markets such as Latin America starting to build momentum and Asia’s mobile gaming market growing exponentially, with Japan in the lead and China hot on the heels of the US to become the second largest mobile games market.

What will 2015 bring in terms of mobile games marketing trends?

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Welcome to the eighth episode of our mobile Industry Exposed interview series! This time, we spoke to Ran Avrahamy, who heads up marketing at AppsFlyer, about the latest mobile trends, such as native advertising. (more…)

App Screenshots Are Key to App Store Optimization

Conversion Rate Optimization for the iOS App Store is a hard nut to crack. App screenshots, being the only strong visual assets at your disposal to showcase your game or app, are one of the best levers to further optimize your App Store presence. (more…)

“Rich media? Yes! We’re super excited about this and 80 percent of our campaigns are now run on rich media”.

If you’ve been around the mobile industry for over two years, you may laugh at the above example as just about any company you spoke with at the Mobile World Congress was pitching rich media campaigns, filling their website with shiny examples of amazing HTML5 dynamic creative…

In reality, rich media was an extremely small part of the actual activity as getting this format to work has always been a nightmare. (more…)

Last August we partnered with games market research firm Newzoo to investigate the growth of the global mobile games market as well as the appeal of various global regions for mobile games publishers. We published the findings in a comprehensive infographic, The Global Mobile Games Landscape RELOADED, showing the total growth of smartphone and tablet revenue, a world map of monetization potential, as well as a summary appeal matrix.

According to new figures published by Newzoo last week, it now turns out that the global mobile games revenue should grow even faster than originally expected: the latter will reach $35 billion in 2014, $30.8bn in 2015 and $40.9bn in 2017. These updated figures come in the wake of solid growth figures in both mature and developed markets, as well as across smartphones and tablets.

This strong growth is both organic, benefiting the whole games market, and “cannibalistic”, coming at the expense of other segments, especially online PC games and MMOs. Mobile is now on the way of becoming the major game segment in 2015.

You can access the high-res infographic here.

Welcome to the seventh episode of our Mobile Industry Exposed interview series! This time, we posed questions about mobile user acquisition and app marketing trends to Mack Flavelle, VP Business Development at Tapstream. (more…)

It is now time for the sixth instalment of our Mobile Industry Exposed interview series, which has featured key mobile industry players such as Serkan Toto of Kantan Games and PubNative’s Ionut Ciobotaru talk about everything from Japan’s mobile app market to native advertising.

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Whether a game is free (with ad-based monetization), free-to-play (while offering in-app purchases) or paid is a matter of publisher or developer choice and should be based on your business model. Will you go down the F2P route of creating an amazingly addictive game that’s free to download but relies on in-app purchases to make a player more competitive and enhance the user experience? (more…)

Asia Pacific is the world’s largest market for mobile games, presenting a big, though challenging, opportunity for games publishers worldwide. The specifics of the Asian mobile games market conditions and the trends in each of its countries and regions, South Korea, Japan, China and South East Asia, represent so much variation that it’s important for publishers to get to know each one before attempting to enter the Asian market. (more…)

Whether that’s an independent app development shop, a major brand or a zoo, running a business is hard work. Here are five reasons why app marketing can often be reminiscent of managing a wildlife park – complete with illustrative GIFs. (more…)

Last Wednesday we aired a webinar on the best practices of leveraging TV and YouTube as effective user acquisition channels for your mobile games. For those who attended, we sincerely hope you enjoyed it! For those who missed it or if you would like to watch it again, no worries: you will find both the presentation deck and the video recording below.

Don’t hesitate to get in touch with us if you have additional questions or simply would like to know more about our TV and YouTube offerings. (more…)

Welcome to a new episode of our Mobile Industry Exposed interview series! Today, for the fifth instalment, we caught up with Ionut Ciobotaru, Managing Director and Co-Founder of mobile native publisher platform PubNative. Ionut is no stranger to us at AppLift since, before launching PubNative, he was heading up AppLift’s product team. (more…)

Television commercials, billboards, and magazine ads are the “must haves” when advertising traditional products. They have been around for years and will continue to be a staple in most companies’ advertising budgets. This fact, however, does not seem to apply for mobile game developers. Mobile games are anything but traditional and mobile game developers looking to acquire users have, until now, mostly stuck to advertising on mobile devices. Even though digital advertising is estimated to reach $47.8 billion in 2014, TV advertising will also keep on increasing up to $68.54 billion, with no sign of slowing down anytime soon.Times are changing: both traditional and mobile companies are starting to embrace the second screen.

