AppLift Blog

It’s ‘back-to-school’ season for students in most parts of the world, so we thought we’ll take our readers back to school too! Welcome to AppLift’s new series: School of Ad Tech, where we will demystify the basics of ad tech for our readers. So, if you are new to ad tech, or want to brush up some concepts again, this series is for you! We’ll be posting a new part of the series every alternate week, so make sure to check back for all the parts in the series to ensure you don’t miss out!

In this first part, “What the Acronym”, we decrypt some of the most-used acronyms in ad tech.

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By Diksha Sahni in Mobile Marketing — October 20th, 2016

Our global footprints translate into unique work-abroad opportunities for our employees and we support relocation at any step of your career. So whether it is the German culture you’d like to experience, or the vibe of the Silicon Valley in San Francisco, there are dozen of different opportunities waiting for you to explore, over our 9 locations. Join us at

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By Jean Marien in Life at AppLift — October 5th, 2016

While it is clear that re-engaging a user is much more cost-effective than acquiring a new one, today mobile marketers do not always know the exact ways to renew communication with their user base. With the end-of-year holidays fast approaching, hoards of new devices get unpacked, consumption picks up, and it is more than ever essential to establish efficient communication with the users.

On Tuesday, October 11 at 10am PDT/1pm EDT, we will be hosting a webinar where we aim to tackle the various aspects and latest techniques of mobile re-engagement.

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By AppLift in AppLift News, Programmatic — September 26th, 2016

How to attract new talent? What makes a company good to work for? We’d like to talk about company values and how they influence our daily behavior, promoting loyalty and ensuring the retention of quality people within AppLift. After listening to feedback from our employees, here is how these values help to build a successful company.

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By Ashley Schmitt in Life at AppLift — September 21st, 2016

A “Lingua Franca” is a common language enabling people from various countries and cultures to understand each other. For instance, Latin imposed itself as the common language throughout Europe during the old days of the Pax Romana and French was used widely across diplomatic missions until the beginning of the 20th century. Today, English is the uncontested universal language of commerce, trade and business for the ease of exchanging information and making communication standardized.

The same purpose underlies the creation of the RTB project, as its mission is officially to “spur greater growth in the RTB marketplace by providing open industry standards for communication between buyers of advertising and sellers of publisher inventory.”

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By Diksha Sahni in Programmatic — September 6th, 2016