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Welcome to the fifth instalment of our Asian Beat series! Having dived into South Korea (twice), made it big in Japan and scrutinized the behemoth Chinese market, we now move on to a smaller but extremely promising country: Vietnam. For this specific post we benefit from the insights of Anh Hoang Duc, analyst at Dynamo Partners and native of Hanoi.

A couple of months ago Flappy Bird, an app developed by Dong Nguyen, a Vietnamese developer, roared out of the gates like no app before, leaving behind a mobile games industry flabbergasted by its sudden success. Flappy Bird put the Vietnamese mobile games market in the spotlight in the global developer community, and yet many of the country’s facts and figures are still not widely covered. This post aims at shedding some light on the Vietnamese mobile games market, which has many of the characteristics needed for mobile success: a young population who have grown up with smartphones and tablets as their primary internet touchpoint, widely spread internet penetration, and the booming number of smartphones.

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As the saying goes: “A picture is worth a thousand words”. How about a motion picture then? There is no doubt about the fact that video ads are currently one of the most compelling way to advertise your mobile game (or app for that matter). Video is a strong medium because it enables you to convey a lot of emotions in short period of time. The truth is, however, that when talking of video ads for mobile user acquisition today most people think of in-app video clips. (more…)

It is now time for the fourth instalment of our Mobile Industry Exposed interview series, which has so far seen us talk with key mobile industry players from games market research firm Newzoo and mobile marketing platform Swrve, as well as attribution tracking and in-app analytics company adjust.

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Once again, we are keeping you up to date with the latest news at AppLift as well as a round up of issues affecting the wider mobile industry. (more…)

Effective retention strategies are the key to successful mobile game monetization. Creating a game, and marketing strategy, which hooks users in and keeps them returning results in good player retention levels and more revenue.

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At AppLift, we take the data privacy of the visitors to our website very seriously. For this reason we have applied to, and received TRUSTe’s Privacy Certification for the property AppLift.com. This means that our Privacy Policy as well as the entirety of our website practices have been reviewed for compliance with the TRUSTe website certification program. (more…)

We are pleased to present the third instalment of our Mobile Industry Exposed interview series, which has so far seen us talk with key mobile industry players from games market research firm Newzoo and mobile marketing platform Swrve. (more…)

Welcome to Asian Beat #4! Having talked about winning moves in South Korea and cracking Japan, we now move to the Chinese mobile games market.

It’s no secret that the China is emerging as one of the most important mobile games markets this year. The forecasted figure for the number of Chinese mobile gamers in 2014 is 288 million, and this is predicted to rise to 770 million by 2018. China is hot on North America’s heels; according to a SuperData Research report from May of this year, the Chinese mobile games market is set to overtake the US and Japan to become the largest mobile games market in the world in 2015.

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App reviews, ratings, referrals, social media endorsements and shares are all beneficial to highlighting the quality of your app or game to potential users browsing the app stores. But just how influential are app reviews, Facebook Likes and the like on click-to-install conversion rates and how can you encourage your players to review and Like your app or mobile game? (more…)

What does the last two weeks in mobile look like? We interview Swrve’s CEO, PubNative talks about native advertising and a PG Connects panel talk about the console/mobile convergence. But there’s no denying it: China is the talk of the town right now when it comes to mobile games news. As well as an opinion piece about China’s booming growth, the last two weeks have also given us a WSJ interview with the Vice President of Tencent’s game business. Stay tuned also for our upcoming Asian Beat installment devoted to China! (more…)

It’s time for the second interview of our Mobile Industry Exposed, the interview series in which we feature key mobile industry players from games market research firms, mobile marketing platforms and more.

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What has been happening in the last two weeks in mobile? Once again, we’re bringing you the latest in mobile news, both from AppLift and the global mobile industry. Our latest eBook, 7 Steps to Cracking Native Advertising on Mobile, is now out. Additionally, a reminder: if you’re going to Affiliate Summit East in New York, come and meet us there!

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We all love stats. And, at AppLift, working within and for the mobile industry, we love App Store stats. (more…)

On paper at least, Japan looks as though it should be the world’s most lucrative mobile games market. A Distimo report called Asia: The Leading App Market in the World, published in January of this year, indicates that Asia is the world leader in terms of mobile app revenue with 41 percent originating from here, with Japan being the biggest Asian market.

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In a bid to shed some light onto the world of mobile, games and advertising, over the coming weeks (once a fortnight) we are putting the spotlight on key industry players and executives from game publishing companies, mobile ad tracking providers, supply-side platforms and more. We will ask eight questions, specifically geared toward their expertise.

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It’s here again: the AppLift newsreel, summarizing the last two weeks in AppLift and mobile games industry news. This time we have five highlights in the form of a video, our new infographic, a recent announcement from Google and one of the unmissable upcoming industry events, gamescom!

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In October 2013 we published our first Global Mobile Games Landscape infographic, sharing data on the state of the mobile industry from global game market research company Newzoo. Now, almost one year on, we are coming out with The Global Mobile Games Landscape Reloaded, the revised version with the most up-to-date industry data. (more…)

Once again, it’s time for the latest mobile news, including this week’s exciting announcement from AppLift and a video of our CRO Jean-Philippe being interviewed by PocketGamer at PG Connects Helsinki. (more…)

Yesterday PubNative, the first API-based publisher platform 100% focused on native ads, announced that it had raised a 7-digit seed-funding figure from AppLift. We would like to take this opportunity to explain the reasons behind this investment, as well as how it is going to benefit AppLift’s existing clients and partners.

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Welcome to our second episode in our Asian Beat series!

South Korea is a mammoth opportunity for mobile game publishers. As we mentioned in the first episode of Asian Beat, South Korea’s domestic mobile gaming market reached $754 million in 2012.  Smartphone penetration stood at 73 percent (of the total population of 50 million South Koreans) last August, which is significantly higher than the US (56.4 percent), and second only to the not so far ahead United Arab Emirates (73.8 percent). With 61 percent of said smartphone users playing mobile games, and the total South Korean game market being worth $9.16 billion as of October last year (Japan’s figure stood at just over half of that at $4.6 billion), this can only mean good things for mobile games advertisers in terms of new user acquisition, as well as high retention rates and revenue –if campaigns are run effectively, with consideration paid to our best practices as set out below. (more…)

It’s that time again. Here’s our fortnightly update of news of, and insights into, all things mobile. As well as the latest Apple and Android news, we’ve packed into our roundup all the main insights, trends and forecasts relating to the mobile games market.

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A few weeks ago we published a handy cheat sheet which featured the most important metrics to monitor for mobile game publishers in the fields of user acquisition, retention, engagement and monetization. However, we left out a hugely important part of most mobile publishers’ activity. Advertising. Today, even though the majority out of the overall app revenue comes from in-app purchases, monetizing through virtual items remains extremely hard and on average, only a very small fraction of the user base actually converts. For this reason, in-app advertising, when done right, remains an attractive monetization strategy for all mobile publishers. (more…)

What’s been going on in mobile the last two weeks? The short answer: a lot. Once again though, the slightly longer and more useful answer can be found below, in our five-piece summary of the hottest happenings, including some game-changing antics from Apple and some insights into the South Korean mobile gaming market from our blog! (more…)

A couple of days ago, in our summary of the WWDC14 keynote presentation, we wrongfully stated that we would have liked to see Apple announce more transparency and more advanced analytical features in iTunes Connect. This was without counting on the smaller developer sessions.

It turns out, our wish came true as they did announce just that. (more…)

Welcome to our first episode of our Asian Beat series!

In this first issue we investigate the current state of the South Korean mobile games market. In particular, we look at the history of messaging app Kakao Talk as well as the reasons behind its incredible success. We also dive into the game trends, which have been rapidly evolving over the past couple of years.

To begin with, a few facts and figures: (more…)

Yesterday, Apple held the keynote presentation of its annual WWDC (Worldwide Developers Conference) in San Francisco. The company announced a myriad of new products and features, including iOS 8, the latest edition of the mobile operating system, which will be available to the public later this fall.

Overall, Apple’s announcements are quite strong, especially for app developers; for app marketers, Business of Apps nicely summed up the main improvements included in the release.

Here, we would like to focus on just a few which we believe will directly impact the life of mobile marketers. Then, as it has also been noted that many of these new features effectively close gaps between iOS and Android (widgets and third-party keyboard integrations in particular), we would like cast a light on a few things that we would like Apple  to catch up on in terms of app store marketing. (more…)

The links are back! From now on we will select the main stories, facts, figures and charts of the two weeks that were. Welcome to Mobile News of the Fortnight! (more…)

Big news! Today app store analytics company App Annie announced that it had acquired its competitor Distimo in the wake of an additional founding round of $17 million, bringing their overall financing to $39 million in the process.

This deal shows first and foremost that data and analytics continue to take on a growing importance within the mobile industry. We have always been very fond of both companies’ insights on the app store ecosystem and we are confident that this consolidation will enable even more powerful, qualitative and accurate analytics in the future.

With only one major company left in the app store analytics space, we also hope that these insights will continue to benefit everyone in the industry.

Good luck!

Today we won’t publish the “5 links you shouldn’t miss” as we have done over the past months.

However sad the news, there is one good reason for it: we are preparing a new, better format for this column.

We will release it very soon…stay tuned!

As presented in our Global Mobile Games Landscape infographic, and with $5.9 billion in revenue in 2013, Asia-Pacific is currently and by far the largest market for mobile games. The Asian mobile games market is also overall very lucrative, with a monthly average spend per paying player of $2.86. (more…)

Last week we attended and entered the prestigious Media Momentum Awards In Paris. Every year the Media Momentum Awards, organized by the investment bank GP Bullhound, celebrate the fastest-growing and most promising companies in the European digital space. The event hosted speakers from some of the largest and most renowned European companies, such as the founders of Business Objects, which was acquired by SAP for €4.8 billion in 2007 and of Criteo, which recently IPO’d at a valuation of $2 billion.

We are very excited that the Media Momentum Awards’ jury crowned AppLift as a “Rising Star“. This recognition, along with our successful selection in the RedHerring Europe awards last month (celebrating the top 100 European startups) acknowledges the hard work that we, as a company, have put in over the last two years to become the leading marketing platform for mobile game publishers.

We thank all our partners to whom we dedicate these achievements. We feel proud and honored to be working with you and look forward to keep shipping  :).

Week 20

Here are 4 stories not to miss from the week that was in the mobile industry. (more…)

Week 19

Here are 4 stories not to miss from the week that was in the mobile industry. (more…)

With monetization happening after the install and for a minority of users, the Free-to-Play model presents serious challenges to mobile game publishers, who need to take the whole user lifecycle into account in order to be successful at developing, publishing and marketing their titles. With a multitude of metrics to keep an eye on all along this user lifecycle, Free-to-Play is without doubt a numbers game.

For this reason, we designed a handy cheat sheet with the most important metrics to monitor for mobile game publishers, across 4 main categories:

  • Retention
  • Engagement
  • Virality
  • In-Game Monetization

The cheat sheet is obviously completely free and can be downloaded here!

In the complex and rapidly-evolving mobile marketing landscape, it’s more than ever paramount for mobile marketers to consult the right sources of information in order to remain updated on the latest news and evolutions in the space. At AppLift we do our upmost to bring you insightful tips, news and resources on a regular basis so you can find your way through the mobile jungle. There are however hundreds of other blogs and websites out there and it’s not always easy for the mobile marketer to know which ones to focus on at first.

This is why we put together the top 40 blogs, websites, tools and other resources into one single simple HTML file that you can easily import straight into your browser of choice and consult at your convenience.

Week 18

Here are the 5 stories not to miss from the week that was in the mobile industry. (more…)

Week 17

Here are the 5 stories not to miss from the week that was in the mobile industry. (more…)

What some of the trendiest words in ad tech actually mean.

The mobile ad tech space has only been around for a few years but still long enough to accumulate a clutter of ad tech lingo that leaves newbies and onlookers to the industry equally confused. Sure, you’ve heard these terms before – but do you really know what they mean? If you no longer want to pretend to know but actually want to become clear on what’s behind these fancy acronyms and names, then the following glossary is for you – ranked in decreasing order of buzziness! (more…)

On Wednesday, April 23 we held the second episode of AppLift Webinars on how to leverage Customer Lifetime Value (LTV) for mobile user acquisition campaigns. We had the pleasure of hosting 3 industry experts: (more…)

Week 16

Get the 5 most interesting stories from the week that was in the mobile industry.

Happy Easter! (more…)

A couple of weeks ago, Google updated their Play Store Developer Program Policies with a few substantial changes, notably in terms of app content, app store promotion and advertising. While this is somewhat old news, there are a few points we’d like to focus on more specifically for what they mean for the industry as a whole, and for native advertising in particular. (more…)

Week 15

Get the 5 most interesting stories from the week that was in the mobile industry. (more…)

Week 14

What happened this week in the mobile industry? (more…)

A few weeks ago the EU Commission made the headlines by investigating apps and games advertised as “free” but containing associated costs in the form of in-app purchase items (IAP). The Commission met with national enforcement authorities as well as large tech companies to discuss consumer concerns over the app economy and published a document summing up their common position on the topic.

While the Free-to-Play (F2P) model has now become a mainstream concept for anyone remotely related to the mobile games industry, it is only recently that the European Commission as well as several national authorities started looking for ways to bring more regulation into it.

As a mobile games marketing platform working with and in the interest of mobile game publishers on a daily basis, we thought to use this opportunity to take a deeper look into the current state of various F2P regulation policies in the US, in the UK as well as at the European Union Level.United StatesUnited StatesUnited States (more…)

Week 13

Get the 5 most interesting links from the week that was in the mobile industry. (more…)

Week 12

The Game Developers Conference (GDC) caught most of the media attention this week, but look no further to get the 5 most interesting links from the week that was. (more…)

Week 11

Once again, we have gathered 5 links you absolutely shouldn’t miss this week. Learn about the most promising game developers from all over the world and get an overview of the most popular social messaging apps! (more…)

Week 10

This week we have news from the Asian mobile markets as well as both good and bad news for Apple. (more…)

Of all the components of the user lifecycle, retention is probably the most important metric for freemium apps and free-to-play games. Retention is indeed a direct factor in the computation of the lifetime customer value (LTV) of the users acquired. For instance, early retention metrics such as Day 3 retention can serve as proxies to assess traffic quality for ROI-positive user acquisition campaigns. Needless to say, retention is also a strong indication of the general quality of the app and its user experience.

However paramount it is for app publishers, retention has a problem. (more…)

Week 9

In a week where the Mobile World Congress in Barcelona took the attention of mobile enthusiasts, Flappy Bird clones continue to dominate the App Store rankings. (more…)

Week 8

Facebook, WhatsApp and a staggering $19 billion took the headlines this week. Meanwhile, Android developers were fond to see the Google Play store overtaking the App Store in two key European markets. (more…)

On Wednesday, February 19 we held the first episode of AppLift Webinars on the outlook of the mobile games market for 2014. We were lucky to have some great panelists onboard for this first session: (more…)

Week 7! We’ve resisted talking about Flappy Bird until this week, but it’s now time to yield to the hype (more…)

On the menu for Week 6

Apple’s latest crack down, some bad news for Google, an insider’s take on China’s app ecosystem, Facebook’s Graph Search goes mobile, and insights on the new global game publisher alliances. (more…)

As reported by TechCrunch (and originally by TapStream), Apple has started cracking down and rejecting apps retrieving their users’ IDFA for other purposes than displaying advertising. (more…)

Week Nr. 5!

This week, there are actually 6 links to share… We published an article on Developer Economics’s blog on the history of mobile marketing. In this article, we summarize the evolutions of the mobile industry over the past 4 years, in an effort to better understand where it’s headed and why. Click here to read it! As always, please let us know your thoughts.

What was worth reading during Week 5: (more…)

Another exciting week in mobile! Following our wrap-up of the PG Connects East Meets West conference, we put a lot of focus on Asia this week.

What was worth reading during Week 4: (more…)

This week we attended and sponsored PG Connects, the first conference organized by PocketGamer. Of the topics covered during the two days of the event and due to our operational Asian office (Seoul) and our own interest and exposure in the area, we chose to focus on the content of the “East Meets West” track. The latter was indeed aimed at understanding the specific challenges of publishing and distributing a mobile game in emerging markets in general, and in Asian countries in particular.

We’ve compiled a quick and non-exhaustive wrap-up of the most important takeaways from the session. (more…)

As part of our new year resolutions, we will be posting 5 links to summarize the most important pieces of mobile and mobile gaming news on a weekly basis.

What happened during Week 3: (more…)

Winter has come, and the Game of Phones rages on. Winter is finally upon us, and game publishers on every platform are preparing for one of the most important periods of the year. On mobile, during Christmas more than ever, the power struggle between Apple and Google rages on.

No better time to pay a visit to the ghosts of Christmas past, present and future: we’ll take a retrospective look at the story so far, provide a few Christmassy facts to keep in mind and, of course, try to make some predictions of what lies ahead. (more…)

In the midst of the holiday season and with the end of the year closing in, many game publishers are again planning to rely on tactics involving the much talked-about App Store Freeze. Understandably, remaining stuck in the top positions of the iOS free charts for a few days without having to incur any additional spend is any publisher’s dream. However, in 2013 these plans may well come across a small glitch:

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On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution.

On Thursday we attended the Berlin edition of the App Promotion Summit, organized jointly by mobyaffiliates and all amber. This event took place roughly 5 months after the inaugural edition in London and aimed to address, discuss and provide insights on the main current challenges of the mobile marketing industry in the fields of discovery and distribution. (more…)

Looking back on two interesting (yet slightly confusing) years of iOS app discovery

With now over 1 million apps available for download on the Apple App Store, app discovery remains a tremendous challenge for developers and publishers, especially for those on a budget.

Over the past two years, much speculation has been surrounding Apple’s true stance on app discovery, especially in regard to third party players getting involved in one way or another. Opinions differ greatly, but it does appear that three main ideas stand out:

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With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers - including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers - including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers - including Samsung – for the production of its Nexus phones).With much anticipation and extensive coverage, Google released Android 4.4 nicknamed “KitKat” last week, along with its new phone, the Nexus 5. Google not being per se a hardware company, it produced its latest phone jointly with LG Electronics (Google has indeed always teamed up with various device manufacturers - including Samsung – for the production of its Nexus phones). (more…)

Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend… They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend… They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend… They need solid data to understand their markets and their users in order to back these important choices. Mobile Game Publishers face tough decisions regarding the distribution of their games on a daily basis: localization, app store roll-out, user acquisition spend… They need solid data to understand their markets and their users in order to back these important choices. (more…)

We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We’re also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.

The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We’re also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.

The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We’re also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively. The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. We are pleased to announce that we received an additional investment of $7 million (€5 million) from Prime Ventures, shortly after our original series A funding round of $13 million. We’re also announcing the hire of former Rocket Internet MDs Hendrik Harren and Stephen Chung as MD and COO and MD Asia, respectively.

The funds will be used to hire further talent and focus on developing our Customer Lifetime Value optimization technology. (more…)

Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.

Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.

Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.

Let’s take a quick look at the consequences of this update and place it back into its broader context.Along with the colorful release of iOS 7 and its unprecedented adoption rate, Apple watchers realized that the Cupertino company has doubled the limit on the size of apps and content that users can download when they’re not connected to a wifi network on their device; increasing it to 100 MB from the former cap of 50 MB. This does not come as much of a surprise as it has continuously been upgrading this limit; first from 10 to 20 MB, and then from 20 to 50 MB in March 2012.

Let’s take a quick look at the consequences of this update and place it back into its broader context. (more…)

Two households, both alike in dignity…

In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.

Two households, both alike in dignity…

In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.

Two households, both alike in dignity…

In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization.

Two households, both alike in dignity…

In the current raging game of phones, it has until now been rather easy for everyone to pick a side between Apple and Google, depending on design, philosophical affinities, love of customizability or simply need for monetization. (more…)

In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.

In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.

In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.

In-app purchases and display advertising are often perceived as two competing business models for freemium apps. However, if implemented the right way, they can be used in conjunction with each other. How should you manage the balance between them in order to optimize your in-app monetization strategy? Eric Seufert offers his insights.

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A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny.A couple of days after the big WWDC announcement, iOS7 seems to have left very few people indifferent. Whether it’s the apparent lack of innovation or the fact that the new operating system seems to be a jolly mash up of the whole industry, a lot has been said and written about the new design and functionalities of Apple’s latest iOS vintage. Comments and reactions are often critical (however usually justified), a few are actually good, and some are also, by Internet tradition, funny. (more…)

On Sunday, we announced a series A funding round of $13 million (€10 million) by Dutch venture capital and growth equity fund Prime Ventures.

In the wake of this announcement, we were blessed with extensive media coverage by major industry publications: TechCrunch, VentureBeat, Inside Mobile Apps, PocketGamer.biz and TheNextWeb, to name just a few of them.

You’ll find most of the details around the funding announcement in the press coverage. However, we thought we’d chip in our own 2 cents and tell you what matters most to us.

First of all, we’d like to thank all our partners who, along with our fantastic team, made this success possible.

Next, the main takeaway from the announcement is that we’re going to use this funding to further invest in our mobile games marketing platform. We’ll roll up our sleeves and work even harder to provide better user acquisition and monetization services to all our existing and future partners, all around the world.

Finally, you might have read a mention of how fast the deal with Prime Ventures went through (in under 5 weeks). We’d like to take this opportunity to stress how symbolic this is of our business culture. In one of the fastest-growing (and most exciting) markets of all time, AppLift’s success more than ever hinges on speed: fast decisions, fast execution, fast delivery.

And we’ll continue to do just that.

Let’s keep shipping

Your AppLift Team

It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games.It’s no secret that in the past couple of years, Free-to-Play has asserted itself as the main and most successful revenue model for mobile games. (more…)

Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.

Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.

Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.

Yet another vintage of MWC comes to an end. After nearly a week of action packed, whirlwind days of mobile enthusiasm from: meetings, holding down the fort at the exhibitor booth, every excuse under the sun to attend a networking event or party, we are going to trim away the conference madness to extract the key points for attending MWC, for the mobile apps industry and more specifically, mobile gaming.

(more…)

Hello and welcome to the first part of our series on the user lifecycle!

User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.

Hello and welcome to the first part of our series on the user lifecycle!

User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.

Hello and welcome to the first part of our series on the user lifecycle!

User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.

Hello and welcome to the first part of our series on the user lifecycle!

User Acquisition is certainly the hottest and most debated issue in the mobile marketing space right now. With almost 800,000 apps on the Apple AppStore, and as many on Google Play, discoverability in particular remains a major issue for app publishers.

(more…)

On the side of the gaming conference and trade fair Casual Connect Europe in Hamburg (meet us there!), AppLift co-founder and managing director Tim Koschella was interviewed by mobilbranche.de, a German website dedicated to mobile industry news. We thought the interview offered a good summary of AppLift’s vision and positioning in the mobile gaming space. For those of you who are lucky enough to speak German ;), you can find the original article here. Otherwise, no worries, here’s a translation:On the side of the gaming conference and trade fair Casual Connect Europe in Hamburg (meet us there!), AppLift co-founder and managing director Tim Koschella was interviewed by mobilbranche.de, a German website dedicated to mobile industry news. We thought the interview offered a good summary of AppLift’s vision and positioning in the mobile gaming space. For those of you who are lucky enough to speak German ;), you can find the original article here. Otherwise, no worries, here’s a translation:On the side of the gaming conference and trade fair Casual Connect Europe in Hamburg (meet us there!), AppLift co-founder and managing director Tim Koschella was interviewed by mobilbranche.de, a German website dedicated to mobile industry news. We thought the interview offered a good summary of AppLift’s vision and positioning in the mobile gaming space. For those of you who are lucky enough to speak German ;), you can find the original article here. Otherwise, no worries, here’s a translation:On the side of the gaming conference and trade fair Casual Connect Europe in Hamburg (meet us there!), AppLift co-founder and managing director Tim Koschella was interviewed by mobilbranche.de, a German website dedicated to mobile industry news. We thought the interview offered a good summary of AppLift’s vision and positioning in the mobile gaming space. For those of you who are lucky enough to speak German ;), you can find the original article here. Otherwise, no worries, here’s a translation: (more…)

The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is merely the first step. What follows is the need to engage, retain and finally convert those people into paying users. In other words, from player to payer. This distinction requires you to think ahead and plan the various steps that will lead to the efficient monetization of your user base. We can think of this series of steps as AVREM:

The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is merely the first step. What follows is the need to engage, retain and finally convert those people into paying users. In other words, from player to payer. This distinction requires you to think ahead and plan the various steps that will lead to the efficient monetization of your user base. We can think of this series of steps as AVREM:

The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is merely the first step. What follows is the need to engage, retain and finally convert those people into paying users. In other words, from player to payer. This distinction requires you to think ahead and plan the various steps that will lead to the efficient monetization of your user base. We can think of this series of steps as AVREM:

The fast growth of the freemium model over the past couple of years has made it obvious that mobile game developers and publishers need to draw a thick line between user acquisition and monetization. Getting people to download your app is merely the first step. What follows is the need to engage, retain and finally convert those people into paying users. In other words, from player to payer. This distinction requires you to think ahead and plan the various steps that will lead to the efficient monetization of your user base. We can think of this series of steps as AVREM:

(more…)

AppStore marketing is a challenging sport.

In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.

AppStore marketing is a challenging sport.

In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.

AppStore marketing is a challenging sport.

In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.

AppStore marketing is a challenging sport.

In our last article we highlighted the importance of having all your AppStore visual assets ready as early as possible. This requisite has just been made all the more stringent by Apple who announced that, as of January 10 2013, screenshots will be locked once the app has been approved. This change in policy seems justified by their efforts to thwart a common scamming tactic employed by fake apps, which resides in swapping out approved screenshots with new ones stolen from popular iOS titles, in order to lure users in.

(more…)

First things first: we’re wishing you a happy, successful and (let’s make it) fun year ahead!

A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and industry news, we’d like to use our position as the first CPA network dedicated to mobile games to bring you informative and insightful content to help you acquire and efficiently monetize your users. Let’s grow the mobile space together!

First things first: we’re wishing you a happy, successful and (let’s make it) fun year ahead!

A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and industry news, we’d like to use our position as the first CPA network dedicated to mobile games to bring you informative and insightful content to help you acquire and efficiently monetize your users. Let’s grow the mobile space together!

First things first: we’re wishing you a happy, successful and (let’s make it) fun year ahead!

A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and industry news, we’d like to use our position as the first CPA network dedicated to mobile games to bring you informative and insightful content to help you acquire and efficiently monetize your users. Let’s grow the mobile space together!

First things first: we’re wishing you a happy, successful and (let’s make it) fun year ahead!

A couple of days ago we announced that we were going to increase the online presence of AppLift in 2013. Beyond regular company and industry news, we’d like to use our position as the first CPA network dedicated to mobile games to bring you informative and insightful content to help you acquire and efficiently monetize your users. Let’s grow the mobile space together!

(more…)

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